Heap vs Mixpanel

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Heap

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Mixpanel

6K
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434
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Heap vs Mixpanel: What are the differences?

Heap: Automatically capture every user action in your app and measure it all. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in; Mixpanel: Actions speak louder than page views. Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.

Heap and Mixpanel can be categorized as "Funnel Analysis Analytics" tools.

Some of the features offered by Heap are:

  • Define analytics events using a simple, point 'n' click interface. People with zero coding knowledge can start tracking events and generating important metrics instantly
  • Automatically capture every user action in your iOS or web app and measure it all. Clicks, taps, swipes, form submissions, page views, and more
  • All analysis is automatically retroactive, so there's no need to wait days for data to accumulate. You can rely on each report to include everything from day one.

On the other hand, Mixpanel provides the following key features:

  • Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
  • Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
  • Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.

"Automatically capture every user action" is the primary reason why developers consider Heap over the competitors, whereas "Great visualization ui" was stated as the key factor in picking Mixpanel.

According to the StackShare community, Mixpanel has a broader approval, being mentioned in 1841 company stacks & 196 developers stacks; compared to Heap, which is listed in 113 company stacks and 10 developer stacks.

Advice on Heap and Mixpanel
Ben Miller
Chief Product Officer at goLance · | 8 upvotes · 65K views
Needs advice
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SegmentSegmentMixpanelMixpanel
and
AmplitudeAmplitude

I am trying to decide on a solution to better track our user data. We need to track which google ads are leading to signups, and which signups are performing various actions on the site. We then need to visualize this data in various ways. We also need to run A/B tests on features and content, to track which ones lead to the most paid conversions.

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Replies (3)
Max Musing
Founder & CEO at BaseDash · | 8 upvotes · 169.6K views
Recommends
AmplitudeAmplitude
at

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

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Tony Simonovsky

Another option you might consider is Google Analytics App+Web.

It is a new type of Google Analytics property which is event-based (like Amplitude and Mixpanel). In App+Web you can collect exactly the same data and in the same format as the other 2 tools mentioned.

The great things about it are: - it is free - there is a free integration with BigQuery (though you'll need to pay for BigQuery, but for most SmB's it is peanuts - $5-30 a month)

Not so great: - reporting side is pretty buggy (App+Web is very new).

So if you are ok building your reporting in something like Google Data Studio, App+Web will be a great option. Your data analyst will especially be happy to have all the data in SQL format (BigQuery).

If you choose App+Web, then you can use Google Optimize (also free) as an A/B testing solution.

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Ruben Lozano
Growth Marketing Specialist at Ruben Lozano Me · | 4 upvotes · 8.2K views
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VWOVWOAmplitudeAmplitude

Hello Ben,

I have been using Mixpanel and Amplitude and both of them are good solutions in order to track events on your product; events, funnel analysis, retention and so on. The most important thing is that you set up properly the taxonomy and naming convention of your events' structure. I don't have anything against Segment I tried once but I didn't work with that tool but it for sure is a good one based on other workmates' opinions. ¡Important! When tracking distribution channels, take into consideration the attribution channel and all the touches that the users do in all the channels before your conversions. Some of them are good to open a path and other ones good to close.

Besides that, for A/B testing there are several options in the market but VWO is a good one that with a lot of features to get good insights into the A/B testing. Another one could be Optimizely or Google Optimize. ¡Important! Some teams instead run A/B testing because sometimes that could be a technological issue, they run cohort tests, where basically they change features on the product and they analyse this performance with the new users and compare. That could have another issue like seasonality but it is another option.

Overview, I recommend Amplitude and VWO but just to make simple the answer, because Mixpanel, Segment and the other options that the other users wrote here are good too.

All the best, and let me know how your experience was with all these tools. :)

Cheers,

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Pros of Heap
Pros of Mixpanel
  • 36
    Automatically capture every user action
  • 23
    No code required
  • 21
    Free Plan
  • 14
    Real-time insights
  • 11
    Track custom events
  • 10
    Define user segments
  • 7
    Define active users
  • 2
    Fun to use
  • 2
    Redshift integration
  • 144
    Great visualization ui
  • 107
    Easy integration
  • 76
    Great funnel funcionality
  • 58
    Free
  • 22
    A wide range of tools
  • 15
    Powerful Graph Search
  • 11
    Responsive Customer Support
  • 1
    Nice reporting

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Cons of Heap
Cons of Mixpanel
    Be the first to leave a con
    • 2
      Messaging (notification, email) features are weak
    • 2
      Paid plans can get expensive

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    What is Heap?

    Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.

    What is Mixpanel?

    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

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    What companies use Heap?
    What companies use Mixpanel?
    See which teams inside your own company are using Heap or Mixpanel.
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    What tools integrate with Heap?
    What tools integrate with Mixpanel?

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