What is Mixpanel?

Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
Mixpanel is a tool in the Funnel Analysis Analytics category of a tech stack.

Who uses Mixpanel?

Companies
1835 companies use Mixpanel in their tech stacks, including Stripe, Twitch, and thoughtbot.

Developers
191 developers use Mixpanel.

Mixpanel Integrations

Optimizely, Segment, LogRocket, FullStory, and Drift are some of the popular tools that integrate with Mixpanel. Here's a list of all 30 tools that integrate with Mixpanel.

Why developers like Mixpanel?

Here’s a list of reasons why companies and developers use Mixpanel
Mixpanel Reviews

Here are some stack decisions, common use cases and reviews by companies and developers who chose Mixpanel in their tech stack.

Sumit Seth
Sumit Seth
CTO at Stackshare · | 2 upvotes · 3.9K views
atStackShare
FullStory
Mixpanel
Hotjar
Crazy Egg
#StackDecisionsLaunch
#UX

I've always been passionate about knowing more about how #UX the products that I'm building and have used a bunch of session replay tools in the past, tools like Crazy Egg Hotjar Mixpanel but i am developing affinity for FullStory. I find searching for events to be effective and fast. i live the ability to see when users are frustrated and also skip inactivity, it's pretty intuitive.

I also feel that the creating funnels could be improved (like Mixpanel ) and also give recommendations about using your data tier more efficiently.

#StackDecisionsLaunch

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Matthias Posch
Matthias Posch
Making YouTube work for business. · | 2 upvotes · 2.2K views
atTubics
Mixpanel
Segment

We needed something to send our user events to. With Segment it's super easy to get started and now we can change to whatever data destination we want. Currently Mixpanel, but now the product team can change that, without any source code change!

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Jason Curry
Jason Curry
CEO at Jason Curry · | 1 upvotes · 1.1K views
atFlutter Health Inc.
Mixpanel

Mixpanel API is integrated to the Flutter app to track the events in real time. It helps to analyze the user's behavior in the app and see if the application and its features are intuitively clear to the users. Mixpanel

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Lee Munroe
Lee Munroe
at Lee Munroe · | 1 upvotes · 1.1K views
Mixpanel

Using Mixpanel to track events tells me what language users are switching to, what the most popular themes are and how often users are starting video chats. It also gives me a tool to experiment quickly with "fake" buttons and see if users click them. This enables me to validate the need for new features before fully building them out. Mixpanel

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pfornieri
pfornieri
| 1 upvotes · 1.1K views
atCoolfront Technologies
Mixpanel

Used to gather metrics in Coolfront Mobile for "Charlie" (Flat rate search engine) search behaviors (e.g. How end users are searching and finding repairs). Results from data are then used to "train" search engine to become "smarter". Mixpanel

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Lucas Litton
Lucas Litton
Chief Executive Officer at Shuttlestack Studios, Inc. · | 1 upvotes · 652 views
atShuttlestack
Mixpanel
Segment

We use Segment because we were originally using Mixpanel for visitor analytics and found Segment while conducting research. We love how everything is going so far with Segment.

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Mixpanel's features

  • Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
  • Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
  • Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.
  • Bookmarks- When you build your query in Segmentation, use bookmarks to save it and access it later.
  • Segmentation offers a way to break down, average, or sum numeric data. Skip the pain of exporting to Excel.
  • Mixpanel funnels can be built on the fly by anyone on your team. You never have to pre-define your funnel ahead of time.You can build a funnel just by picking a few events that a user should do. We then build a report from all the historical data you've sent us and display it instantly.
  • Define your own custom segments - such as an A/B test or user type - and see how conversion rates differ.
  • Funnels on Mixpanel also let you track and trend your conversion rate over time.
  • See exactly how often users come back and engage with your application.
  • Drill down & look at retention for specific types of users.
  • We have official libraries for every major web programming language—including Python, PHP, Ruby, and ActionScript—and people have used them for years.
  • Android and iOS are fully supported. Our SDKs take care of all the heavy lifting, so you don't have to worry about connection issues, unexpected states, or bandwidth limitations. Just plug it in.
  • Real-time- Mixpanel is to-the-second real-time, from data collection to the actual analysis.

Mixpanel Alternatives & Comparisons

What are some alternatives to Mixpanel?
Amplitude
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Heap
Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
KISSmetrics
Optimize Your Business and Get More Customers. Identify, understand, and improve the metrics that drive your online business.
Localytics
Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.
See all alternatives

Mixpanel's Stats

- No public GitHub repository available -