Alternatives to Segment logo

Alternatives to Segment

Mixpanel, Amplitude, Google Tag Manager, Google Analytics, and Equinix Metal are the most popular alternatives and competitors to Segment.
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What is Segment and what are its top alternatives?

Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
Segment is a tool in the Analytics Integrator category of a tech stack.

Top Alternatives to Segment

  • Mixpanel

    Mixpanel

    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience. ...

  • Amplitude

    Amplitude

    Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours. ...

  • Google Tag Manager

    Google Tag Manager

    Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want. ...

  • Google Analytics

    Google Analytics

    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. ...

  • Equinix Metal

    Equinix Metal

    As part of Equinix — the world’s digital infrastructure company — we provide automated & interconnected infrastructure. Formerly Packet, now Equinix Metal™. ...

  • Rudderstack

    Rudderstack

    RudderStack allows you to easily build pipelines connecting your whole customer data stack, then make them smarter by pulling analysis from your data warehouse to trigger enrichment and activation in customer tools. ...

  • Astronomer

    Astronomer

    Astronomer is a data engineering platform that collects, processes and unifies enterprise data so you can get straight to analytics, data science and insights. Astronomer Clickstream captures valuable user events and routes them straight to all your favorite tools or a data warehouse for analytics. All in real time. ...

  • Freshpaint

    Freshpaint

    Codelessly connect your site to your stack. Automate tedious work so engineering can focus on product. It integrates your marketing and analytics tools with one click. ...

Segment alternatives & related posts

Mixpanel logo

Mixpanel

5.6K
2.4K
433
Powerful, self-serve product analytics to help you convert, engage, and retain more users
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PROS OF MIXPANEL
  • 143
    Great visualization ui
  • 107
    Easy integration
  • 76
    Great funnel funcionality
  • 58
    Free
  • 22
    A wide range of tools
  • 15
    Powerful Graph Search
  • 11
    Responsive Customer Support
  • 1
    Nice reporting
CONS OF MIXPANEL
  • 2
    Messaging (notification, email) features are weak
  • 2
    Paid plans can get expensive

related Mixpanel posts

Max Musing
Founder & CEO at BaseDash · | 8 upvotes · 125.2K views

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

See more
Yasmine de Aranda
Chief Growth Officer at Huddol · | 6 upvotes · 90.9K views

Hi there, we are a seed-stage startup in the personal development space. I am looking at building the marketing stack tool to have an accurate view of the user experience from acquisition through to adoption and retention for our upcoming React Native Mobile app. We qualify for the startup program of Segment and Mixpanel, which seems like a good option to get rolling and scale for free to learn how our current 60K free members will interact in the new subscription-based platform. I was considering AppsFlyer for attribution, and I am now looking at an affordable yet scalable Mobile Marketing tool vs. building in-house. Braze looks great, so does Leanplum, but the price points are 30K to start, which we can't do. I looked at OneSignal, but it doesn't have user flow visualization. I am now looking into Urban Airship and Iterable. Any advice would be much appreciated!

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Amplitude logo

Amplitude

698
503
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User analytics to fuel explosive user growth
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PROS OF AMPLITUDE
  • 9
    Great for product managers
  • 7
    Easy setup
  • 6
    Efficient analysis
  • 2
    Free for up to 10M user actions per month
  • 2
    Event streams for individual users
  • 2
    Chart edits get their own URLs
  • 1
    Engagement Matrix is super helpful
  • 1
    Fast
  • 1
    Behavioral cohorts
  • 1
    Great UI
CONS OF AMPLITUDE
  • 4
    Super expensive once you're past the free plan

related Amplitude posts

Max Musing
Founder & CEO at BaseDash · | 8 upvotes · 125.2K views

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

See more
Yonas Beshawred

Adopting Amplitude was one of the best decisions we've made. We didn't try any of the alternatives- the free tier was really generous so it was easy to justify trying it out (via Segment). We've had Google Analytics since inception, but just for logged out traffic. We knew we'd need some sort of #FunnelAnalysisAnalytics solution, so it came down to just a few solutions.

We had heard good things about Amplitude from friends and even had a consultant/advisor who was an Amplitude pro from using it as his company, so he kinda convinced us to splurge on the Enterprise tier for the behavioral cohorts alone. Writing the queries they provide via a few clicks in their UI would take days/weeks to craft in SQL. The behavioral cohorts allow us to create a lot of useful retention charts.

Another really useful feature is kinda minor but kinda not. When you change a saved chart, a new URL gets generated and is visible in your browser (chartURL/edit) and that URL is immediately available to share with your team. It may sound inconsequential, but in practice, it makes it really easy to share and iterate on graphs. Only complaint is that you have to explicitly tag other team members as owners of whatever chart you're creating for them to be able to edit it and save it. I can see why this is the case, but more often than not, the people I'm sharing the chart with are the ones I want to edit it 🤷🏾‍♂️

The Engagement Matrix feature is also really helpful (once you filter out the noisy events). Charts and dashboards are also great and make it easy for us to focus on the important metrics. We've been using Amplitude in production for about 6 months now. There's a bunch of other features we don't use regularly like Pathfinder, etc that I personally don't fully understand yet but I'm sure we'll start using them eventually.

Again, haven't tried any of the alternatives like Heap, Mixpanel, or Kissmetrics so can't speak to those, but Amplitude works great for us.

#analytics analyticsstack

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Google Tag Manager logo

Google Tag Manager

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Quickly and easily update tags and code snippets on your website or mobile app
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PROS OF GOOGLE TAG MANAGER
    Be the first to leave a pro
    CONS OF GOOGLE TAG MANAGER
      Be the first to leave a con

      related Google Tag Manager posts

      Iva Obrovac
      Product Marketing Manager at Martian & Machine · | 6 upvotes · 23.9K views

      Hi,

      This is a question for best practice regarding Segment and Google Tag Manager. I would love to use Segment and GTM together when we need to implement a lot of additional tools, such as Amplitude, Appsfyler, or any other engagement tool since we can send event data without additional SDK implementation, etc.

      So, my question is, if you use Segment and Google Tag Manager, how did you define what you will push through Segment and what will you push through Google Tag Manager? For example, when implementing a Facebook Pixel or any other 3rd party marketing tag?

      From my point of view, implementing marketing pixels should stay in GTM because of the tag/trigger control.

      If you are using Segment and GTM together, I would love to learn more about your best practice.

      Thanks!

      See more
      Google Analytics logo

      Google Analytics

      112.1K
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      5K
      Enterprise-class web analytics.
      112.1K
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      PROS OF GOOGLE ANALYTICS
      • 1.5K
        Free
      • 925
        Easy setup
      • 888
        Data visualization
      • 696
        Real-time stats
      • 403
        Comprehensive feature set
      • 180
        Goals tracking
      • 154
        Powerful funnel conversion reporting
      • 137
        Customizable reports
      • 83
        Custom events try
      • 53
        Elastic api
      • 13
        Updated regulary
      • 8
        Interactive Documentation
      • 3
        Google play
      • 2
        Advanced ecommerce
      • 2
        Industry Standard
      • 2
        Walkman music video playlist
      • 1
        Medium / Channel data split
      • 1
        Financial Management Challenges -2015h
      • 1
        Lifesaver
      • 1
        Easy to integrate
      CONS OF GOOGLE ANALYTICS
      • 9
        Confusing UX/UI
      • 6
        Super complex
      • 5
        Very hard to build out funnels
      • 3
        Poor web performance metrics
      • 2
        Very easy to confuse the user of the analytics
      • 2
        Time spent on page isn't accurate out of the box

      related Google Analytics posts

      Tassanai Singprom

      This is my stack in Application & Data

      JavaScript PHP HTML5 jQuery Redis Amazon EC2 Ubuntu Sass Vue.js Firebase Laravel Lumen Amazon RDS GraphQL MariaDB

      My Utilities Tools

      Google Analytics Postman Elasticsearch

      My Devops Tools

      Git GitHub GitLab npm Visual Studio Code Kibana Sentry BrowserStack

      My Business Tools

      Slack

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      Max Musing
      Founder & CEO at BaseDash · | 8 upvotes · 125.2K views

      Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

      Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

      See more
      Equinix Metal logo

      Equinix Metal

      35
      50
      8
      Global, automated, and interconnected bare metal on Platform Equinix.
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      PROS OF EQUINIX METAL
      • 3
        Great performance
      • 3
        No multi tenancy
      • 2
        Fantastic customer support
      CONS OF EQUINIX METAL
        Be the first to leave a con

        related Equinix Metal posts

        Rudderstack logo

        Rudderstack

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        The smart customer data pipeline
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        PROS OF RUDDERSTACK
          Be the first to leave a pro
          CONS OF RUDDERSTACK
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            related Rudderstack posts

            Astronomer logo

            Astronomer

            15
            33
            0
            Capture every user event and route them anywhere. Automatically
            15
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            + 1
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            PROS OF ASTRONOMER
              Be the first to leave a pro
              CONS OF ASTRONOMER
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                related Astronomer posts

                Freshpaint logo

                Freshpaint

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                0
                Automated, Retroactive Alternative to Segment
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                + 1
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                PROS OF FRESHPAINT
                  Be the first to leave a pro
                  CONS OF FRESHPAINT
                    Be the first to leave a con

                    related Freshpaint posts