Alternatives to Google Tag Manager logo

Alternatives to Google Tag Manager

Google Analytics, Mixpanel, Facebook Pixel, Segment, and Ensighten are the most popular alternatives and competitors to Google Tag Manager.
57K
2.7K
+ 1
0

What is Google Tag Manager and what are its top alternatives?

Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Google Tag Manager is a tool in the Analytics Integrator category of a tech stack.

Top Alternatives to Google Tag Manager

  • Google Analytics

    Google Analytics

    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. ...

  • Mixpanel

    Mixpanel

    Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them. ...

  • Facebook Pixel

    Facebook Pixel

    A code that you place on your website. It collects data that helps you track conversions from Facebook ads ...

  • Segment

    Segment

    Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch. ...

  • Ensighten

    Ensighten

    Ensighten is a comprehensive website security company, offering next generation compliance, enforcement and client-side protection against data loss, ad injection and intrusion. ...

  • Hotjar

    Hotjar

    See how visitors are really using your website, collect user feedback and turn more visitors into customers. ...

  • Google Search Console

    Google Search Console

    It is a web service, provided free of charge for webmasters, which allows them to check indexing status and optimize visibility of their websites. Its tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in search results. ...

  • Astronomer

    Astronomer

    Astronomer is a data engineering platform that collects, processes and unifies enterprise data so you can get straight to analytics, data science and insights. Astronomer Clickstream captures valuable user events and routes them straight to all your favorite tools or a data warehouse for analytics. All in real time. ...

Google Tag Manager alternatives & related posts

related Google Analytics posts

Tassanai Singprom

This is my stack in Application & Data

JavaScript PHP HTML5 jQuery Redis Amazon EC2 Ubuntu Sass Vue.js Firebase Laravel Lumen Amazon RDS GraphQL MariaDB

My Utilities Tools

Google Analytics Postman Elasticsearch

My Devops Tools

Git GitHub GitLab npm Visual Studio Code Kibana Sentry BrowserStack

My Business Tools

Slack

See more
Yonas Beshawred

Adopting Amplitude was one of the best decisions we've made. We didn't try any of the alternatives- the free tier was really generous so it was easy to justify trying it out (via Segment). We've had Google Analytics since inception, but just for logged out traffic. We knew we'd need some sort of #FunnelAnalysisAnalytics solution, so it came down to just a few solutions.

We had heard good things about Amplitude from friends and even had a consultant/advisor who was an Amplitude pro from using it as his company, so he kinda convinced us to splurge on the Enterprise tier for the behavioral cohorts alone. Writing the queries they provide via a few clicks in their UI would take days/weeks to craft in SQL. The behavioral cohorts allow us to create a lot of useful retention charts.

Another really useful feature is kinda minor but kinda not. When you change a saved chart, a new URL gets generated and is visible in your browser (chartURL/edit) and that URL is immediately available to share with your team. It may sound inconsequential, but in practice, it makes it really easy to share and iterate on graphs. Only complaint is that you have to explicitly tag other team members as owners of whatever chart you're creating for them to be able to edit it and save it. I can see why this is the case, but more often than not, the people I'm sharing the chart with are the ones I want to edit it 🤷🏾‍♂️

The Engagement Matrix feature is also really helpful (once you filter out the noisy events). Charts and dashboards are also great and make it easy for us to focus on the important metrics. We've been using Amplitude in production for about 6 months now. There's a bunch of other features we don't use regularly like Pathfinder, etc that I personally don't fully understand yet but I'm sure we'll start using them eventually.

Again, haven't tried any of the alternatives like Heap, Mixpanel, or Kissmetrics so can't speak to those, but Amplitude works great for us.

#analytics analyticsstack

See more
Mixpanel logo

Mixpanel

4.8K
1.6K
432
Actions speak louder than page views
4.8K
1.6K
+ 1
432

related Mixpanel posts

Yasmine de Aranda
Chief Growth Officer at Huddol · | 6 upvotes · 15.9K views

Hi there, we are a seed-stage startup in the personal development space. I am looking at building the marketing stack tool to have an accurate view of the user experience from acquisition through to adoption and retention for our upcoming React Native Mobile app. We qualify for the startup program of Segment and Mixpanel, which seems like a good option to get rolling and scale for free to learn how our current 60K free members will interact in the new subscription-based platform. I was considering AppsFlyer for attribution, and I am now looking at an affordable yet scalable Mobile Marketing tool vs. building in-house. Braze looks great, so does Leanplum, but the price points are 30K to start, which we can't do. I looked at OneSignal, but it doesn't have user flow visualization. I am now looking into Urban Airship and Iterable. Any advice would be much appreciated!

See more
Max Musing
Founder & CEO at BaseDash · | 5 upvotes · 8.7K views

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

See more
Facebook Pixel logo

Facebook Pixel

140
85
0
A piece of code for your website that lets you measure, optimise and build audiences for your advertising...
140
85
+ 1
0
PROS OF FACEBOOK PIXEL
    No pros available
    CONS OF FACEBOOK PIXEL
      No cons available

      related Facebook Pixel posts

      related Segment posts

      Robert Zuber

      Our primary source of monitoring and alerting is Datadog. We’ve got prebuilt dashboards for every scenario and integration with PagerDuty to manage routing any alerts. We’ve definitely scaled past the point where managing dashboards is easy, but we haven’t had time to invest in using features like Anomaly Detection. We’ve started using Honeycomb for some targeted debugging of complex production issues and we are liking what we’ve seen. We capture any unhandled exceptions with Rollbar and, if we realize one will keep happening, we quickly convert the metrics to point back to Datadog, to keep Rollbar as clean as possible.

      We use Segment to consolidate all of our trackers, the most important of which goes to Amplitude to analyze user patterns. However, if we need a more consolidated view, we push all of our data to our own data warehouse running PostgreSQL; this is available for analytics and dashboard creation through Looker.

      See more
      Yasmine de Aranda
      Chief Growth Officer at Huddol · | 6 upvotes · 15.9K views

      Hi there, we are a seed-stage startup in the personal development space. I am looking at building the marketing stack tool to have an accurate view of the user experience from acquisition through to adoption and retention for our upcoming React Native Mobile app. We qualify for the startup program of Segment and Mixpanel, which seems like a good option to get rolling and scale for free to learn how our current 60K free members will interact in the new subscription-based platform. I was considering AppsFlyer for attribution, and I am now looking at an affordable yet scalable Mobile Marketing tool vs. building in-house. Braze looks great, so does Leanplum, but the price points are 30K to start, which we can't do. I looked at OneSignal, but it doesn't have user flow visualization. I am now looking into Urban Airship and Iterable. Any advice would be much appreciated!

      See more
      Ensighten logo

      Ensighten

      394
      6
      0
      Website Security & Privacy Compliance
      394
      6
      + 1
      0
      PROS OF ENSIGHTEN
        No pros available
        CONS OF ENSIGHTEN
          No cons available

          related Ensighten posts

          Hotjar logo

          Hotjar

          1.2K
          173
          0
          See how visitors are really using your website, collect user feedback and turn more visitors into customers.
          1.2K
          173
          + 1
          0
          PROS OF HOTJAR
            No pros available

            related Hotjar posts

            Jason Barry
            Cofounder at FeaturePeek · | 7 upvotes · 150.3K views

            Segment has made it a no-brainer to integrate with third-party scripts and services, and has saved us from doing pointless redeploys just to change the It gives you the granularity to toggle services on different environments without having to make any code changes.

            It's also a great platform for discovering SaaS products that you could add to your own – just by browsing their catalog, I've discovered tools we now currently use to augment our main product. Here are a few:

            • Heap: We use Heap for our product analytics. Heap's philosophy is to gather events from multiple sources, and then organize and graph segments to form your own business insights. They have a few starter graphs like DAU and retention to help you get started.
            • Hotjar: If a picture's worth a thousand words, than a video is worth 1000 * 30fps = 30k words per second. Hotjar gives us videos of user sessions so we can pinpoint problems that aren't necessarily JS exceptions – say, logical errors in a UX flow – that we'd otherwise miss.
            • Bugsnag: Bugsnag has been a big help in catching run-time errors that our users encounter. Their Slack integration pings us when something goes wrong (which we can control if we want to notified on all bugs or just new bugs), and their source map uploader means that we don't have to debug minified code.
            See more
            Sumit Seth

            I've always been passionate about knowing more about how #UX the products that I'm building and have used a bunch of session replay tools in the past, tools like Crazy Egg Hotjar Mixpanel but i am developing affinity for FullStory. I find searching for events to be effective and fast. i live the ability to see when users are frustrated and also skip inactivity, it's pretty intuitive.

            I also feel that the creating funnels could be improved (like Mixpanel ) and also give recommendations about using your data tier more efficiently.

            #StackDecisionsLaunch

            See more
            Google Search Console logo

            Google Search Console

            132
            88
            0
            A web service, provided free of charge for webmasters
            132
            88
            + 1
            0
            PROS OF GOOGLE SEARCH CONSOLE
              No pros available
              CONS OF GOOGLE SEARCH CONSOLE
                No cons available

                related Google Search Console posts

                Astronomer logo

                Astronomer

                9
                22
                0
                Capture every user event and route them anywhere. Automatically
                9
                22
                + 1
                0
                PROS OF ASTRONOMER
                  No pros available
                  CONS OF ASTRONOMER
                    No cons available

                    related Astronomer posts