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Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization

What is Optimizely?

Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
Optimizely is a tool in the A/B Testing Analytics category of a tech stack.

Who uses Optimizely?

3241 companies reportedly use Optimizely in their tech stacks, including Uber, Spotify, and Udemy.

687 developers on StackShare have stated that they use Optimizely.

Optimizely Integrations

Google Analytics, WordPress, Jira, New Relic, and Mixpanel are some of the popular tools that integrate with Optimizely. Here's a list of all 34 tools that integrate with Optimizely.
Pros of Optimizely
Easy to setup, edit variants, & see results
Light weight
Best a/b testing solution
Integration with google analytics
Decisions about Optimizely

Here are some stack decisions, common use cases and reviews by companies and developers who chose Optimizely in their tech stack.

Hey all, I'm managing the implementation of a customer data platform and headless CMS for a digital consumer content publisher. We're weighing up the pros and cons of implementing an OTB activation platform like Optimizely Recommendations or Dynamic Yield vs developing a bespoke solution for personalising content recommendations. Use Case is CDP will house customers and personas, and headless CMS will contain the individual content assets. The intermediary solution will activate data between the two for personalisation of news content feeds. I saw GCP has some potentially applicable personalisation solutions such as recommendations AI, which seem to be targeted at retail, but would probably be relevant to this use case for all intents and purposes. The CDP is Segment and the CMS is Contentstack. Has anyone implemented an activation platform or personalisation solution under similar circumstances? Any advice or direction would be appreciated! Thank you

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Optimizely's Features

  • Visual editor for client-side A/B testing
  • Server-side SDKs for Full Stack experimentation
  • Mobile app optimization
  • Feature flags and controlled rollouts
  • Multivariate testing
  • Powerful Reporting and Results
  • Personalization campaigns
  • Behavioral Targeting
  • Advanced Statistical Modeling
  • Automated traffic allocation
  • Raw data export
  • Analytics integrations

Optimizely Alternatives & Comparisons

What are some alternatives to Optimizely?
Adobe Target
A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences.
Visual Website Optimizer
Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales
See how visitors are really using your website, collect user feedback and turn more visitors into customers.
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Serving over 200 billion feature flags daily to help software teams build better software, faster. LaunchDarkly helps eliminate risk for developers and operations teams from the software development cycle.
See all alternatives

Optimizely's Followers
870 developers follow Optimizely to keep up with related blogs and decisions.