Rails

At StackShare we were discussing how to increase the retention of our newly signed up users. We hypothesized that if we made certain changes to the emails in our on-boarding process we could increase our retention and activation of users.

We decided to use sendwithus because it offered us the ability to A/B test our transactional emails. We also utilized the sendwithus analytics dashboard to gain real time insight into the performance of our email campaigns. Furthermore sendwithus has a Rails gem that allowed us to easily integrate the product into our application. We were also able to integrate sendwithus with our Twilio SendGrid account. #ABTestingAnalytics #TransactionalEmail

Shortly after I joined Algolia as a developer advocate, I knew I wanted to establish a place for the community to congregate and share their projects, questions and advice. There are a ton of platforms out there that can be used to host communities, and they tend to fall into two categories - real-time sync (like chat) and async (like forums). Because the community was already large, I felt that a chat platform like Discord or Gitter might be overwhelming and opted for a forum-like solution instead (which would also create content that's searchable from Google).

I looked at paid, closed-source options like AnswerHub and ForumBee and old-school solutions like phpBB and vBulletin, but none seemed to offer the power, flexibility and developer-friendliness of Discourse. Discourse is open source, written in Rails with Ember.js on the front-end. That made me confident I could modify it to meet our exact needs. Discourse's own forum is very active which made me confident I could get help if I needed it.

It took about a month to get Discourse up-and-running and make authentication tied to algolia.com via the SSO plugin. Adding additional plugins for moderation or look-and-feel customization was fairly straightforward, and I even created a plugin to make the forum content searchable with Algolia. To stay on top of answering questions and moderation, we used the Discourse API to publish new messages into our Slack. All-in-all I would say we were happy with Discourse - the only caveat would be that it's very helpful to have technical knowledge as well as Rails knowledge in order to get the most out of it.

The core Shopify app has remained a Rails monolith, but we also have hundreds of other Rails apps across the organization. These are not microservices, but domain-specific apps: Shipping (talks with various shipping providers), Identity (single sign on across all Shopify stores), and App Store to name a few. Managing a hundred apps and keeping them up to date with security updates can be tough, so we've developed ServicesDB, an internal app that keeps track of all production services and helps developers to make sure that they don't miss anything important.

ServicesDB keeps a checklist for each app: ownership, uptime, logs, on-call rotation, exception reporting, and gem security updates. If there are problems with any of those, ServicesDB opens a GitHub issue and pings owners of the app to ask them to address it. ServicesDB also makes it easy to query the infrastructure and answer questions like, “How many apps are on Rails 4.2? How many apps are using an outdated version of gem X? Which apps are calling this service?”.

In 2004, Shopify’s CEO and founder, Tobi Lütke, was building out an e-commerce store for snowboarding products. Unsatisfied with the existing e-commerce products on the market, Tobi decided to build his own SaaS platform using Ruby on Rails.

At that time, Rails wasn't even 1.0 yet, and the only version of the framework was exchanged as a .zip archive by email. Tobi joined Rails creator David Heinemeier Hansson (DHH) and started contributing to Ruby on Rails while building Shopify.

Shopify is now one of the world's largest and oldest Rails apps. It’s never been rewritten and still uses the original codebase, though it has matured considerably over the past decade. All of Tobi’s original commits are still in the version control history.

The bet on Rails greatly shaped how we think at Shopify and empowered us to deliver product as fast as possible. While there are parts of the framework that sometimes make it harder to scale (e.g. ActiveRecord callbacks and code organization), many of us tend to agree with Tobi that Rails is what allowed Shopify to move from a garage startup to a public company.

One of the challenges we've had to deal with as our product surface area has grown, is identifying and reproducing bugs. We use Sentry for exception monitoring, however, it's usually difficult to try to reproduce bugs. I first heard about FullStory from our friends over at Flexport (check out the Stack Story and you'll hear them mention it: https://stackshare.io/posts/how-flexport-builds-software-to-move-over-1-billion-dollars-in-merchandise). FullStory let's you record user sessions, and play them back to help you identify bugs and UX issues. You're even able to view the console errors live as they happen during the sessions!

We were pretty blown away at how comprehensive the product was at first, and it seems to be getting better every time I use it. Only complaint is that it's super expensive once you're in the hundreds of thousands of sessions so we had to stop trying to record logged out sessions, we only use it for auth'd sessions. We also started out using it via Segment but once we needed to watch out for the number of sessions we were recording we realized that it was impossible to restrict FullStory recordings on a per-page basis without ripping it out of Segment, so we ended up just using their JS snippet and putting that in the Rails views that we wanted to monitor closely.

The ability to share specific portions of sessions, speed them up, skip inactivity, and all sorts of other little features all add up to a really solid product that helps both our PMs and engineers improve our own product much quicker. I officially requested a Sentry + FullStory integration a while back https://twitter.com/yonasbe/status/871987738777616384, still waiting on this! #UserFeedbackAsAService #reproducing-bugs #sessionrecording #bug-squashing