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Drift vs HubSpot vs Insightly: What are the differences?

# Key Differences Between Drift, HubSpot, and Insightly

Drift, HubSpot, and Insightly are three popular CRM tools that offer a variety of features to help businesses manage customer relationships. Below are the key differences between Drift, HubSpot, and Insightly.

1. **Focus**: Drift is primarily focused on conversational marketing and chatbots, allowing businesses to engage with customers in real-time. HubSpot, on the other hand, offers a comprehensive suite of marketing, sales, and customer service tools along with CRM capabilities. Insightly is more focused on project management and relationship tracking, making it a suitable option for small businesses looking to streamline their operations.

2. **Pricing**: Drift is known for its accessibility with a free plan that includes basic chat and email marketing features. HubSpot offers a more robust set of tools but comes with higher pricing tiers, making it better suited for medium to large enterprises. Insightly falls in between the two, offering affordable pricing plans for businesses of all sizes.

3. **Integration**: HubSpot stands out for its extensive integration options with various third-party applications, making it easy to connect with other tools used in the business. Drift also offers integrations, especially with marketing automation platforms, to enhance its functionality. Insightly, while providing some integrations, may not have the same level of versatility as its counterparts.

4. **User Interface**: Drift is known for its user-friendly and intuitive interface, allowing users to set up chatbots and campaigns with ease. HubSpot offers a more sophisticated interface but can be overwhelming for new users due to the sheer number of features available. Insightly's interface is clean and easy to navigate, focusing more on simplicity and functionality.

5. **Automation**: HubSpot excels in automation capabilities, offering advanced workflows and marketing automation features to streamline processes and improve efficiency. Drift also provides automation options for conversational marketing but may not be as comprehensive as HubSpot. Insightly offers basic automation tools but may not be as advanced as the other two platforms.

6. **Customer Support**: HubSpot is well-regarded for its robust customer support, including online resources, community forums, and dedicated account managers for higher-tier customers. Drift provides excellent live chat support for immediate assistance but may lack additional support channels. Insightly offers decent customer support through email and phone but could benefit from more extensive support options like live chat.

In Summary, the key differences between Drift, HubSpot, and Insightly lie in their focus, pricing, integration options, user interface, automation capabilities, and customer support.

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      Lead management
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      What is Drift?

      Drift is a messaging app that makes it easy for businesses to talk to their website visitors and customers in real-time, from anywhere.

      What is HubSpot?

      Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

      What is Insightly?

      With integrations to Google Apps, Office 365, MailChimp, and major social media sites; great mobile apps for tablets and smart phones; and easy access to a REST API for custom integration, Insightly is the leading small business CRM.

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      What companies use Drift?
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      What tools integrate with Drift?
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      What tools integrate with Insightly?

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      Blog Posts

      Jul 2 2019 at 9:34PM


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