What is Google Analytics?
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Google Analytics is a tool in the General Analytics category of a tech stack.
Who uses Google Analytics?
Companies
69752 companies reportedly use Google Analytics in their tech stacks, including Uber, Airbnb, and Google.
Developers
57558 developers on StackShare have stated that they use Google Analytics.
Google Analytics Integrations
CloudFlare, Google Tag Manager, Gatsby, Optimizely, and Segment are some of the popular tools that integrate with Google Analytics. Here's a list of all 185 tools that integrate with Google Analytics.
Pros of Google Analytics
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Decisions about Google Analytics
Here are some stack decisions, common use cases and reviews by companies and developers who chose Google Analytics in their tech stack.
florence_ads
I'm looking to switch from Google Analytics to other more privacy compliant analytics tools. My ideal tool would have the basics (visits, pageviews, duration, rebound rate, source/medium) and more: breakdown by page, conversion goals, campaigns set-up... But I'm a bit confused by the different choices, and I would greatly appreciate any feedback ;)
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Google Analytics's Features
- Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
- Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
- Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.
- Mobile Analytics- Google Analytics helps you measure the impact of mobile on your business. Additionally, if you build mobile apps Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app.
- Conversion Analytics- Find out how many customers you're attracting, how much you're selling and how users are engaging with your site with Google Analytics' range of analysis features.
- Advertising Analytics- Make the most of your advertising by learning how well your social, mobile, search and display ads are working. Link your website activity to your marketing campaigns to get the complete picture and improve your advertising performance.
Google Analytics Alternatives & Comparisons
What are some alternatives to Google Analytics?
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Piwik
Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Amplitude
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Heap
Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
