Google Tag Manager vs Astronomer | What are the differences? | StackShare

Astronomer vs Google Tag Manager

Overview

Google Tag Manager

Stacks63.8K

Followers7.5K

Votes0

Astronomer

Stacks26

Followers47

Votes0

Astronomer vs Google Tag Manager: What are the differences?

Astronomer: Capture every user event and route them anywhere. Automatically. Astronomer is a data engineering platform that collects, processes and unifies enterprise data so you can get straight to analytics, data science and insights. Astronomer Clickstream captures valuable user events and routes them straight to all your favorite tools or a data warehouse for analytics. All in real time; Google Tag Manager: Quickly and easily update tags and code snippets on your website or mobile app. Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.

Astronomer and Google Tag Manager belong to "Analytics Integrator" category of the tech stack.

🔥 Trending in Analytics on StackShare

Google Analytics Analytics

Enterprise-class web analytics.

Try it View Docs Alternatives

Try

50.7k

Advice on Google Tag Manager, Astronomer

Iva

Product Marketing Manager at Martian & Machine

Jan 20, 2021

Needs adviceon

Segment

Google Tag Manager

Amplitude

Hi,

This is a question for best practice regarding Segment and Google Tag Manager. I would love to use Segment and GTM together when we need to implement a lot of additional tools, such as Amplitude, Appsfyler, or any other engagement tool since we can send event data without additional SDK implementation, etc.

So, my question is, if you use Segment and Google Tag Manager, how did you define what you will push through Segment and what will you push through Google Tag Manager? For example, when implementing a Facebook Pixel or any other 3rd party marketing tag?

From my point of view, implementing marketing pixels should stay in GTM because of the tag/trigger control.

If you are using Segment and GTM together, I would love to learn more about your best practice.

Thanks!

163k views163k

Comments

Detailed Comparison

Google Tag Manager	Astronomer
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.	Astro is the modern data orchestration platform, powered by Apache Airflow. Astro enables data engineers, data scientists, and data analysts to build, run, and observe pipelines-as-code.
Statistics
Stacks 63.8K	Stacks 26
Followers 7.5K	Followers 47
Votes 0	Votes 0
Integrations
Google Analytics	No integrations available

What are some alternatives to Google Tag Manager, Astronomer?

Segment

Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

Worklytics: People Analytics Software for a Better Workplace

Worklytics is a workplace analytics platform that helps organizations understand and improve team productivity, collaboration, and employee experience using data from workplace tools. It aggregates and analyzes behavioral data from systems like email, calendars, and collaboration apps, while protecting individual privacy, to deliver insights that drive performance and organizational health. The platform empowers leaders to make evidence-based decisions about work patterns, management practices, and organizational effectiveness.

AI SEO Tools for Beginners — All‑in‑One Platform

Manage backlinks, write with AI, and track performance with GA — plus domain lookup, i18n convertor, HTML tools and Chrome extension. Start free.

AI Powered Data Analysis for Smarter Decisions

Datums simplify data analysis with AI. Effortlessly integrate with major data warehouses, secure your data, and gain rapid, actionable insights. Join now!

Saasco

Build your marketing links the same way you think. Describe your marketing activity and you are done. Our tool takes your intent and builds UTM tags that use industry best practices and remain consistent across users and campaigns. Free to use, no sign up required.

Rudderstack

RudderStack allows you to easily build pipelines connecting your whole customer data stack, then make them smarter by pulling analysis from your data warehouse to trigger enrichment and activation in customer tools.

Avo

A code-generated, type-safe tracking library to accurately implement analytics events that are defined and maintained in a single-source-of-truth web app. Built to optimize the experience of maintaining and version controlling complicated event schemas.

Dagster

It is an orchestrator that's designed for developing and maintaining data assets, such as tables, data sets, machine learning models, and reports.

Alation

The leader in collaborative data cataloging, it empowers analysts & information stewards to search, query & collaborate for fast and accurate insights.

Freshpaint

Codelessly connect your site to your stack. Automate tedious work so engineering can focus on product. It integrates your marketing and analytics tools with one click.