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ActiveCampaign vs InfusionSoft: What are the differences?
Developers describe ActiveCampaign as "Sales and marketing automation platform". Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages. On the other hand, InfusionSoft is detailed as "An all in one sales and marketing automation platform". It is a cloud-based sales and marketing solution that offers customer relationship management (CRM), marketing automation and e-commerce functionalities in a suite. It helps small businesses across various industries deliver sales volumes and customer service experiences.
ActiveCampaign and InfusionSoft can be categorized as "Marketing Automation" tools.
Some of the features offered by ActiveCampaign are:
- Contact management
- Drag and Drop email designer
- Conversations
On the other hand, InfusionSoft provides the following key features:
- CRM
- marketing automation
- e-commerce functionalities
Pros of ActiveCampaign
- Support1
- Advanced flow builder0