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See how visitors are really using your website, collect user feedback and turn more visitors into customers.
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What is Hotjar?

See how visitors are really using your website, collect user feedback and turn more visitors into customers.
Hotjar is a tool in the Heatmap Analytics category of a tech stack.

Who uses Hotjar?

1027 companies reportedly use Hotjar in their tech stacks, including Segment, Zé Delivery, and Paralect.

154 developers on StackShare have stated that they use Hotjar.

Hotjar Integrations

HubSpot, Optimizely, Quantcast, Smartlook, and Imply are some of the popular tools that integrate with Hotjar. Here's a list of all 10 tools that integrate with Hotjar.
Public Decisions about Hotjar

Here are some stack decisions, common use cases and reviews by companies and developers who chose Hotjar in their tech stack.

Jason Barry
Jason Barry
Cofounder at FeaturePeek · | 7 upvotes · 145.3K views

Segment has made it a no-brainer to integrate with third-party scripts and services, and has saved us from doing pointless redeploys just to change the It gives you the granularity to toggle services on different environments without having to make any code changes.

It's also a great platform for discovering SaaS products that you could add to your own – just by browsing their catalog, I've discovered tools we now currently use to augment our main product. Here are a few:

  • Heap: We use Heap for our product analytics. Heap's philosophy is to gather events from multiple sources, and then organize and graph segments to form your own business insights. They have a few starter graphs like DAU and retention to help you get started.
  • Hotjar: If a picture's worth a thousand words, than a video is worth 1000 * 30fps = 30k words per second. Hotjar gives us videos of user sessions so we can pinpoint problems that aren't necessarily JS exceptions – say, logical errors in a UX flow – that we'd otherwise miss.
  • Bugsnag: Bugsnag has been a big help in catching run-time errors that our users encounter. Their Slack integration pings us when something goes wrong (which we can control if we want to notified on all bugs or just new bugs), and their source map uploader means that we don't have to debug minified code.
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Priit Kaasik
Priit Kaasik
Engineering Lead at Katana MRP · | 7 upvotes · 37.6K views

Sometimes #ad-blocking addons can cause a real headache when working with JavaScript apps. Onboarding assistants (Appcues + elevio ), chat (Intercom) and product usage insight (Hotjar) have all landed on their blacklists. I guess there is a perfectly good reason for this that I just don't know.

In order to fix this, we had to set up our own content delivery service. We chose Amazon CloudFront and Amazon S3 to do the job because it has a good synergy with Heroku PaaS we are already using.

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Tim Nolet
Tim Nolet
Founder, Engineer & Dishwasher at Checkly · | 6 upvotes · 25.8K views

Hotjar GitHub MailChimp Drift

When I started Checkly, I had no clear strategy on collection, managing and acting on customer feedback.

Over the last year, going from private beta to the first couple dozen customers I found my way in the jungle of customer feedback tooling and found something that worked for me and my company.

The linked post is a bit less technical than normally. The post goes into:

  • Using Hotjar and how it sorta worked for me.
  • Using Drift and why I was totally wrong about chat widget.
  • Using GitHub as a public roadmap.
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Shared insights
Crazy EggCrazy EggHotjarHotjar

We needed to look more into how user interact with certain pages (scroll, click, move the mouse around) so we had to decide between Crazy Egg and Hotjar . I've used both solution in the past so I was familiar with the features for each, but each one has a unique set of data sets and so it will fit diffrently for each case. At #stackshare we've decided to go with Crazy Egg mainly because of the click maps as we can see where people are clicking on certain elements, buttons and clicks and we can spot bottle necks. A very good feature that Hotjar is missing is also the source of the traffic for the clicks. As there are large diffrences between diurect, organic, social and referral traffic as far as user behaivor.

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Sumit Seth
Sumit Seth
CTO at Stackshare · | 3 upvotes · 76K views

I've always been passionate about knowing more about how #UX the products that I'm building and have used a bunch of session replay tools in the past, tools like Crazy Egg Hotjar Mixpanel but i am developing affinity for FullStory. I find searching for events to be effective and fast. i live the ability to see when users are frustrated and also skip inactivity, it's pretty intuitive.

I also feel that the creating funnels could be improved (like Mixpanel ) and also give recommendations about using your data tier more efficiently.


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To watch how users are interacting with the site in order to fix any issues they may be encountering (such as wrong size of image, broken links, not enough content on a page, etc.) Hotjar

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Hotjar Alternatives & Comparisons

What are some alternatives to Hotjar?
Our tiny script unlocks pixel-perfect session playback, automatic insights, funnel analytics, and robust search and segmentation – empowering everyone in your organization to help build the best online experience for your customers.
Crazy Egg
Crazy Egg gives you the competitive advantage to improve your website in a heartbeat without the high costs.
Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up.
Mouseflow records videos of your site visitors and generates heatmaps highlighting areas users are clicking, scrolling and ignoring. Immerse yourself in their behavior to maximize conversions and customer satisfaction.
See all alternatives

Hotjar's Followers
148 developers follow Hotjar to keep up with related blogs and decisions.
Flint Barrow
hafsa buji
Viraj Nikam
David Katic
Isaac  Hanono
Avadhut Sawant
Pablo Nebreda
Herby Olschewski
Dogtor Technologies
Andres Vidal