Hootsuite vs Sprout Social: What are the differences?

What is Hootsuite? A social media management platform. It manages all your social media in one place. From finding prospects to serving customers, it helps you do more with your social media. The system's user interface takes the form of a dashboard, and supports social network integrations.

What is Sprout Social? *A social media management and optimization platform *. It is a social media management tool created to help businesses grow their social media presence. You can understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

Hootsuite and Sprout Social can be primarily classified as "Social Media" tools.