Datacratic

RTB Optimizer RTB Optimizer is a real-time bid management system that computes a unique probability score for each impression, then uses that score to calculate an optimal bid price based on campaign goals. It can be integrated with any front-end RTB stack and is powered by Datacratic’s Real-Time Machine Learning Platform. Behavior Prediction API Datacratic's Behavior Prediction API is a powerful plugin to the Datacratic Machine Learning Database (MLDB) that uses machine learning algorithms to continuously learn and adapt to changing behaviors in real-time to make real-time predictions based on up to the second conditions. It enables organizations to: Evaluate trillions of data points in real-time to score and predict high probability outcomes Make machine and data-driven predictions in real-time that drive business processes Extend data segments based on characteristics of a given behavior profile (lookalike modeling)