Marketo
Marketo

1.6K
230
+ 1
12
Pardot
Pardot

668
27
+ 1
0
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Marketo vs Pardot: What are the differences?

Marketo: Helping marketers master the art and science of digital marketing. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place; Pardot: *Software as a Service (SaaS) marketing automation platform *. It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.

Marketo and Pardot can be primarily classified as "Marketing Automation" tools.

Some of the features offered by Marketo are:

  • Email- Build relationships with highly personalized email and nurture campaigns
  • Automation- Do more with less by automating marketing and sales activities
  • Inbound- Attract more prospects through engaging content and SEO/SEM optimization

On the other hand, Pardot provides the following key features:

  • B2B Marketing Automation
  • Helps marketers create meaningful connections
  • Empower sales to close more deals
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    What is Marketo?

    Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.

    What is Pardot?

    It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.
    What companies use Marketo?
    What companies use Pardot?

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    What tools integrate with Marketo?
    What tools integrate with Pardot?

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    What are some alternatives to Marketo and Pardot?
    HubSpot
    Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
    Eloqua
    Successful demand generation, email marketing, and lead management engagement hinge on a modern platform and strategy aligned to buyer needs across all phases and channels of the buying process
    Mailchimp
    MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform.
    ActiveCampaign
    Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
    Constant Contact
    As an industry leader in permission based online marketing, Constant Contact partners with the leading providers of online marketing and social media marketing solutions.
    See all alternatives
    Interest over time
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