Amplitude vs Flurry

Overview

Flurry

Stacks94

Followers97

Votes6

Amplitude

Stacks887

Followers701

Votes36

Amplitude vs Flurry: What are the differences?

Data Collection and Storage: Amplitude and Flurry differ in their approach to data collection and storage. Amplitude uses a real-time, event-based data collection method, which means that it tracks every user interaction and stores it in its database. On the other hand, Flurry uses a session-based data collection approach, where it captures user interactions within a session and stores them temporarily. This difference in data collection and storage methods can impact the granularity and depth of the data analysis that can be performed.
Data Analysis and Visualization: Amplitude and Flurry also differ in their capabilities for data analysis and visualization. Amplitude provides highly customizable and flexible analysis options, allowing users to drill down into specific user segments and behaviors. It also offers advanced visualization tools, such as funnels and cohorts, to help users understand user behavior patterns. Flurry, on the other hand, offers a more simplified and basic data analysis and visualization interface, with limited options for customization and deep analysis.
Integration and Compatibility: When it comes to integration and compatibility, Amplitude and Flurry have some differences. Amplitude offers robust integrations with various third-party tools and platforms, such as segment.io, which allows users to import data from multiple sources. It also provides APIs and SDKs for easy integration with different platforms. Flurry, on the other hand, has more limited integrations and compatibility options, primarily focusing on mobile app analytics.
User Segmentation and Targeting: Amplitude and Flurry also differ in their capabilities for user segmentation and targeting. Amplitude provides advanced user segmentation options, allowing users to create highly specific and granular user segments based on various criteria, such as demographics, behaviors, and actions. These segments can then be used for targeted messaging and personalization. Flurry, on the other hand, offers more basic segmentation options, with limited criteria for segment creation and targeting capabilities.
Real-time Tracking and Reporting: Another difference between Amplitude and Flurry is their real-time tracking and reporting capabilities. Amplitude provides real-time tracking of user interactions and events, allowing users to monitor user behavior as it happens. It also offers real-time reporting options, providing instant insights into user actions. Flurry, on the other hand, has a slight delay in tracking and reporting, with data updates occurring at regular intervals rather than in real-time.
Data Privacy and Security: Amplitude and Flurry also differ in their approach to data privacy and security. Amplitude offers robust data privacy features, including user-level data access control, data anonymization, and compliance with privacy regulations such as GDPR. It also employs strict data security measures, including encryption and secure storage practices. Flurry, on the other hand, has more limited data privacy and security features, with less focus on user-level access control and compliance with privacy regulations.

In Summary, Amplitude and Flurry differ in data collection and storage, data analysis and visualization, integration and compatibility, user segmentation and targeting, real-time tracking and reporting, as well as data privacy and security.

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Advice on Flurry, Amplitude

Ben

Chief Product Officer at goLance

Aug 22, 2020

Needs advice

I am trying to decide on a solution to better track our user data. We need to track which google ads are leading to signups, and which signups are performing various actions on the site. We then need to visualize this data in various ways. We also need to run A/B tests on features and content, to track which ones lead to the most paid conversions.

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Detailed Comparison

Flurry	Amplitude
More companies trust Flurry Analytics to understand how consumers interact with their mobile applications than all other app analytics providers combined. Over 80,000 companies use Flurry Analytics in more than 230,000 applications to measure audience reach, engagement, retention, conversions, revenue and more.	Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Harness the power of industry-leading mobile app analytics for free;Look beyond the download to investigate how users interact with your app;Learn how, when, where and by what kind of audience your app is used;Measure the value of acquired users to improve traffic acquisition;Improve product roadmaps to increase engagement, retention and monetization;Increase app monetization and conversions with funnels;Identify your best segments by demographics, interest, geography, usage and more;Customize your metrics dashboard and set up alerts for convenience and control	Real-time user analytics, including funnels, retention, flexible user segmentation, and revenue analysis.; Microscope: Explore the user behavior behind any data point. Compare the behavior of engaged vs. churned users.; Growth Discovery Engine: Identify behaviors that are predictive of retention or conversion and drive explosive user growth.; Direct SQL Access via Amazon Redshift: Get access to all of your raw data with zero work on your end.
Statistics
Stacks 94	Stacks 887
Followers 97	Followers 701
Votes 6	Votes 36
Pros & Cons
Pros 6 Most complete and developer/marketing friendly metrics	Pros 11 Great for product managers 9 Easy setup 6 Efficient analysis 2 Chart edits get their own URLs 2 Behavioral cohorts Cons 4 Super expensive once you're past the free plan
Integrations
Trigger.io	Looker Segment Urban Airship Amazon Redshift Mode Optimizely Periscope

What are some alternatives to Flurry, Amplitude?

Mixpanel

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

CleverTap

We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.

Countly

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications.

Localytics

Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.

MoEngage

It is a Mobile App Engagement & Marketing Platform, which helps Companies understand their Mobile App users better and reach out with relevant content at the right time using the right medium. You can think of us like MailChimp for mobile apps.

Amazon Mobile Analytics

You simply add the AWS Mobile SDK to your app and publish the app using your existing distribution mechanism (such as the iTunes Store, Google Play, or Amazon Appstore), and you can start accessing reports in the AWS Management Console.

Kochava

It is the platform for mobile and connected devices gives customers access to powerful measurement features and global coverage with thousands of network and publishers integrations.

Heatmaps.io

Mobile usability analytics. Track users touches, gestures, device data and user flow to learn how users interact with your iOS app.

Waldo

It is a no-code testing platform that helps teams ship better mobile apps, with fewer bugs.

UserExperior

Its qualitative analytics enable product, design and engineering teams to get powerful insights into their app users experience. Understand your app users through session replay and heatmaps and deliver the best app experience for them.

Related Comparisons

Amplitude vs Flurry: What are the differences?

Data Collection and Storage: Amplitude and Flurry differ in their approach to data collection and storage. Amplitude uses a real-time, event-based data collection method, which means that it tracks every user interaction and stores it in its database. On the other hand, Flurry uses a session-based data collection approach, where it captures user interactions within a session and stores them temporarily. This difference in data collection and storage methods can impact the granularity and depth of the data analysis that can be performed.
Data Analysis and Visualization: Amplitude and Flurry also differ in their capabilities for data analysis and visualization. Amplitude provides highly customizable and flexible analysis options, allowing users to drill down into specific user segments and behaviors. It also offers advanced visualization tools, such as funnels and cohorts, to help users understand user behavior patterns. Flurry, on the other hand, offers a more simplified and basic data analysis and visualization interface, with limited options for customization and deep analysis.
Integration and Compatibility: When it comes to integration and compatibility, Amplitude and Flurry have some differences. Amplitude offers robust integrations with various third-party tools and platforms, such as segment.io, which allows users to import data from multiple sources. It also provides APIs and SDKs for easy integration with different platforms. Flurry, on the other hand, has more limited integrations and compatibility options, primarily focusing on mobile app analytics.
User Segmentation and Targeting: Amplitude and Flurry also differ in their capabilities for user segmentation and targeting. Amplitude provides advanced user segmentation options, allowing users to create highly specific and granular user segments based on various criteria, such as demographics, behaviors, and actions. These segments can then be used for targeted messaging and personalization. Flurry, on the other hand, offers more basic segmentation options, with limited criteria for segment creation and targeting capabilities.
Real-time Tracking and Reporting: Another difference between Amplitude and Flurry is their real-time tracking and reporting capabilities. Amplitude provides real-time tracking of user interactions and events, allowing users to monitor user behavior as it happens. It also offers real-time reporting options, providing instant insights into user actions. Flurry, on the other hand, has a slight delay in tracking and reporting, with data updates occurring at regular intervals rather than in real-time.
Data Privacy and Security: Amplitude and Flurry also differ in their approach to data privacy and security. Amplitude offers robust data privacy features, including user-level data access control, data anonymization, and compliance with privacy regulations such as GDPR. It also employs strict data security measures, including encryption and secure storage practices. Flurry, on the other hand, has more limited data privacy and security features, with less focus on user-level access control and compliance with privacy regulations.

Amplitude vs Flurry

Overview