Amplitude

546
307
+ 1
30
Segment

2.5K
487
+ 1
274
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Amplitude vs Segment: What are the differences?

Developers describe Amplitude as "User analytics to fuel explosive user growth". Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours. On the other hand, Segment is detailed as "A single hub to collect, translate and send your data with the flip of a switch". Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

Amplitude and Segment are primarily classified as "Mobile Analytics" and "Analytics Integrator" tools respectively.

Some of the features offered by Amplitude are:

  • Real-time user analytics, including funnels, retention, flexible user segmentation, and revenue analysis.
  • Microscope: Explore the user behavior behind any data point. Compare the behavior of engaged vs. churned users.
  • Growth Discovery Engine: Identify behaviors that are predictive of retention or conversion and drive explosive user growth.

On the other hand, Segment provides the following key features:

  • A single API to integrate third-party tools
  • Data replay that backfills new tools with historical data
  • SQL support to automatically transform and load behavioral data into Amazon Redshift

"Great for product managers" is the primary reason why developers consider Amplitude over the competitors, whereas "Easy to scale and maintain 3rd party services" was stated as the key factor in picking Segment.

StackShare, thoughtbot, and Sellsuki are some of the popular companies that use Segment, whereas Amplitude is used by StackShare, OrderAhead, and Intuit. Segment has a broader approval, being mentioned in 827 company stacks & 77 developers stacks; compared to Amplitude, which is listed in 109 company stacks and 18 developer stacks.

Pros of Amplitude
Pros of Segment

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Cons of Amplitude
Cons of Segment

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What is Amplitude?

Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.

What is Segment?

Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
What companies use Amplitude?
What companies use Segment?

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What tools integrate with Amplitude?
What tools integrate with Segment?

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What are some alternatives to Amplitude and Segment?
Mixpanel
Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Flurry
More companies trust Flurry Analytics to understand how consumers interact with their mobile applications than all other app analytics providers combined. Over 80,000 companies use Flurry Analytics in more than 230,000 applications to measure audience reach, engagement, retention, conversions, revenue and more.
CleverTap
We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.
Localytics
Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.
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How much does Amplitude cost?
How much does Segment cost?