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Amplitude
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Amplitude vs Segment: What are the differences?

Developers describe Amplitude as "User analytics to fuel explosive user growth". Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours. On the other hand, Segment is detailed as "A single hub to collect, translate and send your data with the flip of a switch". Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

Amplitude and Segment are primarily classified as "Mobile Analytics" and "Analytics Integrator" tools respectively.

Some of the features offered by Amplitude are:

  • Real-time user analytics, including funnels, retention, flexible user segmentation, and revenue analysis.
  • Microscope: Explore the user behavior behind any data point. Compare the behavior of engaged vs. churned users.
  • Growth Discovery Engine: Identify behaviors that are predictive of retention or conversion and drive explosive user growth.

On the other hand, Segment provides the following key features:

  • A single API to integrate third-party tools
  • Data replay that backfills new tools with historical data
  • SQL support to automatically transform and load behavioral data into Amazon Redshift

"Great for product managers" is the primary reason why developers consider Amplitude over the competitors, whereas "Easy to scale and maintain 3rd party services" was stated as the key factor in picking Segment.

StackShare, thoughtbot, and Sellsuki are some of the popular companies that use Segment, whereas Amplitude is used by StackShare, OrderAhead, and Intuit. Segment has a broader approval, being mentioned in 827 company stacks & 77 developers stacks; compared to Amplitude, which is listed in 109 company stacks and 18 developer stacks.

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What is Amplitude?

Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.

What is Segment?

Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
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Why do developers choose Amplitude?
Why do developers choose Segment?

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What companies use Amplitude?
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What tools integrate with Amplitude?
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What are some alternatives to Amplitude and Segment?
Mixpanel
Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Flurry
More companies trust Flurry Analytics to understand how consumers interact with their mobile applications than all other app analytics providers combined. Over 80,000 companies use Flurry Analytics in more than 230,000 applications to measure audience reach, engagement, retention, conversions, revenue and more.
Localytics
Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.
CleverTap
We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.
See all alternatives
Decisions about Amplitude and Segment
Yonas Beshawred
Yonas Beshawred
CEO at StackShare · | 4 upvotes · 38.1K views
atStackShareStackShare
Google Analytics
Google Analytics
Segment
Segment
Amplitude
Amplitude
#Analyticsstack
#Analytics
#FunnelAnalysisAnalytics

Adopting Amplitude was one of the best decisions we've made. We didn't try any of the alternatives- the free tier was really generous so it was easy to justify trying it out (via Segment). We've had Google Analytics since inception, but just for logged out traffic. We knew we'd need some sort of #FunnelAnalysisAnalytics solution, so it came down to just a few solutions.

We had heard good things about Amplitude from friends and even had a consultant/advisor who was an Amplitude pro from using it as his company, so he kinda convinced us to splurge on the Enterprise tier for the behavioral cohorts alone. Writing the queries they provide via a few clicks in their UI would take days/weeks to craft in SQL. The behavioral cohorts allow us to create a lot of useful retention charts.

Another really useful feature is kinda minor but kinda not. When you change a saved chart, a new URL gets generated and is visible in your browser (chartURL/edit) and that URL is immediately available to share with your team. It may sound inconsequential, but in practice, it makes it really easy to share and iterate on graphs. Only complaint is that you have to explicitly tag other team members as owners of whatever chart you're creating for them to be able to edit it and save it. I can see why this is the case, but more often than not, the people I'm sharing the chart with are the ones I want to edit it 🤷🏾‍♂️

The Engagement Matrix feature is also really helpful (once you filter out the noisy events). Charts and dashboards are also great and make it easy for us to focus on the important metrics. We've been using Amplitude in production for about 6 months now. There's a bunch of other features we don't use regularly like Pathfinder, etc that I personally don't fully understand yet but I'm sure we'll start using them eventually.

Again, haven't tried any of the alternatives like Heap, Mixpanel, or Kissmetrics so can't speak to those, but Amplitude works great for us.

#analytics analyticsstack

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Jordi Mon Companys
Jordi Mon Companys
PM at Códice Software · | 4 upvotes · 13.6K views
atPlastic SCMPlastic SCM
Intercom
Intercom
Segment
Segment
Amplitude
Amplitude
C#
C#
.NET
.NET
Plastic SCM
Plastic SCM
#VersionControlSystem

I use Plastic SCM because I can handle, via Gluon, non-text or non-code assets in the same repo as the programmers I work with, regardless of the size, if I have to lock those or files or anything. It is a point and click interface that keeps version control for me in the background will keeping me away from all its complexities. It's the perfect #VersionControlSystem to do distributed or centralized version control when you don't like any of those.

Plastic SCM is built using .NET, C# and Mono. In Product we decided to go for Amplitude and Segment to track usage and monitor activation as well as Intercom to communicate news, updates and tips. The reasons to pick all of those are pretty similar: scalability and ease of use.

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Robert Zuber
Robert Zuber
CTO at CircleCI · | 8 upvotes · 62.2K views
atCircleCICircleCI
Looker
Looker
PostgreSQL
PostgreSQL
Amplitude
Amplitude
Segment
Segment
Rollbar
Rollbar
Honeycomb
Honeycomb
PagerDuty
PagerDuty
Datadog
Datadog

Our primary source of monitoring and alerting is Datadog. We’ve got prebuilt dashboards for every scenario and integration with PagerDuty to manage routing any alerts. We’ve definitely scaled past the point where managing dashboards is easy, but we haven’t had time to invest in using features like Anomaly Detection. We’ve started using Honeycomb for some targeted debugging of complex production issues and we are liking what we’ve seen. We capture any unhandled exceptions with Rollbar and, if we realize one will keep happening, we quickly convert the metrics to point back to Datadog, to keep Rollbar as clean as possible.

We use Segment to consolidate all of our trackers, the most important of which goes to Amplitude to analyze user patterns. However, if we need a more consolidated view, we push all of our data to our own data warehouse running PostgreSQL; this is available for analytics and dashboard creation through Looker.

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Interest over time
Reviews of Amplitude and Segment
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How developers use Amplitude and Segment
Avatar of StackShare
StackShare uses SegmentSegment

I’ve known Peter at Segment for about a year now. I think I first got wind of Segment through their Analytics Academy. Segment seemed like it could be really useful for folks that have a lot of analytics solutions. For us, it was more of a future-proof sort of thing. Where I knew we’d need more analytics (by more, I mean something other than Google Analytics) eventually so this seemed like an easy way to add new ones later on. It’s definitely been useful so far and I’m looking forward to using it more as we add more analytics solutions.

Avatar of Lee Munroe
Lee Munroe uses SegmentSegment

Instead of going back and forth integrating 3rd party scripts, Segment let me set up tracking once then I could switch all other tools on from their control panel. Made it easier to get Mixpanel, Intercom, Olark etc. up and running without touching code.

Avatar of Udacity
Udacity uses SegmentSegment

Logging analytics for payment attempts, successes, failures, total revenue, enrollments, project submissions, etc.

Avatar of Lyndon Wong
Lyndon Wong uses SegmentSegment

Integration of various user data sources and destinations for marketing automation, communications, and analytics.

Avatar of Tristan Bailey
Tristan Bailey uses SegmentSegment

For Adding event tagging and not having to add all the apis I am testing just channel them

Avatar of Postverta Inc.
Postverta Inc. uses AmplitudeAmplitude

Used for user behavior analysis.

How much does Amplitude cost?
How much does Segment cost?