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Mixpanel vs Piwik: What are the differences?
Developers describe Mixpanel as "Actions speak louder than page views". Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them. On the other hand, Piwik is detailed as "The ultimate open source alternative to Google Analytics". Piwik is a full featured PHP MySQL software program that you download and install on your own webserver. Piwik aims to be a Free software alternative to Google Analytics, and is already used on more than 1,000,000 websites. Privacy is built-in!.
Mixpanel and Piwik are primarily classified as "Funnel Analysis Analytics" and "General Analytics" tools respectively.
Some of the features offered by Mixpanel are:
- Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
- Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
- Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.
On the other hand, Piwik provides the following key features:
- Real time data updates
- Customizable Dashboard
- All Websites Dashboard
"Great visualization ui" is the primary reason why developers consider Mixpanel over the competitors, whereas "It's good to have an alternative to google analytics" was stated as the key factor in picking Piwik.
Piwik is an open source tool with 11.7K GitHub stars and 1.81K GitHub forks. Here's a link to Piwik's open source repository on GitHub.
According to the StackShare community, Mixpanel has a broader approval, being mentioned in 1841 company stacks & 196 developers stacks; compared to Piwik, which is listed in 816 company stacks and 103 developer stacks.
Pros of Mixpanel
- Great visualization ui144
- Easy integration108
- Great funnel funcionality78
- Free58
- A wide range of tools22
- Powerful Graph Search15
- Responsive Customer Support11
- Nice reporting2
Pros of Piwik
- It's good to have an alternative to google analytics35
- Self-hosted27
- Easy setup10
- Not blocked by Brave2
- Great customs0
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Cons of Mixpanel
- Messaging (notification, email) features are weak2
- Paid plans can get expensive2
- Limited dashboard capabilities1
Cons of Piwik
- Hard to export data2
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What is Mixpanel?
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