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Drift vs HubSpot vs Insightly: What are the differences?
# Key Differences Between Drift, HubSpot, and Insightly
Drift, HubSpot, and Insightly are three popular CRM tools that offer a variety of features to help businesses manage customer relationships. Below are the key differences between Drift, HubSpot, and Insightly.
1. **Focus**: Drift is primarily focused on conversational marketing and chatbots, allowing businesses to engage with customers in real-time. HubSpot, on the other hand, offers a comprehensive suite of marketing, sales, and customer service tools along with CRM capabilities. Insightly is more focused on project management and relationship tracking, making it a suitable option for small businesses looking to streamline their operations.
2. **Pricing**: Drift is known for its accessibility with a free plan that includes basic chat and email marketing features. HubSpot offers a more robust set of tools but comes with higher pricing tiers, making it better suited for medium to large enterprises. Insightly falls in between the two, offering affordable pricing plans for businesses of all sizes.
3. **Integration**: HubSpot stands out for its extensive integration options with various third-party applications, making it easy to connect with other tools used in the business. Drift also offers integrations, especially with marketing automation platforms, to enhance its functionality. Insightly, while providing some integrations, may not have the same level of versatility as its counterparts.
4. **User Interface**: Drift is known for its user-friendly and intuitive interface, allowing users to set up chatbots and campaigns with ease. HubSpot offers a more sophisticated interface but can be overwhelming for new users due to the sheer number of features available. Insightly's interface is clean and easy to navigate, focusing more on simplicity and functionality.
5. **Automation**: HubSpot excels in automation capabilities, offering advanced workflows and marketing automation features to streamline processes and improve efficiency. Drift also provides automation options for conversational marketing but may not be as comprehensive as HubSpot. Insightly offers basic automation tools but may not be as advanced as the other two platforms.
6. **Customer Support**: HubSpot is well-regarded for its robust customer support, including online resources, community forums, and dedicated account managers for higher-tier customers. Drift provides excellent live chat support for immediate assistance but may lack additional support channels. Insightly offers decent customer support through email and phone but could benefit from more extensive support options like live chat.
In Summary, the key differences between Drift, HubSpot, and Insightly lie in their focus, pricing, integration options, user interface, automation capabilities, and customer support.
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- Lead management47
- Automatic customer segmenting based on properties20
- Email / Blog scheduling18
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What is Drift?
Drift is a messaging app that makes it easy for businesses to talk to their website visitors and customers in real-time, from anywhere.
What is HubSpot?
Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
What is Insightly?
With integrations to Google Apps, Office 365, MailChimp, and major social media sites; great mobile apps for tablets and smart phones; and easy access to a REST API for custom integration, Insightly is the leading small business CRM.
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What are some alternatives to Drift, HubSpot, and Insightly?
Intercom
Intercom is a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Have targeted communication with customers on your website, inside apps, and by email.
Freshchat
Freshchat is a modern messaging software built for teams who want to ace customer conversations—marketing, sales, or support.
Punch
Punch allows you to use boilerplates to quickly setup a site, write minimal templates with Mustache, and create flexible site structures with inheritable layouts and partials.
Swift
Writing code is interactive and fun, the syntax is concise yet expressive, and apps run lightning-fast. Swift is ready for your next iOS and OS X project — or for addition into your current app — because Swift code works side-by-side with Objective-C.
WordPress
The core software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine. Over 60 million people have chosen WordPress to power the place on the web they call “home” — we’d love you to join the family.