Needs advice
We are currently on Cloudinary but are looking at alternatives. We've recently enhanced our e-store with upgrades on functionality in order to stay competitive in the e-comm space.
The current key focus is to increase sales volume by driving more traffic and sales conversions on our e-store, But the skyrocketing cost of the Cloudinary monthly subscription is holding us back. We needed to take the moment to review the scalability of our current setup.
We are even currently afraid to work on advertising campaigns online because we are afraid of that:
- The e-store takes too long to load
- Skyrocketing costs on Cloudinary when more visitors are on our pages.
Summary Overview (on what we want to achieve):
- Keep the cost sustainable
- Scalability - manage and control costs
- Specifications that cannot be compromised - high res images, acceptable time to load, etc.
What is the baseline and how can we measure them accurately? (A new user in incognito and not fetching from local browser caches, etc)
Findings:
- Assets: 2500 images on average per month
- Image Size: 2500x3500 (orginal) which is compressed into 900x1260
- Bandwidth: May-Oct traffic numbers (100k Total). 20k per month
- Location: 80% of the traffic is local traffic
- Does the internal traffic impact on the CDN usage? Our internal team has been accessing and updating the live site a lot.
- Measurements - scientific way to measure the differences between the solutions offered TTFB, FCP measurement
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