Mixpanel vs USERcycle

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Mixpanel

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USERcycle

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Mixpanel vs USERcycle: What are the differences?

Developers describe Mixpanel as "Actions speak louder than page views". Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them. On the other hand, USERcycle is detailed as "Visual behavior and retention analytics, based on Keen IO". We automatically generate and keep updated only the most informative and helpful visualizations, giving you the information you need to improve your user retention.

Mixpanel and USERcycle can be categorized as "Funnel Analysis Analytics" tools.

Advice on Mixpanel and USERcycle
Ben Miller
Chief Product Officer at goLance · | 8 upvotes · 72.4K views
Needs advice
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AmplitudeAmplitudeMixpanelMixpanel
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SegmentSegment

I am trying to decide on a solution to better track our user data. We need to track which google ads are leading to signups, and which signups are performing various actions on the site. We then need to visualize this data in various ways. We also need to run A/B tests on features and content, to track which ones lead to the most paid conversions.

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Replies (3)
Max Musing
Founder & CEO at BaseDash · | 8 upvotes · 231K views
Recommends
AmplitudeAmplitude
at

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

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Tony Simonovsky

Another option you might consider is Google Analytics App+Web.

It is a new type of Google Analytics property which is event-based (like Amplitude and Mixpanel). In App+Web you can collect exactly the same data and in the same format as the other 2 tools mentioned.

The great things about it are: - it is free - there is a free integration with BigQuery (though you'll need to pay for BigQuery, but for most SmB's it is peanuts - $5-30 a month)

Not so great: - reporting side is pretty buggy (App+Web is very new).

So if you are ok building your reporting in something like Google Data Studio, App+Web will be a great option. Your data analyst will especially be happy to have all the data in SQL format (BigQuery).

If you choose App+Web, then you can use Google Optimize (also free) as an A/B testing solution.

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Ruben Lozano
Growth Marketing Specialist at Ruben Lozano Me · | 4 upvotes · 15.6K views
Recommends
AmplitudeAmplitudeVWOVWO

Hello Ben,

I have been using Mixpanel and Amplitude and both of them are good solutions in order to track events on your product; events, funnel analysis, retention and so on. The most important thing is that you set up properly the taxonomy and naming convention of your events' structure. I don't have anything against Segment I tried once but I didn't work with that tool but it for sure is a good one based on other workmates' opinions. ¡Important! When tracking distribution channels, take into consideration the attribution channel and all the touches that the users do in all the channels before your conversions. Some of them are good to open a path and other ones good to close.

Besides that, for A/B testing there are several options in the market but VWO is a good one that with a lot of features to get good insights into the A/B testing. Another one could be Optimizely or Google Optimize. ¡Important! Some teams instead run A/B testing because sometimes that could be a technological issue, they run cohort tests, where basically they change features on the product and they analyse this performance with the new users and compare. That could have another issue like seasonality but it is another option.

Overview, I recommend Amplitude and VWO but just to make simple the answer, because Mixpanel, Segment and the other options that the other users wrote here are good too.

All the best, and let me know how your experience was with all these tools. :)

Cheers,

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Pros of Mixpanel
Pros of USERcycle
  • 144
    Great visualization ui
  • 107
    Easy integration
  • 76
    Great funnel funcionality
  • 58
    Free
  • 22
    A wide range of tools
  • 15
    Powerful Graph Search
  • 11
    Responsive Customer Support
  • 1
    Nice reporting
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    Cons of Mixpanel
    Cons of USERcycle
    • 2
      Messaging (notification, email) features are weak
    • 2
      Paid plans can get expensive
    • 1
      Limited dashboard capabilities
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      What is Mixpanel?

      Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

      What is USERcycle?

      We automatically generate and keep updated only the most informative and helpful visualizations, giving you the information you need to improve your user retention.

      Need advice about which tool to choose?Ask the StackShare community!

      What companies use Mixpanel?
      What companies use USERcycle?
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        What tools integrate with Mixpanel?
        What tools integrate with USERcycle?

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        Blog Posts

        Jul 2 2019 at 9:34PM

        Segment

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        What are some alternatives to Mixpanel and USERcycle?
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