It is trust-minimized solution for digital advertising that reduces ad fraud, improves ad budgets and protects user privacy. It is built on the Ethereum blockchain to connect publishers and advertisers without intermediaries on a decentralized ad exchange.
AdEx is a tool in the Marketing Automation category of a tech stack.
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What are some alternatives to AdEx?
It is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience.
It is a digital marketing company that provides free audience demographics measurement and delivers real-time advertising.
An online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. It also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits.
It is targeted to users based on their location, demographic, and profile information. Many of these options are only available