Branch Metrics vs URX: What are the differences?

Branch Metrics: Send web visitors to content in your app seamlessly, even if they don’t have the app already installed. Branch Metrics is a platform that powers the links that point back to your apps for shares, invites, referrals, and more. Branch makes it incredibly simple to create powerful deeplinks that can pass data across app install, making the entire app experience better. Our goal is to make every app experience frictionless and fundamentally change the way people interact with mobile apps today; URX: Find and link users directly to relevant content inside other apps to create a seamless experience across multiple apps. URX makes it easy to link into apps. Our API uses information such as keywords, location and time, and returns deep links into relevant apps. Quickly integrate URX AppViews or create a completely native experience with our SDKs.

Branch Metrics and URX can be primarily classified as "Deep Linking as a Service" tools.