Google Analytics聽vs聽HubSpot

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Google Analytics
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Google Analytics vs HubSpot: What are the differences?

Developers describe Google Analytics as "Enterprise-class web analytics". Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. On the other hand, HubSpot is detailed as "All the software you need to do inbound marketing". Attract, convert, close and delight customers with HubSpot鈥檚 complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.

Google Analytics belongs to "General Analytics" category of the tech stack, while HubSpot can be primarily classified under "Marketing Automation".

"Free" is the primary reason why developers consider Google Analytics over the competitors, whereas "Lead management" was stated as the key factor in picking HubSpot.

Airbnb, Uber Technologies, and Spotify are some of the popular companies that use Google Analytics, whereas HubSpot is used by Trello, Accenture, and Docplanner. Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2444 developers stacks; compared to HubSpot, which is listed in 1365 company stacks and 190 developer stacks.

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What is Google Analytics?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

What is HubSpot?

Attract, convert, close and delight customers with HubSpot鈥檚 complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
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    What are some alternatives to Google Analytics and HubSpot?
    Mixpanel
    Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
    Piwik
    Piwik is a full featured PHP MySQL software program that you download and install on your own webserver. Piwik aims to be a Free software alternative to Google Analytics, and is already used on more than 1,000,000 websites. Privacy is built-in!
    Google Tag Manager
    Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
    Amplitude
    Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
    Heap
    Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
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    Decisions about Google Analytics and HubSpot
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    Reviews of Google Analytics and HubSpot
    Avatar of IanEdington
    Business Analyst
    Review ofGoogle AnalyticsGoogle Analytics

    Google is an amazing free tool and is extremely customizable. I use it for A/B testing (using google content experiment), Lean Analytics (measuring goals based on events), and it's new asynchronous JS has made a lot of tracking easier.

    However it takes a lot more configuration to set up cohort studies and user based analytics than other analytics platforms. It is possible to do however: http://analytics.blogspot.ca/2013/03/get-useful-insights-easier-automate.html

    If you need something free this is definitely your best option.

    How developers use Google Analytics and HubSpot
    Avatar of Lawrence Cheuk
    Lawrence Cheuk uses Google AnalyticsGoogle Analytics

    I mainly use it to trace how many user using it before my site get monetized, at the age before smartphone and we only have web site, now I look at the profit rather than web page visited. As web page is not the single interface now. Android, iOS, Web. Wasting time to set up one by one. so I just simply look at revenue.

    Avatar of shridhardalavi
    shridhardalavi uses Google AnalyticsGoogle Analytics

    Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

    Avatar of Tim Lucas
    Tim Lucas uses Google AnalyticsGoogle Analytics

    Google Analytic is setup with user id tracking, allowing to view traffic for logged in users only, as well as custom events based on video watching and conversion goals for purchases. The Google鈥檚 autotrack plugin provides additional tracking of click events.

    Avatar of osu! Ripple
    osu! Ripple uses Google AnalyticsGoogle Analytics

    We use Google Analytics to see in which countries we're having most success, and in which demographics. We offer users the possibility to opt out of Google Analytics by setting the Do Not Track feature in their browser, because we want to respect user privacy.

    Avatar of datapile
    datapile uses Google AnalyticsGoogle Analytics

    We installed Google Analytics. Can we haz data science now? We ares teh bestest analytics gurus evar!

    Nothing easier than one line of JavaScript to let Google know anything and everything about your website in exchange for some pretty dashboards and reports.

    Avatar of Giant Swarm
    Giant Swarm uses HubSpotHubSpot

    We use hubspot for visitor tracking. Also, when visitors fill in a form on our site, the data usually lands in HubSpot.

    Avatar of Macronimous Web Solutions Pvt Ltd
    Macronimous Web Solutions Pvt Ltd uses HubSpotHubSpot

    We help your business with Hubspot Content Optimization System

    Avatar of Vaultize
    Vaultize uses HubSpotHubSpot

    Website analytics, lead management and marketing automation.

    Avatar of Domiplay
    Domiplay uses HubSpotHubSpot

    Relaci贸n con los leads y clientes.

    Avatar of Tushar Chatterjee
    Tushar Chatterjee uses HubSpotHubSpot

    for marketing automation

    How much does Google Analytics cost?
    How much does HubSpot cost?