Need advice about which tool to choose?Ask the StackShare community!
Iterable vs Klaviyo: What are the differences?
What is Iterable? We Empower Growth Marketers. Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints at scale without engineering support.
What is Klaviyo? *A marketing automation and email platform *. A cloud-based email marketing solution for e-commerce businesses. It allows users to send out targeted email campaigns based on metrics such as purchasing and viewing history and how customers have interacted with past emails.
Iterable and Klaviyo can be primarily classified as "Email Marketing" tools.
Some of the features offered by Iterable are:
- Triggered, blast and drip campaign emails
- Mobile push notifications
- SMS
On the other hand, Klaviyo provides the following key features:
- Fast integrations
- Segmentation possibilities
- Track website behavior
Pros of Iterable
- Segment integration6
- Powerful4
- Send the right message, at right time, to right device3
- Easy to Optimize2