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Amplitude vs Optimizely: What are the differences?
Developers describe Amplitude as "User analytics to fuel explosive user growth". Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours. On the other hand, Optimizely is detailed as "Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization". Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
Amplitude can be classified as a tool in the "Mobile Analytics" category, while Optimizely is grouped under "A/B Testing Analytics".
Some of the features offered by Amplitude are:
- Real-time user analytics, including funnels, retention, flexible user segmentation, and revenue analysis.
- Microscope: Explore the user behavior behind any data point. Compare the behavior of engaged vs. churned users.
- Growth Discovery Engine: Identify behaviors that are predictive of retention or conversion and drive explosive user growth.
On the other hand, Optimizely provides the following key features:
- Visual editor for client-side A/B testing
- Server-side SDKs for Full Stack experimentation
- Mobile app optimization
"Great for product managers" is the primary reason why developers consider Amplitude over the competitors, whereas "Easy to setup, edit variants, & see results" was stated as the key factor in picking Optimizely.
According to the StackShare community, Optimizely has a broader approval, being mentioned in 1653 company stacks & 88 developers stacks; compared to Amplitude, which is listed in 111 company stacks and 19 developer stacks.
Pros of Amplitude
- Great for product managers11
- Easy setup8
- Efficient analysis6
- Behavioral cohorts2
- Event streams for individual users2
- Chart edits get their own URLs2
- Free for up to 10M user actions per month2
- Fast1
- Great UI1
- Engagement Matrix is super helpful1
Pros of Optimizely
- Easy to setup, edit variants, & see results50
- Light weight20
- Best a/b testing solution16
- Integration with google analytics14
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Cons of Amplitude
- Super expensive once you're past the free plan4
Cons of Optimizely
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What is Amplitude?
What is Optimizely?
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