What is Optimizely and what are its top alternatives?
Top Alternatives to Optimizely
- Adobe Target
A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences. ...
- Visual Website Optimizer
Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales ...
- Hotjar
See how visitors are really using your website, collect user feedback and turn more visitors into customers. ...
- Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience. ...
- LaunchDarkly
Serving over 200 billion feature flags daily to help software teams build better software, faster. LaunchDarkly helps eliminate risk for developers and operations teams from the software development cycle. ...
- Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. ...
- Unbounce
Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages without the need for IT or developers. ...
- Instapage
The most powerful landing page platform on the planet.
Optimizely alternatives & related posts
related Adobe Target posts
- Easy setup6
- Heatmaps Included2
- Well done1
- Great Customer Support1
- Easy to Use1
related Visual Website Optimizer posts
Hotjar
- Doesn't work with iframe4
related Hotjar posts
Segment has made it a no-brainer to integrate with third-party scripts and services, and has saved us from doing pointless redeploys just to change the It gives you the granularity to toggle services on different environments without having to make any code changes.
It's also a great platform for discovering SaaS products that you could add to your own – just by browsing their catalog, I've discovered tools we now currently use to augment our main product. Here are a few:
- Heap: We use Heap for our product analytics. Heap's philosophy is to gather events from multiple sources, and then organize and graph segments to form your own business insights. They have a few starter graphs like DAU and retention to help you get started.
- Hotjar: If a picture's worth a thousand words, than a video is worth 1000 * 30fps = 30k words per second. Hotjar gives us videos of user sessions so we can pinpoint problems that aren't necessarily JS exceptions – say, logical errors in a UX flow – that we'd otherwise miss.
- Bugsnag: Bugsnag has been a big help in catching run-time errors that our users encounter. Their Slack integration pings us when something goes wrong (which we can control if we want to notified on all bugs or just new bugs), and their source map uploader means that we don't have to debug minified code.
Mixpanel
- Great visualization ui144
- Easy integration108
- Great funnel funcionality78
- Free58
- A wide range of tools22
- Powerful Graph Search15
- Responsive Customer Support11
- Nice reporting2
- Messaging (notification, email) features are weak2
- Paid plans can get expensive2
- Limited dashboard capabilities1
related Mixpanel posts
Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).
Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.
Hi there, we are a seed-stage startup in the personal development space. I am looking at building the marketing stack tool to have an accurate view of the user experience from acquisition through to adoption and retention for our upcoming React Native Mobile app. We qualify for the startup program of Segment and Mixpanel, which seems like a good option to get rolling and scale for free to learn how our current 60K free members will interact in the new subscription-based platform. I was considering AppsFlyer for attribution, and I am now looking at an affordable yet scalable Mobile Marketing tool vs. building in-house. Braze looks great, so does Leanplum, but the price points are 30K to start, which we can't do. I looked at OneSignal, but it doesn't have user flow visualization. I am now looking into Urban Airship and Iterable. Any advice would be much appreciated!
- Easy to use UI6
related LaunchDarkly posts
After a lot of experiments in 2021, we take the decision to start doing some A/B testing and take our experiments management to the next level. After reviewing many tools, we are more close to choosing LaunchDarkly nested of Firebase remote config and A/B testing features.
Any advice?
- Free1.5K
- Easy setup927
- Data visualization891
- Real-time stats698
- Comprehensive feature set406
- Goals tracking182
- Powerful funnel conversion reporting155
- Customizable reports139
- Custom events try83
- Elastic api53
- Updated regulary15
- Interactive Documentation8
- Google play4
- Walkman music video playlist3
- Industry Standard3
- Advanced ecommerce3
- Irina2
- Easy to integrate2
- Financial Management Challenges -2015h2
- Medium / Channel data split2
- Lifesaver2
- Confusing UX/UI11
- Super complex8
- Very hard to build out funnels6
- Poor web performance metrics4
- Very easy to confuse the user of the analytics3
- Time spent on page isn't accurate out of the box2
related Google Analytics posts
This is my stack in Application & Data
JavaScript PHP HTML5 jQuery Redis Amazon EC2 Ubuntu Sass Vue.js Firebase Laravel Lumen Amazon RDS GraphQL MariaDB
My Utilities Tools
Google Analytics Postman Elasticsearch
My Devops Tools
Git GitHub GitLab npm Visual Studio Code Kibana Sentry BrowserStack
My Business Tools
Slack
Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).
Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.
- Lead Generation2
- Landing Page Optimization2
related Unbounce posts
- Easy to use5
- By far the easiest tool to learn available4
- Better price3
- Extremely simple, yet super powerful3