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Quickly and easily update tags and code snippets on your website or mobile app
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What is Google Tag Manager?

Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Google Tag Manager is a tool in the Analytics Integrator category of a tech stack.

Who uses Google Tag Manager?

Companies
32214 companies reportedly use Google Tag Manager in their tech stacks, including Slack, Snapchat, and Startaê.

Developers
201 developers on StackShare have stated that they use Google Tag Manager.

Google Tag Manager Integrations

Why developers like Google Tag Manager?

Here’s a list of reasons why companies and developers use Google Tag Manager
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Google Tag Manager Reviews

Here are some stack decisions, common use cases and reviews by companies and developers who chose Google Tag Manager in their tech stack.

Iakov Markov
Iakov Markov
Cloud Solutions Product Owner at Ataccama · | 1 upvotes · 559 views
atAtaccamaAtaccama
Google Tag Manager

GTM is used to monitor marketing campaign effectiveness and measure other marketing-related data. Google Tag Manager

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Payment SaaS
Payment SaaS
Payment SaaS at Payment SaaS · | 1 upvotes · 558 views
atPayment SaaSPayment SaaS
Google Tag Manager

Software platforms using payment saas tech-driven gateway are free to explore every solution in our REST API arsenal. From seamless integration to hands-on marketing support, our team of developers and communication strategists is at your disposal. And integrating with your web application only takes 30 seconds. Gain full access to the payment gateway’s API and test it in sandbox mode to your heart’s content. Once you’re ready to go live, contact us to discuss more specific partnership opportunities, such as high-volume and referral concessions.​ Google Tag Manager

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Google Tag Manager Alternatives & Comparisons

What are some alternatives to Google Tag Manager?
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Mixpanel
Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
Facebook Pixel
A code that you place on your website. It collects data that helps you track conversions from Facebook ads
Segment
Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
Astronomer
Astronomer is a data engineering platform that collects, processes and unifies enterprise data so you can get straight to analytics, data science and insights. Astronomer Clickstream captures valuable user events and routes them straight to all your favorite tools or a data warehouse for analytics. All in real time.
See all alternatives

Google Tag Manager's Followers
156 developers follow Google Tag Manager to keep up with related blogs and decisions.
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