Google Tag Manager vs Mixpanel

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Google Tag Manager
Google Tag Manager

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Mixpanel
Mixpanel

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Google Tag Manager vs Mixpanel: What are the differences?

Developers describe Google Tag Manager as "Quickly and easily update tags and code snippets on your website or mobile app". Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want. On the other hand, Mixpanel is detailed as "Actions speak louder than page views". Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.

Google Tag Manager belongs to "Analytics Integrator" category of the tech stack, while Mixpanel can be primarily classified under "Funnel Analysis Analytics".

According to the StackShare community, Mixpanel has a broader approval, being mentioned in 1841 company stacks & 197 developers stacks; compared to Google Tag Manager, which is listed in 432 company stacks and 73 developer stacks.

- No public GitHub repository available -
- No public GitHub repository available -

What is Google Tag Manager?

Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.

What is Mixpanel?

Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
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Why do developers choose Google Tag Manager?
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      What are some alternatives to Google Tag Manager and Mixpanel?
      Google Analytics
      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
      Facebook Pixel
      A code that you place on your website. It collects data that helps you track conversions from Facebook ads
      Segment
      Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
      Ensighten
      The leading cybersecurity solution providing client-side protection against data loss, journey hijacking and intrusion while enhancing website performance. Assess and monitor privacy risk to protect against malicious JavaScript attacks.
      Astronomer
      Astronomer is a data engineering platform that collects, processes and unifies enterprise data so you can get straight to analytics, data science and insights. Astronomer Clickstream captures valuable user events and routes them straight to all your favorite tools or a data warehouse for analytics. All in real time.
      See all alternatives
      Decisions about Google Tag Manager and Mixpanel
      No stack decisions found
      Interest over time
      Reviews of Google Tag Manager and Mixpanel
      Review ofMixpanelMixpanel

      I am using Mixpanel in a Saas App, it's the most advanced analytics platform ever. I have used similar products in the past and Mixpanel beats every other product out there.

      The main feature I like is the funnels, which give some actionable insights regarding my product, I was able to make feature decisions based on this. I was even able to make critical decisions regarding the work flow.

      Also now with their People feature , I am able to automate email notification based on users activity.

      How developers use Google Tag Manager and Mixpanel
      Avatar of Payment SaaS
      Payment SaaS uses Google Tag ManagerGoogle Tag Manager

      Software platforms using payment saas tech-driven gateway are free to explore every solution in our REST API arsenal. From seamless integration to hands-on marketing support, our team of developers and communication strategists is at your disposal. And integrating with your web application only takes 30 seconds. Gain full access to the payment gateway’s API and test it in sandbox mode to your heart’s content. Once you’re ready to go live, contact us to discuss more specific partnership opportunities, such as high-volume and referral concessions.​ Payment SaaS

      Avatar of Lee Munroe
      Lee Munroe uses MixpanelMixpanel

      Using Mixpanel to track events tells me what language users are switching to, what the most popular themes are and how often users are starting video chats. It also gives me a tool to experiment quickly with "fake" buttons and see if users click them. This enables me to validate the need for new features before fully building them out.

      Avatar of Coolfront Technologies
      Coolfront Technologies uses MixpanelMixpanel

      Used to gather metrics in Coolfront Mobile for "Charlie" (Flat rate search engine) search behaviors (e.g. How end users are searching and finding repairs). Results from data are then used to "train" search engine to become "smarter".

      Avatar of Flutter Health Inc.
      Flutter Health Inc. uses MixpanelMixpanel

      Mixpanel API is integrated to the Flutter app to track the events in real time. It helps to analyze the user's behavior in the app and see if the application and its features are intuitively clear to the users.

      Avatar of Ataccama
      Ataccama uses Google Tag ManagerGoogle Tag Manager

      GTM is used to monitor marketing campaign effectiveness and measure other marketing-related data.

      Avatar of Coolfront Technologies
      Coolfront Technologies uses Google Tag ManagerGoogle Tag Manager

      To manage tracking code for our websites.

      Avatar of Lee Munroe
      Lee Munroe uses MixpanelMixpanel

      Track events and what users are doing.

      Avatar of Lyndon Wong
      Lyndon Wong uses MixpanelMixpanel

      Analytics and insights about users.

      Avatar of In Situ Training
      In Situ Training uses Google Tag ManagerGoogle Tag Manager

      Track user data

      How much does Google Tag Manager cost?
      How much does Mixpanel cost?
      Pricing unavailable