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Meet FullStory, the app that captures all your customer experience data in one powerful, easy-to-use platform.
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What is FullStory?

Our tiny script unlocks pixel-perfect session playback, automatic insights, funnel analytics, and robust search and segmentation ‚Äď empowering everyone in your organization to help build the best online experience for your customers.
FullStory is a tool in the User Feedback as a Service category of a tech stack.

Who uses FullStory?

112 companies reportedly use FullStory in their tech stacks, including StackShare, TravelPerk, and Tech Stack @UMAI.

71 developers on StackShare have stated that they use FullStory.

FullStory Integrations

Google Analytics, Slack, Jira, Trello, and Zendesk are some of the popular tools that integrate with FullStory. Here's a list of all 19 tools that integrate with FullStory.
Public Decisions about FullStory

Here are some stack decisions, common use cases and reviews by companies and developers who chose FullStory in their tech stack.

Yonas Beshawred
Yonas Beshawred

One of the challenges we've had to deal with as our product surface area has grown, is identifying and reproducing bugs. We use Sentry for exception monitoring, however, it's usually difficult to try to reproduce bugs. I first heard about FullStory from our friends over at Flexport (check out the Stack Story and you'll hear them mention it: https://stackshare.io/posts/how-flexport-builds-software-to-move-over-1-billion-dollars-in-merchandise). FullStory let's you record user sessions, and play them back to help you identify bugs and UX issues. You're even able to view the console errors live as they happen during the sessions!

We were pretty blown away at how comprehensive the product was at first, and it seems to be getting better every time I use it. Only complaint is that it's super expensive once you're in the hundreds of thousands of sessions so we had to stop trying to record logged out sessions, we only use it for auth'd sessions. We also started out using it via Segment but once we needed to watch out for the number of sessions we were recording we realized that it was impossible to restrict FullStory recordings on a per-page basis without ripping it out of Segment, so we ended up just using their JS snippet and putting that in the Rails views that we wanted to monitor closely.

The ability to share specific portions of sessions, speed them up, skip inactivity, and all sorts of other little features all add up to a really solid product that helps both our PMs and engineers improve our own product much quicker. I officially requested a Sentry + FullStory integration a while back https://twitter.com/yonasbe/status/871987738777616384, still waiting on this! #UserFeedbackAsAService #reproducing-bugs #sessionrecording #bug-squashing

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Roman Eaton
Roman Eaton
Product Manager at Carrrot · | 9 upvotes · 50.4K views

We chose Webflow to build up websites faster and to make possible for particular employees to fix some misspellings or add an easy element to the page on their own - it is like Adobe Photoshop. To work with the incoming traffic we use our own product, that I can't pin here. It helps to make nurture visitors from the first session into the signing up and further activation into the product. In addition to @Carrrot we use Google Analytics to traffic source awareness, to monitor customers inside the product FullStory helps is a lot with its fury clicking and abandoned links. Activation and retention are done by our own product through the pop-ups, live chat, and emails that all based on customer behavior.

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Johnny Bell
Johnny Bell

For any project that anyone creates these days (myself included) you want to see how many visitors your site gets, where they come from, what they clicked etc. The easiest and cheapest way to do this is obviously Google Analytics I think that 99% of websites out there have Google Analytics embedded into their code.

I am no different, I wanted to see how the users were getting to my site, what they clicked, how long they were on there for etc. etc. So I added Google Analytics to my site too... Which was really cool and free, but the longer I used Google Analytics I felt that I wanted more insight. Like what if I could actually see how users interacted with my site.

I came across FullStory and this is exactly what I wanted, it will record all your user sessions and you get to replay them in full. So you can see exactly how a user uses your site, what they click, and see if your site might benefit from some A/B tests or changes. - I am on the free plan, so it doesn't need to cost you a fortune.

Both Google Analytics and FullStory allow you to login with your G Suite account which helps you keep your accounts all linked.

With FullStory and Google Analytics I feel that I have the perfect insight into how the users are using my site, and all the analytics around how they get there. Its a perfect combo

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Sumit Seth
Sumit Seth

I've always been passionate about knowing more about how #UX the products that I'm building and have used a bunch of session replay tools in the past, tools like Crazy Egg Hotjar Mixpanel but i am developing affinity for FullStory. I find searching for events to be effective and fast. i live the ability to see when users are frustrated and also skip inactivity, it's pretty intuitive.

I also feel that the creating funnels could be improved (like Mixpanel ) and also give recommendations about using your data tier more efficiently.


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Iakov Markov
Iakov Markov
Cloud Solutions Product Owner at Ataccama · | 1 upvotes · 12.7K views
Shared insights

Our UX designers swear by this tool, that gives us valuable information on how our users interact with the app. Thanks to FullStory, we've implemented A/B testing that helps us to fine-tune and polish our interfaces to perfection. FullStory

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FullStory's Features

  • Session Playback
  • Cobrowsing
  • Event search
  • User search
  • Customer Segmentation
  • Funnel analytics
  • Team collaboration
  • Session Annotation and Note Sharing
  • Analytics
  • Rage Clicks, Error Clicks and Dead Clicks
  • Integrations.

FullStory Alternatives & Comparisons

What are some alternatives to FullStory?
See how visitors are really using your website, collect user feedback and turn more visitors into customers.
LogRocket helps product teams build better experiences for their users. By recording videos of user sessions along with logs and network data, LogRocket surfaces UX problems and reveals the root cause of every bug.
ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up.
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
See all alternatives

FullStory's Followers
162 developers follow FullStory to keep up with related blogs and decisions.
Rachmad Setiawan
Eduardo Roxius
Sam Gosling
Adithya Venkatesan
Aaron Vargas
Alex Gallant
John Rostkowski
Bill Hsiao