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HubSpot vs MailChimp: What are the differences?
Key Differences between HubSpot and MailChimp
- Pricing Structure: HubSpot offers a tiered pricing structure based on the features you need, while MailChimp provides a pay-as-you-go pricing model or a monthly subscription plan.
- Automation Capabilities: HubSpot offers more advanced automation features such as workflows, lead scoring, and custom triggers, while MailChimp's automation capabilities are more limited in comparison.
- CRM Integration: HubSpot has a built-in CRM system that seamlessly integrates with its marketing tools, while MailChimp lacks a native CRM solution but can be integrated with third-party CRM platforms.
- Personalization Options: HubSpot provides more robust personalization features, allowing users to create dynamic content based on customer behaviors and interactions, whereas MailChimp's personalization options are more basic.
- Reports and Analytics: HubSpot offers in-depth reporting and analytics on various marketing channels, including email marketing, social media, and website performance, while MailChimp provides more straightforward email campaign metrics.
- Customer Support: HubSpot offers dedicated customer support with all its plans, including phone, chat, and email support, whereas MailChimp provides support primarily through email and live chat for paid plans only.
In Summary, HubSpot and MailChimp differ in pricing structure, automation capabilities, CRM integration, personalization options, reports and analytics, and customer support.
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Learn MorePros of HubSpot
Pros of Mailchimp
Pros of HubSpot
- Lead management47
- Automatic customer segmenting based on properties20
- Email / Blog scheduling18
- Scam1
- Advertisement1
- Any Franchises using Hubspot Sales CRM?1
Pros of Mailchimp
- Smooth setup & ui259
- Mailing list248
- Robust e-mail creation148
- Integrates with a lot of external services120
- Custom templates109
- Free tier59
- Great api49
- Great UI42
- A/B Testing Subject Lines33
- Broad feature set30
- Subscriber Analytics11
- Great interface. The standard for email marketing9
- Great documentation8
- Mandrill integration8
- Segmentation7
- Best deliverability; helps you be the good guy6
- Facebook Integration5
- Autoresponders5
- Customization3
- RSS-to-email3
- Co-branding3
- Embedded signup forms3
- Automation2
- Great logo1
- Groups1
- Landing pages0
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Cons of HubSpot
Cons of Mailchimp
Cons of HubSpot
Be the first to leave a con
Cons of Mailchimp
- Super expensive2
- Poor API1
- Charged based on subscribers as opposed to emails sent1
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What is HubSpot?
Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
What is Mailchimp?
MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
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What companies use HubSpot?
What companies use Mailchimp?
See which teams inside your own company are using HubSpot or Mailchimp.
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What tools integrate with HubSpot?
What tools integrate with Mailchimp?
What tools integrate with HubSpot?
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What are some alternatives to HubSpot and Mailchimp?
Marketo
Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.
WordPress
The core software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine. Over 60 million people have chosen WordPress to power the place on the web they call “home” — we’d love you to join the family.
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Calendly
Spend 1 minute telling Calendly your availability preferences. Share your personal Calendly page with clients, colleagues, students, etc. Invitees visit your Calendly page to pick an acceptable time, and event is added to your calendar.
Insightly
With integrations to Google Apps, Office 365, MailChimp, and major social media sites; great mobile apps for tablets and smart phones; and easy access to a REST API for custom integration, Insightly is the leading small business CRM.