Alternatives to Optimizely logo

Alternatives to Optimizely

Adobe Target, Visual Website Optimizer, Hotjar, Mixpanel, and LaunchDarkly are the most popular alternatives and competitors to Optimizely.
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What is Optimizely and what are its top alternatives?

Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
Optimizely is a tool in the A/B Testing Analytics category of a tech stack.

Top Alternatives to Optimizely

  • Adobe Target

    Adobe Target

    A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences. ...

  • Visual Website Optimizer

    Visual Website Optimizer

    Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales ...

  • Hotjar

    Hotjar

    See how visitors are really using your website, collect user feedback and turn more visitors into customers. ...

  • Mixpanel

    Mixpanel

    Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them. ...

  • LaunchDarkly

    LaunchDarkly

    Serving over 200 billion feature flags daily to help software teams build better software, faster. LaunchDarkly helps eliminate risk for developers and operations teams from the software development cycle. ...

  • Google Analytics

    Google Analytics

    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. ...

  • Unbounce

    Unbounce

    Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages without the need for IT or developers. ...

  • Instapage

    Instapage

    The most powerful landing page platform on the planet.

Optimizely alternatives & related posts

Adobe Target logo

Adobe Target

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Test and optimize digital experiences
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PROS OF ADOBE TARGET
    No pros available
    CONS OF ADOBE TARGET
      No cons available

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      Visual Website Optimizer logo

      Visual Website Optimizer

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      A/B Testing with In-Built Heatmaps
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      CONS OF VISUAL WEBSITE OPTIMIZER
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        Hotjar logo

        Hotjar

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        See how visitors are really using your website, collect user feedback and turn more visitors into customers.
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        PROS OF HOTJAR
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          Jason Barry
          Cofounder at FeaturePeek · | 7 upvotes · 149.8K views

          Segment has made it a no-brainer to integrate with third-party scripts and services, and has saved us from doing pointless redeploys just to change the It gives you the granularity to toggle services on different environments without having to make any code changes.

          It's also a great platform for discovering SaaS products that you could add to your own – just by browsing their catalog, I've discovered tools we now currently use to augment our main product. Here are a few:

          • Heap: We use Heap for our product analytics. Heap's philosophy is to gather events from multiple sources, and then organize and graph segments to form your own business insights. They have a few starter graphs like DAU and retention to help you get started.
          • Hotjar: If a picture's worth a thousand words, than a video is worth 1000 * 30fps = 30k words per second. Hotjar gives us videos of user sessions so we can pinpoint problems that aren't necessarily JS exceptions – say, logical errors in a UX flow – that we'd otherwise miss.
          • Bugsnag: Bugsnag has been a big help in catching run-time errors that our users encounter. Their Slack integration pings us when something goes wrong (which we can control if we want to notified on all bugs or just new bugs), and their source map uploader means that we don't have to debug minified code.
          See more
          Sumit Seth

          I've always been passionate about knowing more about how #UX the products that I'm building and have used a bunch of session replay tools in the past, tools like Crazy Egg Hotjar Mixpanel but i am developing affinity for FullStory. I find searching for events to be effective and fast. i live the ability to see when users are frustrated and also skip inactivity, it's pretty intuitive.

          I also feel that the creating funnels could be improved (like Mixpanel ) and also give recommendations about using your data tier more efficiently.

          #StackDecisionsLaunch

          See more
          Mixpanel logo

          Mixpanel

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          Actions speak louder than page views
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          Yasmine de Aranda
          Chief Growth Officer at Huddol · | 5 upvotes · 7K views

          Hi there, we are a seed-stage startup in the personal development space. I am looking at building the marketing stack tool to have an accurate view of the user experience from acquisition through to adoption and retention for our upcoming React Native Mobile app. We qualify for the startup program of Segment and Mixpanel, which seems like a good option to get rolling and scale for free to learn how our current 60K free members will interact in the new subscription-based platform. I was considering AppsFlyer for attribution, and I am now looking at an affordable yet scalable Mobile Marketing tool vs. building in-house. Braze looks great, so does Leanplum, but the price points are 30K to start, which we can't do. I looked at OneSignal, but it doesn't have user flow visualization. I am now looking into Urban Airship and Iterable. Any advice would be much appreciated!

          See more
          Max Musing
          Founder & CEO at BaseDash · | 5 upvotes · 5.5K views

          Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

          Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

          See more
          LaunchDarkly logo

          LaunchDarkly

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          Feature Management Platform
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          PROS OF LAUNCHDARKLY
          CONS OF LAUNCHDARKLY
            No cons available

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            Tassanai Singprom

            This is my stack in Application & Data

            JavaScript PHP HTML5 jQuery Redis Amazon EC2 Ubuntu Sass Vue.js Firebase Laravel Lumen Amazon RDS GraphQL MariaDB

            My Utilities Tools

            Google Analytics Postman Elasticsearch

            My Devops Tools

            Git GitHub GitLab npm Visual Studio Code Kibana Sentry BrowserStack

            My Business Tools

            Slack

            See more
            Yonas Beshawred

            Adopting Amplitude was one of the best decisions we've made. We didn't try any of the alternatives- the free tier was really generous so it was easy to justify trying it out (via Segment). We've had Google Analytics since inception, but just for logged out traffic. We knew we'd need some sort of #FunnelAnalysisAnalytics solution, so it came down to just a few solutions.

            We had heard good things about Amplitude from friends and even had a consultant/advisor who was an Amplitude pro from using it as his company, so he kinda convinced us to splurge on the Enterprise tier for the behavioral cohorts alone. Writing the queries they provide via a few clicks in their UI would take days/weeks to craft in SQL. The behavioral cohorts allow us to create a lot of useful retention charts.

            Another really useful feature is kinda minor but kinda not. When you change a saved chart, a new URL gets generated and is visible in your browser (chartURL/edit) and that URL is immediately available to share with your team. It may sound inconsequential, but in practice, it makes it really easy to share and iterate on graphs. Only complaint is that you have to explicitly tag other team members as owners of whatever chart you're creating for them to be able to edit it and save it. I can see why this is the case, but more often than not, the people I'm sharing the chart with are the ones I want to edit it 🤷🏾‍♂️

            The Engagement Matrix feature is also really helpful (once you filter out the noisy events). Charts and dashboards are also great and make it easy for us to focus on the important metrics. We've been using Amplitude in production for about 6 months now. There's a bunch of other features we don't use regularly like Pathfinder, etc that I personally don't fully understand yet but I'm sure we'll start using them eventually.

            Again, haven't tried any of the alternatives like Heap, Mixpanel, or Kissmetrics so can't speak to those, but Amplitude works great for us.

            #analytics analyticsstack

            See more
            Unbounce logo

            Unbounce

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            The fastest and most powerful do-it-yourself landing page platform
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            CONS OF UNBOUNCE
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              Instapage logo

              Instapage

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              The premium landing page platform for marketing teams & agencies.
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