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Mailgun vs Postmark vs SendGrid: What are the differences?
Introduction
In this markdown code, I will provide key differences between Mailgun, Postmark, and SendGrid for use in a website.
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Email Deliverability:
- Mailgun provides a deliverability rate of 99.99%, ensuring that emails sent through their service reach the intended recipients' inbox with minimal chances of ending up in spam folders.
- Postmark also boasts a high deliverability rate, ensuring that emails are successfully delivered to their destination.
- SendGrid, on the other hand, has a slightly lower deliverability rate of 98-99%.
-
Email APIs and Integration:
- Mailgun offers a powerful and easy-to-use API that allows developers to send, track, and receive emails effortlessly. It also provides seamless integration with popular programming languages and frameworks.
- Postmark emphasizes simplicity and ease of integration, providing a straightforward API for sending and receiving emails with minimal setup required.
- SendGrid offers a flexible API and extensive documentation, making it easy for developers to integrate email functionalities into their applications.
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Email Templates and Personalization:
- Mailgun supports the creation of custom email templates, allowing for personalized emails with dynamic content. It also provides a templating language to enhance email customization.
- Postmark offers a user-friendly template editor and supports building email templates with dynamic content and personalization.
- SendGrid provides a drag-and-drop editor for creating visually appealing email templates, making it simple for both technical and non-technical users to design personalized emails.
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Email Analytics and Tracking:
- Mailgun provides comprehensive email analytics and tracking, including data on opens, clicks, bounces, and unsubscribes. This allows users to gain insights into email engagement and improve campaign effectiveness.
- Postmark offers detailed delivery and engagement metrics, including information on opens, clicks, and bounces. This helps users better understand the performance of their email communications.
- SendGrid provides robust email analytics with real-time tracking, enabling users to monitor email delivery rates, engagement, and performance.
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Pricing Structure:
- Mailgun offers a flexible pricing structure based on email volume, with a free plan option for low-volume users. Paid plans offer additional features and support options.
- Postmark's pricing is based on the number of emails sent per month, with a range of plans to accommodate various needs. They also offer a free plan for low-volume usage.
- SendGrid offers a variety of pricing plans tailored to different usage levels and provides a free plan as well. Flexibility and scalability are key aspects of their pricing structure.
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Support and Documentation:
- Mailgun provides extensive documentation, API reference guides, and support resources like FAQs, a knowledge base, and a community forum. They also offer email and live chat support for paid users.
- Postmark offers well-documented APIs, detailed developer guides, and comprehensive support resources like FAQs and a knowledge base. They provide responsive support via email.
- SendGrid offers extensive documentation, API reference guides, tutorials, and FAQs, ensuring that users have all the resources they need. They also provide support through email and phone.
In summary, Mailgun, Postmark, and SendGrid have differences in email deliverability, APIs and integration, templates and personalization, email analytics and tracking, pricing structure, and support and documentation, catering to diverse user needs.
For transactional emails, notifications, reminders, etc, I want to make it so writers/designers can set up the emails and maintain them, and then dynamically insert fields, that I then replace when actually sending the mail from code.
I think the ability to use a basic layout template across individual email templates would make things a lot easier (think header, footer, standard typography, etc).
What is best for this? Why would you prefer Mailgun, SendGrid, Mandrill or something else?
If you need your emails to be sent in a time-sensitive manner, I'd recommend SendGrid. We were using Mailgun and the lag because they aren't "transactional" in nature caused issues for us. SendGrid also has the ability to do dynamic templates and bulk send from their API. I don't know that they have the shared layout ability you mentioned, though.
The only transactional email service that I've been able to stomach is Postmark! It is by far the easiest (and quickest to get feedback from) service that I have come across. While drowning in attempts to debug Mandril, Mailgun and others I get quick feedback from Postmark in what I need to do.
Postmark for the win!
We are using more extensively Mandrill.
It is a ok tool, which gives you the power for emailing with nice set of features.
The templates editing and management is a bit tricky, but this is mostly related to email templates in general, which are hard to create and maintain.
I do not think you can share the parts of the templates. You can have your predefined templates with possibility to insert dynamic content.
They provide a limited possibility to preview and test your templates.
The template editor is text only. For the better editors checkout http://topol.io or https://mosaico.io
Unfortunately, I do not have experience with the other tools and possibilities to manage templates.
At this stage, all of the tools you mentioned do email delivery pretty well. They all support email templates as well. Here are some considerations:
- Twilio owns SendGrid. If you're an existing Twilio customer, in my opinion that's a good reason to use SendGrid over the other solutions. The APIs are solid, and Twilio has excellent developer tools that allow you to create interesting automations (which is important for scaling).
- Mandrill was created by MailChimp, who have massive experience with email delivery and specifically with emailing beautiful email templates.
- Mailgun is a tool on its own. Like the other two, it supports mail templates and is built to be controlled almost exclusively via APIs.
SendGrid and Mandrill have pretty nice WYSIWIG template editors as part of their platform. Not so sure about Mailgun.
So for me the considerations would be: 1. How easy is it for you to integrate with their API? How complete is their API in terms of your own specific needs? 2. Prices: Which one works best for my budget? 3. Am I OK with editing the templates elsewhere (or even by hand), and then pasting the code into Mailgun? Or do I want the comfort of Mandrill or Sendgrid with their WYSIWYG editors?
Personally I'd go with Twilio, simply because it's such a massive ecosystem they are less likely to go bankrupt, and their APIs are rock solid.
We chose Postmark as our transactional email service for several reasons:
Laser-focus (at the time) on transactional email - their success/speed/reliability with delivering transactional email is amazing. Note, they have now branched out and offer marketing/broadcast email services too.
Developer-friendly - Awesome docs and resources. Their Rail gem integrates directly with ActionMailer so nearly all of our code worked without changes.
Servers - You can set up "Servers" for different mail streams/workflows to keep things separate and easy to review.
Bootstrapped - Wildbit (who makes Postmark) is bootstrapped just like the Friendliest.app and they offer a service credit to other bootstrapped startups.
We did a quick test on the reliability of these three common email services, sending a few emails an hour at random intervals.
Unfortunately, none of them had 100% availability over the 30 day test. I don't understand why this is so hard?
Mailgun performed the best with the most reliability and fastest response times. Mandrill was notably bad.
Of course we chose Coresender to send our own transactional emails :) So I thought I'll let you know how we use it.
We set up separate sending accounts for all company needs, eg. transactional emails, monitoring alerts, time to inbox. We even configured our office printers to send emails through Coresender.
We have a real-time and extremely usable view into what emails go through each account, so each time anybody reports an email not arriving we're able to assist them in a few seconds
We utilize our message timeline feature, so we can learn eg. if people are clicking on password reset links
We always know how many of our onboarding emails are being opened which helps us improve them
Finally, we have full controll over our suppressions lists, so we can add (and remove!) from them whenever necessary.
To sum up, at Coresender we're eating our own dogfood and it helps us stay connected to the product and understand our customers better.
While building our authentication system, we originally picked Mailgun. However, emails took minutes to arrive and some of them didn't get delivered - or got delivered to spam.
We started looking for a new provider, and settled on Postmark. We love that they track time-to-inbox, it makes me feel they really care about going above and beyond to provide a good service.
Pros of Mailgun
- Quick email integration178
- Free plan148
- Easy setup91
- Ridiculously reliable67
- Extensive apis53
- Great for parsing inbound emails30
- Nice UI25
- Developer-centric22
- Excellent customer support15
- Heroku Add-on12
- Easy to view logs of sent emails4
- Email mailbox management for developers4
- Great PHP library2
- Great documentation2
- Great customer support, love rackspace2
- Better than sendgrid not ask too many question1
Pros of Postmark
- Simple18
- Great analytics10
- Email, done right8
- Easy setup5
- Heroku Add-on5
- Can review sent messages2
- Very inexpensive1
- Exceptional support1
- Pay per message1
- Great support1
Pros of Twilio SendGrid
- Easy setup190
- Cheap and simple137
- Easy email integration!107
- Reliable86
- Well-documented58
- Generous free allowance to get you started28
- Trackable25
- Heroku add-on21
- Azure add-on15
- Better support for third party integrations13
- Simple installation6
- Free plan6
- Helpful evangelist staff4
- Great client libraries4
- Great support3
- Better customer support than the competition3
- Great add-ons3
- Nice dashboard2
- Scalable2
- Web editor for templates1
- Cool setup1
- Within integration1
- Easy set up1
- Free1
- Great customer support1
- Google cloud messaging1
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Cons of Mailgun
- Cost2
- No HTTPS tracking links supported2
- Emails go to spam due to blacklisted IP's of mailgun1
- Cannot create multiple api keys1
Cons of Postmark
- No 24x7 support1
Cons of Twilio SendGrid
- Google analytics integration is not campaign-specific3
- Shared IP blacklist removal takes months1
- Shares IP blacklist removal0
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