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Conversica vs Drift: What are the differences?

  1. Integration with CRMs: Conversica offers deep integration with major CRMs such as Salesforce, allowing for seamless data syncing and lead management. On the other hand, Drift, while still offering integration capabilities, may not have the same level of CRM integration as Conversica.

  2. AI-driven Conversations: Conversica specializes in AI-driven conversations that are highly personalized and mimic human interactions. This advanced technology sets Conversica apart from Drift, which focuses more on live chat and automation rather than AI-driven conversations.

  3. Lead Nurturing Capabilities: Drift excels in lead nurturing with its chatbots and automated workflows that engage prospects in real-time. Conversica, on the other hand, may offer more sophisticated lead nurturing strategies through its AI-powered automated conversations.

  4. Industry Focus: Conversica is known for its expertise in industries like automotive, real estate, and financial services, providing industry-specific solutions. In contrast, Drift appeals more to a wide range of industries without specific vertical expertise.

  5. Customer Support: Drift is renowned for its exceptional customer support, offering 24/7 assistance and resources to help users maximize their platform. Conversica, while also providing support, may not have the same level of round-the-clock assistance as Drift.

  6. User Interface: Drift is praised for its user-friendly interface and intuitive design, making it easy for users to navigate and customize the platform. Conversica, while functional and robust, may have a steeper learning curve due to a more complex user interface.

In Summary, Conversica stands out for its CRM integration, AI-driven conversations, and industry-specific focus, while Drift excels in lead nurturing, customer support, and user-friendly interface.

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What is Conversica?

AI software for marketing and sales engages with leads through personas to help find customers more quickly.

What is Drift?

Drift is a messaging app that makes it easy for businesses to talk to their website visitors and customers in real-time, from anywhere.

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Jul 2 2019 at 9:34PM

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