Autotrack vs Google Analytics

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Autotrack vs Google Analytics: What are the differences?

### Introduction
When it comes to analyzing data on your website, both Autotrack and Google Analytics are popular tools that provide valuable insights. However, there are key differences between the two that can impact how you track and interpret user behavior.

1. **Setup Complexity**: Autotrack is an extension library for Google Analytics that offers advanced tracking capabilities without the need for manual code adjustments. On the other hand, Google Analytics requires manual configuration of tracking codes and tags, which can be time-consuming for users who are not familiar with coding.

2. **Customization**: Autotrack allows for greater customization of tracking parameters and events, enabling users to tailor their data collection to specific needs. Google Analytics, while robust, may be limited in customization options without additional plugins or configurations.

3. **Automatic Events**: Autotrack automatically tracks common user interactions such as scroll tracking, outbound link clicks, and form submissions, providing a more comprehensive view of user engagement. Google Analytics requires manual setup for tracking such events, potentially leading to oversight or incomplete data.

4. **Real-time Reporting**: Google Analytics offers real-time reporting features to monitor website traffic and user interactions as they happen, providing immediate insights for time-sensitive decision-making. Autotrack, being an extension of Google Analytics, leverages this real-time functionality for enhanced tracking capabilities.

5. **Integration**: Both Autotrack and Google Analytics can be seamlessly integrated with other Google tools such as Google Tag Manager, Data Studio, and Optimize, allowing for a cohesive data ecosystem that facilitates data analysis and optimization efforts.

6. **Maintenance and Updates**: Autotrack automatically updates its tracking functionalities to align with the latest changes in online user behavior and technology trends, reducing the need for manual intervention. Google Analytics also receives updates regularly but may require manual adjustments to fully utilize new features.

In Summary, Autotrack streamlines the tracking process with automated events and advanced customization options, while Google Analytics offers more manual control over tracking setup and reporting, with both tools providing integration with other Google analytics platforms.

Decisions about Autotrack and Google Analytics
Dennis Paulus
Founder, Software Engineer & Product Manager at BlazingMedia · | 7 upvotes · 18.9K views

We have integrated Panelbear on our Website, rather than Google Analytics, because it is way more respecting of the User's Privacy. Whilst Google Analytics gives us in-depth information on virtually everything, we don't even need that much. Panelbear keeps it simple and in addition to that, displays the data well structured in a simple and intuitive dashboard

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Pros of Autotrack
Pros of Google Analytics
    Be the first to leave a pro
    • 1.5K
    • 926
      Easy setup
    • 890
      Data visualization
    • 698
      Real-time stats
    • 405
      Comprehensive feature set
    • 181
      Goals tracking
    • 154
      Powerful funnel conversion reporting
    • 138
      Customizable reports
    • 83
      Custom events try
    • 53
      Elastic api
    • 14
      Updated regulary
    • 8
      Interactive Documentation
    • 3
      Google play
    • 2
      Industry Standard
    • 2
      Advanced ecommerce
    • 2
      Walkman music video playlist
    • 1
      Medium / Channel data split
    • 1
    • 1
      Financial Management Challenges -2015h
    • 1
    • 1
      Easy to integrate

    Sign up to add or upvote prosMake informed product decisions

    Cons of Autotrack
    Cons of Google Analytics
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      • 11
        Confusing UX/UI
      • 8
        Super complex
      • 6
        Very hard to build out funnels
      • 4
        Poor web performance metrics
      • 3
        Very easy to confuse the user of the analytics
      • 2
        Time spent on page isn't accurate out of the box

      Sign up to add or upvote consMake informed product decisions

      - No public GitHub repository available -

      What is Autotrack?

      It provides default tracking for the interactions most people care about, and it provides several convenience features (e.g. declarative event tracking) to make it easier than ever to understand how people are interacting with your site.

      What is Google Analytics?

      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

      Need advice about which tool to choose?Ask the StackShare community!

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      What tools integrate with Autotrack?
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      Blog Posts

      Jul 2 2019 at 9:34PM


      Google AnalyticsAmazon S3New Relic+25
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