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App Annie
App Annie

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App Annie vs Google Analytics: What are the differences?

App Annie: The leader in app store analytics, app rankings, and market intelligence. Annie takes care of all the Math Behind The App Stores keeping you up-to-date with your own app's metrics and the latest app store trends. Annie provides three fabulous products for her fans: Analytics, Store Stats, Intelligence; Google Analytics: Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

App Annie and Google Analytics are primarily classified as "Mobile App Store Optimization" and "General Analytics" tools respectively.

Some of the features offered by App Annie are:

  • APP ANNIE ANALYTICS - A free web-service that automatically retrieves, visualizes and stores your app's download, revenue, ranking and review data.
  • APP ANNIE STORE STATS - The most comprehensive free app store database on the Internet today. It provides you with detailed ranking charts, historical data, Featured placements and international app store matrices.
  • APP ANNIE INTELLIGENCE - Our premium product - it allows our advanced customers to access the most accurate market intelligence data available for app stores today.

On the other hand, Google Analytics provides the following key features:

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

Airbnb, Uber Technologies, and Spotify are some of the popular companies that use Google Analytics, whereas App Annie is used by Dropbox, Google, and Yahoo!. Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2444 developers stacks; compared to App Annie, which is listed in 14 company stacks and 6 developer stacks.

- No public GitHub repository available -
- No public GitHub repository available -

What is App Annie?

Annie takes care of all the Math Behind The App Stores keeping you up-to-date with your own app's metrics and the latest app store trends. Annie provides three fabulous products for her fans: Analytics, Store Stats, Intelligence.

What is Google Analytics?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
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Why do developers choose App Annie?
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      What companies use App Annie?
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        What are some alternatives to App Annie and Google Analytics?
        Sensor Tower
        Sensor Tower is an app analytics platform focused on helping companies with mobile apps understand and improve their organic user acquisition, analyze their app’s performance, keep up to date with competitors and manage reviews. Over 20,000 mobile companies & developers use Sensor Tower to improve their downloads on iOS (iPhone, iPad and iPod) and Android.
        Mixpanel
        Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
        appFigures
        App store intelligence for app developers, marketers, and other spectators. Sales and download tracking, ad analytics, app store reviews, app store ranks and top charts, and more.
        Mobile Action
        Mobile Action helps mobile marketing teams, developers and founders manage the app store optimization and ad campaigns of their mobile apps in an all-in-one mobile marketing platform. Mobile Action offers insights into app store optimization for clients to better position themselves in the app stores and garner the highest organic downloads that have the biggest impact on retention.
        StoreMaven
        In 2014, StoreMaven invented App Store A/B testing. Today, over 60% of top app publishers (such as Google, Zynga, and Uber) rely on our platform and expertise to test their app store marketing assets and understand user behavior.
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        Decisions about App Annie and Google Analytics
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        Reviews of App Annie and Google Analytics
        Avatar of IanEdington
        Business Analyst
        Review ofGoogle AnalyticsGoogle Analytics

        Google is an amazing free tool and is extremely customizable. I use it for A/B testing (using google content experiment), Lean Analytics (measuring goals based on events), and it's new asynchronous JS has made a lot of tracking easier.

        However it takes a lot more configuration to set up cohort studies and user based analytics than other analytics platforms. It is possible to do however: http://analytics.blogspot.ca/2013/03/get-useful-insights-easier-automate.html

        If you need something free this is definitely your best option.

        How developers use App Annie and Google Analytics
        Avatar of Lawrence Cheuk
        Lawrence Cheuk uses Google AnalyticsGoogle Analytics

        I mainly use it to trace how many user using it before my site get monetized, at the age before smartphone and we only have web site, now I look at the profit rather than web page visited. As web page is not the single interface now. Android, iOS, Web. Wasting time to set up one by one. so I just simply look at revenue.

        Avatar of shridhardalavi
        shridhardalavi uses Google AnalyticsGoogle Analytics

        Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

        Avatar of Tim Lucas
        Tim Lucas uses Google AnalyticsGoogle Analytics

        Google Analytic is setup with user id tracking, allowing to view traffic for logged in users only, as well as custom events based on video watching and conversion goals for purchases. The Google’s autotrack plugin provides additional tracking of click events.

        Avatar of datapile
        datapile uses Google AnalyticsGoogle Analytics

        We installed Google Analytics. Can we haz data science now? We ares teh bestest analytics gurus evar!

        Nothing easier than one line of JavaScript to let Google know anything and everything about your website in exchange for some pretty dashboards and reports.

        Avatar of osu! Ripple
        osu! Ripple uses Google AnalyticsGoogle Analytics

        We use Google Analytics to see in which countries we're having most success, and in which demographics. We offer users the possibility to opt out of Google Analytics by setting the Do Not Track feature in their browser, because we want to respect user privacy.

        How much does App Annie cost?
        How much does Google Analytics cost?