Why developers like Google Tag Manager

What is Google Tag Manager?

Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.

Google Tag Manager is a tool in the Analytics Integrator category of a tech stack.

Who uses Google Tag Manager?

Companies

54189 companies reportedly use Google Tag Manager in their tech stacks, including Slack, Snapchat, and Z-shadow.info.

Slack

Snapchat

Z-shadow.info

Hdbest.net

YouTube

Duolingo

Alibaba Travels

Esummarizer.com

ROBLOX

Developers

9195 developers on StackShare have stated that they use Google Tag Manager.

Womply

Doktorsitesi

James Bowman's Blog

eNPi Techs

Tech stack

Ioannis Kourouklides

ZALAB

My Everyday Stack

My Stack

Google Tag Manager Integrations

Google Analytics, Marketo, FullStory, Smartlook, and STUDIO are some of the popular tools that integrate with Google Tag Manager. Here's a list of all 31 tools that integrate with Google Tag Manager.

Google Analytics

Marketo

FullStory

Smartlook

STUDIO

Rudderstack

Readymag

FastSpring

Demandbase

Decisions about Google Tag Manager

Here are some stack decisions, common use cases and reviews by companies and developers who chose Google Tag Manager in their tech stack.

Iva Obrovac

Product Marketing Manager at Martian & Machine · Jan 20, 2021 | 8 upvotes · 86.3K views

Needs advice

Facebook Pixel

Google Tag Manager

and

Segment

Hi,

This is a question for best practice regarding Segment and Google Tag Manager. I would love to use Segment and GTM together when we need to implement a lot of additional tools, such as Amplitude, Appsfyler, or any other engagement tool since we can send event data without additional SDK implementation, etc.

So, my question is, if you use Segment and Google Tag Manager, how did you define what you will push through Segment and what will you push through Google Tag Manager? For example, when implementing a Facebook Pixel or any other 3rd party marketing tag?

From my point of view, implementing marketing pixels should stay in GTM because of the tag/trigger control.

If you are using Segment and GTM together, I would love to learn more about your best practice.

Thanks!

See all decisions

Google Tag Manager Alternatives & Comparisons

What are some alternatives to Google Tag Manager?

Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Mixpanel

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Facebook Pixel

A code that you place on your website. It collects data that helps you track conversions from Facebook ads

Segment

Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

Ensighten

Ensighten is a comprehensive website security company, offering next generation compliance, enforcement and client-side protection against data loss, ad injection and intrusion.

See all alternatives

Related Comparisons