Google Analytics vs HubSpot: What are the differences?
Developers describe Google Analytics as "Enterprise-class web analytics". Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. On the other hand, HubSpot is detailed as "All the software you need to do inbound marketing". Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
Google Analytics belongs to "General Analytics" category of the tech stack, while HubSpot can be primarily classified under "Marketing Automation".
"Free" is the primary reason why developers consider Google Analytics over the competitors, whereas "Lead management" was stated as the key factor in picking HubSpot.
Airbnb, Uber Technologies, and Spotify are some of the popular companies that use Google Analytics, whereas HubSpot is used by Trello, Accenture, and Docplanner. Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2444 developers stacks; compared to HubSpot, which is listed in 1365 company stacks and 190 developer stacks.
What is Google Analytics?
What is HubSpot?
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Google is an amazing free tool and is extremely customizable. I use it for A/B testing (using google content experiment), Lean Analytics (measuring goals based on events), and it's new asynchronous JS has made a lot of tracking easier.
However it takes a lot more configuration to set up cohort studies and user based analytics than other analytics platforms. It is possible to do however: http://analytics.blogspot.ca/2013/03/get-useful-insights-easier-automate.html
If you need something free this is definitely your best option.
I mainly use it to trace how many user using it before my site get monetized, at the age before smartphone and we only have web site, now I look at the profit rather than web page visited. As web page is not the single interface now. Android, iOS, Web. Wasting time to set up one by one. so I just simply look at revenue.
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
Google Analytic is setup with user id tracking, allowing to view traffic for logged in users only, as well as custom events based on video watching and conversion goals for purchases. The Google’s autotrack plugin provides additional tracking of click events.
We use Google Analytics to see in which countries we're having most success, and in which demographics. We offer users the possibility to opt out of Google Analytics by setting the Do Not Track feature in their browser, because we want to respect user privacy.
We installed Google Analytics. Can we haz data science now? We ares teh bestest analytics gurus evar!
We use hubspot for visitor tracking. Also, when visitors fill in a form on our site, the data usually lands in HubSpot.
We help your business with Hubspot Content Optimization System