Google Analytics vs Open Web Analytics

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Google Analytics

122.7K
45.7K
+ 1
5K
Open Web Analytics

25
25
+ 1
0
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Pros of Google Analytics
Pros of Open Web Analytics
  • 1.5K
    Free
  • 926
    Easy setup
  • 890
    Data visualization
  • 698
    Real-time stats
  • 405
    Comprehensive feature set
  • 181
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 138
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 14
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Industry Standard
  • 2
    Advanced ecommerce
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Easy to integrate
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    Cons of Google Analytics
    Cons of Open Web Analytics
    • 10
      Confusing UX/UI
    • 7
      Super complex
    • 6
      Very hard to build out funnels
    • 3
      Poor web performance metrics
    • 2
      Very easy to confuse the user of the analytics
    • 2
      Time spent on page isn't accurate out of the box
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      What is Google Analytics?

      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

      What is Open Web Analytics?

      It is open source web analytics software that you can use to track and analyze how people use your websites and applications. It provides website owners and developers with easy ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs.

      Need advice about which tool to choose?Ask the StackShare community!

      What companies use Google Analytics?
      What companies use Open Web Analytics?
      See which teams inside your own company are using Google Analytics or Open Web Analytics.
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      What tools integrate with Google Analytics?
      What tools integrate with Open Web Analytics?

      Sign up to get full access to all the tool integrationsMake informed product decisions

      Blog Posts

      Jul 2 2019 at 9:34PM

      Segment

      Google AnalyticsAmazon S3New Relic+25
      10
      6567
      GitHubPythonNode.js+47
      53
      71594
      GitHubGitSlack+30
      27
      17622
      JavaScriptGitHubGit+33
      20
      2006
      JavaScriptGitHubPython+42
      53
      21174
      What are some alternatives to Google Analytics and Open Web Analytics?
      Mixpanel
      Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
      Piwik
      Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
      Google Tag Manager
      Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
      Amplitude
      Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
      Heap
      Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
      See all alternatives