What is Google Ads?
An online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. It also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits.
Google Ads is a tool in the Ad Retargeting category of a tech stack.
Who uses Google Ads?
Companies
144 companies reportedly use Google Ads in their tech stacks, including bigin, UiPath, and FinTech Consortium.
Developers
310 developers on StackShare have stated that they use Google Ads.
Google Ads Integrations
Firebase, Data Studio, Outbrain, Airbyte, and Geckoboard are some of the popular tools that integrate with Google Ads. Here's a list of all 32 tools that integrate with Google Ads.
Google Ads's Features
- Keyword Planner
- Google Ads Editor
Google Ads Alternatives & Comparisons
What are some alternatives to Google Ads?
Facebook Ads
It is targeted to users based on their location, demographic, and profile information. Many of these options are only available
Google AdMob
It makes earning revenue easy with in-app ads, actionable insights, and powerful, easy-to-use tools that grow your app business. Wherever you are, whatever your app can do, it can help you grow lasting revenue.
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
WordPress
The core software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine. Over 60 million people have chosen WordPress to power the place on the web they call “home” — we’d love you to join the family.
Google AdSense
It is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience.
