Mixpanel logo


Powerful, self-serve product analytics to help you convert, engage, and retain more users
+ 1

What is Mixpanel?

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Mixpanel is a tool in the Mobile Analytics category of a tech stack.

Who uses Mixpanel?

3196 companies reportedly use Mixpanel in their tech stacks, including Uber, Airbnb, and LaunchDarkly.

3820 developers on StackShare have stated that they use Mixpanel.

Mixpanel Integrations

Slack, Mailchimp, Zendesk, Intercom, and Optimizely are some of the popular tools that integrate with Mixpanel. Here's a list of all 76 tools that integrate with Mixpanel.
Pros of Mixpanel
Great visualization ui
Easy integration
Great funnel funcionality
A wide range of tools
Powerful Graph Search
Responsive Customer Support
Nice reporting
Decisions about Mixpanel

Here are some stack decisions, common use cases and reviews by companies and developers who chose Mixpanel in their tech stack.

Needs advice

Hello, We are a medical technology company looking to integrate an in-app analytics tool. We've evaluated Mixpanel, Pendo, and Heap and are most impressed that Heap will solve our issues. We'd like to be able to determine not only clicks (con of Pendo) but also swipes and other user gestures within our app. Not sold on all three of these, can also look at other tools. We use Cordova, so hoping to find something compatible with that. Any advice?


See more
Yasmine de Aranda
Chief Growth Officer at Huddol · | 7 upvotes · 370.7K views
Needs advice
Urban AirshipUrban Airship

Hi there, we are a seed-stage startup in the personal development space. I am looking at building the marketing stack tool to have an accurate view of the user experience from acquisition through to adoption and retention for our upcoming React Native Mobile app. We qualify for the startup program of Segment and Mixpanel, which seems like a good option to get rolling and scale for free to learn how our current 60K free members will interact in the new subscription-based platform. I was considering AppsFlyer for attribution, and I am now looking at an affordable yet scalable Mobile Marketing tool vs. building in-house. Braze looks great, so does Leanplum, but the price points are 30K to start, which we can't do. I looked at OneSignal, but it doesn't have user flow visualization. I am now looking into Urban Airship and Iterable. Any advice would be much appreciated!

See more
Lucas Litton
Founder & CEO at Macombey · | 1 upvote · 17.7K views

We use Mixpanel to analyze our web and mobile apps, enabling us to retain users and build better software by understanding our user's feedback and building off of that data to make it a better experience. Mixpanel is used on all projects.

See more
Needs advice


I am in the process of building a mobile application and releasing it to the AppStore. Currently, we're in a TestFlight Beta with ~ 1500 users with a front-end only native iOS app. Before releasing it to production, we would like to add the following functionalities:

  1. User email authentication

  2. Being able to store and synchronise individual user's data ( generated while interacting with the app each day -> "user session" ) between various devices

  3. Having user session data ( anonymized ) available for an admin via a visual interface for querying, generating insights

  4. Simple crud interface for remote configs

  5. a/b testing

  6. GDPR requirements ( e.g. workflows for removing or exporting user data, ideally a way to keep the anonymized data too )

  7. Integration with 3rd party services like Mailchimp or Mixpanel ( which we already use, data is sent directly from the app )

Would appreciate any help with finding the right solution for this case given:

  1. Costs (we don't expect large media files storage)

  2. Flexibility to add new features related to the backend in the future

  3. Infra setup and maintenance

What I've been thinking so far was one of: 1. BaaS AWS/Firebase 2. Custom backend with PostgreSQL 3. PaaS of a Realm type (mobile app already uses Realm for local persistence)


See more

Blog Posts

Jul 2 2019 at 9:34PM


Google AnalyticsAmazon S3New Relic+25

Mixpanel's Features

  • Interactive reports to answer more product questions
  • Team dashboards & alerts for better visibility into how the things you ship move the numbers that matter
  • Limitless segmentation to analyze why metrics change
  • Group analytics to calculate metrics at the account or company level
  • Scalable infrastructure
  • 50+ Data integrations to connect your stack
  • Data governance to keep data clean and usable
  • Security & privacy compliance to keep customer data safe

Mixpanel Alternatives & Comparisons

What are some alternatives to Mixpanel?
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
Optimize Your Business and Get More Customers. Identify, understand, and improve the metrics that drive your online business.
Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.
See all alternatives

Mixpanel's Followers
3661 developers follow Mixpanel to keep up with related blogs and decisions.