Ghost vs Medium: What are the differences?

Introduction: Ghost and Medium are both popular blogging platforms that offer a user-friendly interface and a range of features for writers. However, there are key differences between the two that users should consider when choosing the platform that best fits their needs.

1. Customizability: Ghost allows users to have complete control over their blog's design and theme. Users can create their own custom themes using HTML, CSS, and JavaScript, or choose from a wide range of pre-designed themes. On the other hand, Medium offers limited customization options, with only a few layout and color choices available.

2. Hosting: With Ghost, users have the flexibility to host their blog on their own servers or choose a managed hosting service. This gives them more control over their data and the ability to switch hosting providers if needed. In contrast, Medium is a hosted platform, which means that users' blogs are hosted on Medium's servers. While this takes the hassle out of hosting, it also means users have less control over their data and are dependent on Medium's infrastructure.

3. Pricing Model: Ghost follows a self-hosted or subscription-based pricing model. Users can choose to host their blog themselves or opt for Ghost's managed hosting plan, which requires a monthly or annual subscription fee. On the other hand, Medium is free to use for both readers and writers, with no subscription or hosting charges. However, Medium does offer a paid membership program that gives readers access to exclusive content.

4. Community and Audience: Both Ghost and Medium have a thriving community of writers and readers. However, Medium has a larger user base and a built-in network of readers, making it easier for new writers to gain exposure and reach a wider audience. Ghost, on the other hand, has a smaller but more dedicated community, with a focus on independent publishers and writers who are looking for more control and ownership over their content.

5. Data Control and Ownership: With Ghost, users have full control and ownership over their blog's data. They can export their content and migrate it to another platform if needed. Medium, on the other hand, retains ownership of the content published on its platform. While users can export their content, the formatting and layout may not be preserved when migrating to another platform.

6. Features and Plugins: Ghost offers a range of built-in features, including SEO optimization, custom domains, and integrations with popular tools like Google Analytics. Additionally, Ghost has a marketplace of third-party plugins that users can install to extend the functionality of their blogs. Medium, on the other hand, focuses more on simplicity and a minimalistic writing experience, with fewer advanced features and plugins available.

In summary, Ghost offers more customizability, hosting options, and control over data, while Medium has a larger user base, a free pricing model, and a focus on simplicity and community. The choice between the two depends on the specific needs and preferences of the writer.