Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization
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Why people like Optimizely
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Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

Optimizely's Features
  • Visual editor for client-side A/B testing
  • Server-side SDKs for Full Stack experimentation
  • Mobile app optimization
  • Feature flags and controlled rollouts
  • Multivariate testing
  • Powerful Reporting and Results
  • Personalization campaigns
  • Behavioral Targeting
  • Advanced Statistical Modeling
  • Automated traffic allocation
  • Raw data export
  • Analytics integrations

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