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Optimize

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Optimizely

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Optimize vs Optimizely: What are the differences?

Developers describe Optimize as "A/B testing and personalization platform". Whether it’s a custom-tailored message at checkout or a completely revamped homepage,it shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them. On the other hand, Optimizely is detailed as "Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization". Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

Optimize and Optimizely can be primarily classified as "A/B Testing Analytics" tools.

According to the StackShare community, Optimizely has a broader approval, being mentioned in 1653 company stacks & 88 developers stacks; compared to Optimize, which is listed in 13 company stacks and 4 developer stacks.

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Pros of Optimize
Pros of Optimizely
    Be the first to leave a pro
    • 50
      Easy to setup, edit variants, & see results
    • 20
      Light weight
    • 16
      Best a/b testing solution
    • 14
      Integration with google analytics

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    What is Optimize?

    Whether it’s a custom-tailored message at checkout or a completely revamped homepage,it shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them.

    What is Optimizely?

    Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

    Need advice about which tool to choose?Ask the StackShare community!

    What companies use Optimize?
    What companies use Optimizely?
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    What tools integrate with Optimize?
    What tools integrate with Optimizely?

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    What are some alternatives to Optimize and Optimizely?
    Visual Website Optimizer
    Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales
    Google Optimize
    It is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests.
    Adobe Target
    A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences.
    VWO
    Conversion Optimization Platform is an all-in-one data analytics, research, and testing suite to optimize your websites and applications to achieve the desired goal.
    AB Tasty
    It is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing. We serve as your digital lab.
    See all alternatives