Heap vs Mixpanel

Heap vs Mixpanel: What are the differences?

Heap: Automatically capture every user action in your app and measure it all. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in; Mixpanel: Actions speak louder than page views. Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.

Heap and Mixpanel can be categorized as "Funnel Analysis Analytics" tools.

Some of the features offered by Heap are:

• Define analytics events using a simple, point 'n' click interface. People with zero coding knowledge can start tracking events and generating important metrics instantly
• Automatically capture every user action in your iOS or web app and measure it all. Clicks, taps, swipes, form submissions, page views, and more
• All analysis is automatically retroactive, so there's no need to wait days for data to accumulate. You can rely on each report to include everything from day one.

On the other hand, Mixpanel provides the following key features:

• Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
• Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
• Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.

"Automatically capture every user action" is the primary reason why developers consider Heap over the competitors, whereas "Great visualization ui" was stated as the key factor in picking Mixpanel.

According to the StackShare community, Mixpanel has a broader approval, being mentioned in 1841 company stacks & 196 developers stacks; compared to Heap, which is listed in 113 company stacks and 10 developer stacks.