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  1. Stackups
  2. Utilities
  3. Email Services
  4. Transactional Email
  5. Amazon SES vs Google Cloud Messaging

Amazon SES vs Google Cloud Messaging

OverviewDecisionsComparisonAlternatives

Overview

Amazon SES
Amazon SES
Stacks9.9K
Followers6.0K
Votes328
Google Cloud Messaging
Google Cloud Messaging
Stacks88
Followers247
Votes22

Amazon SES vs Google Cloud Messaging: What are the differences?

Amazon Simple Email Service (SES) and Google Cloud Messaging (GCM) are messaging services provided by Amazon Web Services (AWS) and Google Cloud Platform (GCP) respectively. They differ in their functionality, target use cases, and integration capabilities. Let's explore the key differences between them:

  1. Functionality: Amazon SES is primarily focused on email delivery and provides a reliable and scalable platform for sending transactional and marketing emails. It offers features such as email template management, deliverability tracking, bounce handling, and unsubscribe management. Google Cloud Messaging, on the other hand, is a mobile messaging service designed for sending push notifications to mobile devices running Android or iOS. It allows developers to send messages to individual devices or groups of devices, providing real-time updates and engagement opportunities.

  2. Use Cases: Amazon SES is ideal for high-volume email sending, serving businesses and developers for transactional, newsletter, and promotional emails. It ensures reliable delivery and advanced email campaign management. Google Cloud Messaging caters to mobile app developers, facilitating real-time communication through push notifications, including alerts, updates, and personalized messages.

  3. Integration: Amazon SES provides APIs and an SMTP interface for email sending, allowing seamless integration with multiple programming languages and frameworks. It easily integrates with AWS services like Amazon S3, AWS Lambda, and Amazon SNS, streamlining workflows. Google Cloud Messaging integrates with Firebase Cloud Messaging (FCM), enabling unified push notifications in Android, iOS, and web applications, leveraging Google's extensive mobile and cloud ecosystem for seamless integration with other GCP services and development tools.

  4. Message Targeting: Amazon SES allows you to send emails to individual recipients or defined recipient lists. It provides features for managing email templates, personalization, and dynamic content insertion. On the other hand, Google Cloud Messaging enables you to send push notifications to specific devices or groups of devices. It supports targeting based on device attributes, user segments, and app-specific topics, allowing for precise and customized messaging.

  5. Scalability and Performance: Both Amazon SES and Google Cloud Messaging are designed for scalability and high performance. Amazon SES can handle large volumes of emails and can scale to meet the demands of high-volume senders. Google Cloud Messaging is built to handle massive numbers of push notifications with low latency and high reliability. Both services leverage the cloud infrastructure of their respective providers to ensure scalability and availability.

  6. Pricing Model: Amazon SES offers a pay-as-you-go pricing model based on the number of emails sent and additional features utilized, such as email validation and dedicated IP addresses. Google Cloud Messaging is included in the pricing of Firebase Cloud Messaging, which is based on the number of messages sent to devices. Both services offer free tiers with certain usage limits.

In summary, Amazon SES and Google Cloud Messaging are messaging services catering to different communication needs. Amazon SES is focused on email delivery for various use cases, while Google Cloud Messaging is tailored for sending push notifications to mobile devices.

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Advice on Amazon SES, Google Cloud Messaging

RichardsFood
RichardsFood

Sep 19, 2019

Needs advice

The problem I have is we are using mailchimp and not happy. We want to switch to mailster and are curious the easiest and best way to send emails with mailster.

The most important factors for me are ease of use, tracking.

I have only had experience with mailchimp, constant concact and streamsend. So ease of use is important.

30k views30k
Comments

Detailed Comparison

Amazon SES
Amazon SES
Google Cloud Messaging
Google Cloud Messaging

Amazon SES eliminates the complexity and expense of building an in-house email solution or licensing, installing, and operating a third-party email service. The service integrates with other AWS services, making it easy to send emails from applications being hosted on services such as Amazon EC2.

Google Cloud Messaging (GCM) is a free service that enables developers to send messages between servers and client apps. This includes downstream messages from servers to client apps, and upstream messages from client apps to servers.

Simple – Amazon SES eliminates the complexity of licensing, installing, and operating a third-party service, or building and maintaining an internally hosted email solution. Sending email through Amazon SES is as simple as using SMTP or calling an API, and Amazon SES makes it easy for you to monitor your sending activity and deliverability statistics.;Inexpensive – There are no up-front fees or fixed expenses with Amazon SES, and you benefit from the efficiencies of Amazon’s scale. Your only costs are low charges for the number of emails sent and data transfer fees.;Reliable – Amazon SES runs within Amazon’s proven network infrastructure and datacenters. All outgoing email messages are stored redundantly across multiple servers and datacenters, providing high availability and data durability.;Scalable – Amazon SES is based on the scalable technology used by Amazon web sites around the world to send billions of messages a year.;Designed for use with other Amazon Web Services – You can track your bounces and complaints in Amazon Simple Notification Service (Amazon SNS), and you can set up Easy DKIM or verify any domain you administer via Amazon Route 53 with a few clicks of your mouse. There is also a free usage tier for emails originating from Amazon EC2 and AWS Elastic Beanstalk.
Versatile Messaging Targets: Distribute messages to your client app in any of three ways — to single devices, to groups of devices, or to devices subscribed to topics.; Downstream Messaging: For purposes such as alerting users, chat messaging or kicking off background processing before the user opens the client app, GCM provides a reliable and battery-efficient connection between your server and devices.; Upstream Messaging: Send acknowledgments, chats, and other messages from devices back to your server over GCM’s reliable and battery-efficient connection channel.;
Statistics
Stacks
9.9K
Stacks
88
Followers
6.0K
Followers
247
Votes
328
Votes
22
Pros & Cons
Pros
  • 102
    Reliable
  • 97
    Cheap
  • 57
    Integrates with other aws services
  • 52
    Easy setup
  • 18
    Trackable
Pros
  • 9
    Free
  • 6
    Scalable
  • 4
    Easy setup
  • 2
    Easy iOS setup
  • 1
    IOS Support
Cons
  • 1
    Reliability

What are some alternatives to Amazon SES, Google Cloud Messaging?

Mandrill

Mandrill

Mandrill is a new way for apps to send transactional email. It runs on the delivery infrastructure that powers MailChimp.

Twilio SendGrid

Twilio SendGrid

Twilio SendGrid's cloud-based email infrastructure relieves businesses of the cost and complexity of maintaining custom email systems. Twilio SendGrid provides reliable delivery, scalability & real-time analytics along with flexible API's.

Mailgun

Mailgun

Mailgun is a set of powerful APIs that allow you to send, receive, track and store email effortlessly.

OneSignal

OneSignal

OneSignal is a high volume push notification service for websites and mobile applications. OneSignal supports all major native and mobile platforms by providing dedicated SDKs for each platform, a RESTful server API, and a dashboard.

sendwithus

sendwithus

Send email from your app with a simple API call, Sendwithus manages the rest. Templates, testing, data management, segments, and analytics are all accessible through a friendly dashboard.

Postmark

Postmark

Postmark removes the headaches of delivering and parsing email for webapps with minimal setup time and zero maintenance.

Urban Airship

Urban Airship

We’ve built the smartest, most aware, precise, easy-to-use, scalable, secure and powerful push messaging platform on the planet. Our Push messaging platform leverages all that is unique about mobile as a channel, and that lights the spark to create meaningful and valuable mobile experiences. We help put your app in front of your users at the right time, and in the right place to drive usage and brand engagement.

Amazon SNS

Amazon SNS

Amazon Simple Notification Service makes it simple and cost-effective to push to mobile devices such as iPhone, iPad, Android, Kindle Fire, and internet connected smart devices, as well as pushing to other distributed services. Besides pushing cloud notifications directly to mobile devices, SNS can also deliver notifications by SMS text message or email, to Simple Queue Service (SQS) queues, or to any HTTP endpoint.

Firebase Cloud Messaging

Firebase Cloud Messaging

It is a cross-platform messaging solution that lets you reliably deliver messages at no cost. You can notify a client app that new email or other data is available to sync. You can send notification messages to drive user re-engagement and retention. For use cases such as instant messaging, a message can transfer a payload of up to 4KB to a client app.

Mailjet

Mailjet

Mailjet is a real-time Cloud Emailing platform: scalable, agile and flexible. Our unique algorithm boosts your deliverability and our platform provides in-depth insight so you can optimize more than ever.

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