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Google Tag Manager vs Mixpanel: What are the differences?
Developers describe Google Tag Manager as "Quickly and easily update tags and code snippets on your website or mobile app". Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want. On the other hand, Mixpanel is detailed as "Actions speak louder than page views". Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
Google Tag Manager belongs to "Analytics Integrator" category of the tech stack, while Mixpanel can be primarily classified under "Funnel Analysis Analytics".
According to the StackShare community, Mixpanel has a broader approval, being mentioned in 1841 company stacks & 197 developers stacks; compared to Google Tag Manager, which is listed in 432 company stacks and 73 developer stacks.
Pros of Google Tag Manager
Pros of Mixpanel
- Great visualization ui144
- Easy integration108
- Great funnel funcionality77
- Free58
- A wide range of tools22
- Powerful Graph Search15
- Responsive Customer Support11
- Nice reporting2
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Cons of Google Tag Manager
Cons of Mixpanel
- Messaging (notification, email) features are weak2
- Paid plans can get expensive2
- Limited dashboard capabilities1
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What is Google Tag Manager?
What is Mixpanel?
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What companies use Google Tag Manager?
What companies use Mixpanel?
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What tools integrate with Google Tag Manager?
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