Compare Google Tag Manager to these popular alternatives based on real-world usage and developer feedback.

Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

RudderStack allows you to easily build pipelines connecting your whole customer data stack, then make them smarter by pulling analysis from your data warehouse to trigger enrichment and activation in customer tools.

A code-generated, type-safe tracking library to accurately implement analytics events that are defined and maintained in a single-source-of-truth web app. Built to optimize the experience of maintaining and version controlling complicated event schemas.

It is an orchestrator that's designed for developing and maintaining data assets, such as tables, data sets, machine learning models, and reports.

Astro is the modern data orchestration platform, powered by Apache Airflow. Astro enables data engineers, data scientists, and data analysts to build, run, and observe pipelines-as-code.

The leader in collaborative data cataloging, it empowers analysts & information stewards to search, query & collaborate for fast and accurate insights.

Codelessly connect your site to your stack. Automate tedious work so engineering can focus on product. It integrates your marketing and analytics tools with one click.

Iteratively helps teams capture reliable product analytics they can trust. It eliminates the most common causes of error during the definition and implementation of tracking plans, and cuts down on the time it takes to correctly instrument the product. As a result, folks that consume product analytics get exactly what they spec'd out and can rely on the incoming data knowing it is trustworthy and accurate.

It is an open-source data infrastructure to keep customer data in-sync between your data warehouse and 3rd party tools.

Worklytics is a workplace analytics platform that helps organizations understand and improve team productivity, collaboration, and employee experience using data from workplace tools. It aggregates and analyzes behavioral data from systems like email, calendars, and collaboration apps, while protecting individual privacy, to deliver insights that drive performance and organizational health. The platform empowers leaders to make evidence-based decisions about work patterns, management practices, and organizational effectiveness.

Build your marketing links the same way you think. Describe your marketing activity and you are done. Our tool takes your intent and builds UTM tags that use industry best practices and remain consistent across users and campaigns. Free to use, no sign up required.

Datums simplify data analysis with AI. Effortlessly integrate with major data warehouses, secure your data, and gain rapid, actionable insights. Join now!