Facebook Pixel vs Google Analytics

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Facebook Pixel
Facebook Pixel

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Google Analytics
Google Analytics

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Facebook Pixel vs Google Analytics: What are the differences?

What is Facebook Pixel? A piece of code for your website that lets you measure, optimise and build audiences for your advertising campaigns. A code that you place on your website. It collects data that helps you track conversions from Facebook ads.

What is Google Analytics? Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Facebook Pixel and Google Analytics can be primarily classified as "General Analytics" tools.

- No public GitHub repository available -
- No public GitHub repository available -

What is Facebook Pixel?

A code that you place on your website. It collects data that helps you track conversions from Facebook ads

What is Google Analytics?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
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Why do developers choose Facebook Pixel?
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      What companies use Facebook Pixel?
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      What tools integrate with Facebook Pixel?
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        What are some alternatives to Facebook Pixel and Google Analytics?
        Facebook Analytics
        Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more.
        Google Tag Manager
        Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
        Matomo
        It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.
        Piwik
        Piwik is a full featured PHP MySQL software program that you download and install on your own webserver. Piwik aims to be a Free software alternative to Google Analytics, and is already used on more than 1,000,000 websites. Privacy is built-in!
        Clicky
        Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.
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        Decisions about Facebook Pixel and Google Analytics
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        Reviews of Facebook Pixel and Google Analytics
        Avatar of IanEdington
        Business Analyst
        Review ofGoogle AnalyticsGoogle Analytics

        Google is an amazing free tool and is extremely customizable. I use it for A/B testing (using google content experiment), Lean Analytics (measuring goals based on events), and it's new asynchronous JS has made a lot of tracking easier.

        However it takes a lot more configuration to set up cohort studies and user based analytics than other analytics platforms. It is possible to do however: http://analytics.blogspot.ca/2013/03/get-useful-insights-easier-automate.html

        If you need something free this is definitely your best option.

        How developers use Facebook Pixel and Google Analytics
        Avatar of Lawrence Cheuk
        Lawrence Cheuk uses Google AnalyticsGoogle Analytics

        I mainly use it to trace how many user using it before my site get monetized, at the age before smartphone and we only have web site, now I look at the profit rather than web page visited. As web page is not the single interface now. Android, iOS, Web. Wasting time to set up one by one. so I just simply look at revenue.

        Avatar of shridhardalavi
        shridhardalavi uses Google AnalyticsGoogle Analytics

        Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

        Avatar of Tim Lucas
        Tim Lucas uses Google AnalyticsGoogle Analytics

        Google Analytic is setup with user id tracking, allowing to view traffic for logged in users only, as well as custom events based on video watching and conversion goals for purchases. The Google’s autotrack plugin provides additional tracking of click events.

        Avatar of datapile
        datapile uses Google AnalyticsGoogle Analytics

        We installed Google Analytics. Can we haz data science now? We ares teh bestest analytics gurus evar!

        Nothing easier than one line of JavaScript to let Google know anything and everything about your website in exchange for some pretty dashboards and reports.

        Avatar of osu! Ripple
        osu! Ripple uses Google AnalyticsGoogle Analytics

        We use Google Analytics to see in which countries we're having most success, and in which demographics. We offer users the possibility to opt out of Google Analytics by setting the Do Not Track feature in their browser, because we want to respect user privacy.

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