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Crazy Egg vs Hotjar: What are the differences?
### Key Differences Between Crazy Egg and Hotjar
Crazy Egg and Hotjar are both popular tools for website analytics and optimization, but they have key differences that set them apart.
1. **Heatmapping Features**: Crazy Egg offers click and scroll heatmaps to visualize user behavior on a website, while Hotjar provides click, move, and scroll heatmaps for a more detailed analysis of user interactions.
2. **User Session Recordings**: Hotjar allows users to record and replay visitor sessions on a website, while Crazy Egg does not offer this feature, focusing more on the visualization of data rather than individual user sessions.
3. **Feedback Tools**: Hotjar includes tools for collecting on-site feedback through surveys and polls, giving users insights into user opinion and sentiment, which is not a feature available on Crazy Egg.
4. **Conversion Funnels**: Hotjar provides conversion funnel analysis that tracks user interactions through a predetermined path on a website to identify drop-off points, while Crazy Egg does not offer this specific feature.
5. **Form Analysis**: Crazy Egg offers form analysis tools to track how users interact with forms on a website, helping businesses improve conversion rates, while Hotjar does not have a dedicated form analysis feature.
6. **Price**: Crazy Egg and Hotjar have different pricing structures, with Crazy Egg having a per-website subscription model and Hotjar offering plans based on website traffic, making Hotjar more accessible for smaller businesses with lower traffic volumes.
In Summary, Crazy Egg and Hotjar differ in terms of heatmap features, user session recordings, feedback tools, conversion funnels, form analysis, and pricing models.
Go with Hotjar or Clicktale, they're the best in the business. You've got to keep in mind that heatmaps will always be a sample of a population. Unless you're paying a massive premium they aren't tracking literally every click on a page.
Heatmaps are pretty useless on their own, but paired with digital analytics, user research, etc they can provide some serious value.
For example, let's say you've got a massive visitor drop-off on your shipping details page and you're trying to figure out why. Heatmaps are a great way to contextualize the problem. You'd be able to see A.) Which form fields are being clicked least often B.) where people stop scrolling on a page (if your program has scroll tracking) C.) If users are clicking off the page to go do other things.
You can do a lot with that information like:
Run an AB Test that reduces the amount of form fields to the screen depth most visitors reach
Remove the form fields that are filled in the least (removing major barriers)
Check your analytics to figure out how often visitors who click certain links from the shipping page go on to buy. If you find a particular link leads to less conversions on average, test removing it from the page completely.
These are just a few example of heat maps. I like integrating them with my AB Testing program and looking at the different ways users interact with content depending on changes in page layouts. You can gain some real insight here.
For instance, let's say I wanted to test whether a navigation with 10 options would convert more users than one with 5. So I run a test and the 5 options wins. Great. But what if it turns out that even though it lost, a very large number of people were clicking a certain part of the navigation in option 10 not included in option 5. Heatmaps would let me see that. Then I could run another test where I included the highly clicked menu button and one where I exclude it.
Good heatmapping programs also come with scroll tracking and use recording sessions as well. All very useful tools in analyzing how people interact with your website.
Pros of Crazy Egg
- Very easy to use12
- Great insight information9
- Neat visualizations2
Pros of Hotjar
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Cons of Crazy Egg
Cons of Hotjar
- Doesn't work with iframe4
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