Google Tag Manager vs Mixpanel

Google Tag Manager

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Mixpanel

4.7K
1.5K
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Google Tag Manager vs Mixpanel: What are the differences?

Developers describe Google Tag Manager as "Quickly and easily update tags and code snippets on your website or mobile app". Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want. On the other hand, Mixpanel is detailed as "Actions speak louder than page views". Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.

Google Tag Manager belongs to "Analytics Integrator" category of the tech stack, while Mixpanel can be primarily classified under "Funnel Analysis Analytics".

According to the StackShare community, Mixpanel has a broader approval, being mentioned in 1841 company stacks & 197 developers stacks; compared to Google Tag Manager, which is listed in 432 company stacks and 73 developer stacks.

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    Cons of Google Tag Manager
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      What is Google Tag Manager?

      Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.

      What is Mixpanel?

      Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
      What companies use Google Tag Manager?
      What companies use Mixpanel?

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      What tools integrate with Google Tag Manager?
      What tools integrate with Mixpanel?

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      What are some alternatives to Google Tag Manager and Mixpanel?
      Google Analytics
      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
      Facebook Pixel
      A code that you place on your website. It collects data that helps you track conversions from Facebook ads
      Segment
      Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
      Ensighten
      Ensighten is a comprehensive website security company, offering next generation compliance, enforcement and client-side protection against data loss, ad injection and intrusion.
      Hotjar
      See how visitors are really using your website, collect user feedback and turn more visitors into customers.
      See all alternatives
      Interest over time
      How much does Google Tag Manager cost?
      How much does Mixpanel cost?
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