Datadog is, at its core, a developer and sys admin facing company and we care deeply about how we interact and engage with our community of engineers. We’re focused on finding marketing channels that target a highly technical audience and provide a place where Datadog’s capabilities can be presented with the detail that engineers look for. When we first heard about StackShare, we were intrigued because it was different from the other similar sites we had seen. They were, and still are, laser-focused on helping developers find the right tools. So, we decided to experiment with a paid campaign and the results have been great. Our StackShare campaign produced a 6.6% conversion rate last month, which makes it one of our most efficient channels for our paid acquisition efforts. After hearing about some of the features they have planned, I think they have the potential to drive significantly more highly qualified leads at a very cost effective cost per acquisition.
- Alex Rosemblat, Director of Marketing