Metabase vs Optimizely vs Segment

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Metabase

883
1.2K
+ 1
271
Optimizely

4K
868
+ 1
100
Segment

3.1K
929
+ 1
275

Metabase vs Optimizely vs Segment: What are the differences?

  1. Key difference between Metabase and Optimizely: Metabase is an open-source business intelligence and analytics tool that allows users to query and visualize their data, while Optimizely is an experimentation platform that helps businesses optimize their websites and mobile apps through A/B testing and personalization. While Metabase focuses on data analysis and reporting, Optimizely is specifically designed for testing and experimentation.
  2. Key difference between Metabase and Segment: Metabase is a self-hosted tool that requires installation and management on a server, whereas Segment is a cloud-based customer data platform that provides a scalable and managed infrastructure for collecting, managing, and routing customer data to various third-party tools and destinations. While Metabase requires technical expertise for setup and maintenance, Segment simplifies the process by providing a ready-to-use platform.
  3. Key difference between Optimizely and Segment: Optimizely is primarily focused on website and app optimization through A/B testing and personalization, while Segment is more focused on data collection, management, and integration. While Optimizely provides tools for testing different variations of a website or app, Segment acts as a data pipeline that collects and routes data to various tools and destinations, allowing businesses to utilize the collected data for analysis and personalization.
  4. Key difference between Metabase, Optimizely, and Segment: Metabase is primarily a data analysis and visualization tool, Optimizely is focused on experimentation and optimization, and Segment is focused on data collection and integration. While Metabase and Optimizely provide more specific functionalities, Segment acts as a data infrastructure layer that can be used in conjunction with other tools like Metabase and Optimizely to collect and utilize data for analysis and optimization purposes.
  5. Key difference between Metabase, Optimizely, and Segment: Metabase is an open-source tool that is free to use and can be customized based on specific needs, Optimizely is a paid platform with pricing plans based on usage and features, and Segment also has paid plans based on usage and additional features. While Metabase offers a cost-effective solution for data analysis, Optimizely and Segment provide more advanced features and support for businesses that are willing to invest in optimization and data management.
  6. Key difference between Metabase, Optimizely, and Segment: Metabase is primarily focused on data analysis and reporting, Optimizely is focused on experimentation and optimization, and Segment is focused on data collection and integration. While Metabase and Optimizely are more specialized in their respective domains, Segment provides a broader data infrastructure solution that can be integrated with other tools, including Metabase and Optimizely, to create a comprehensive analytics and optimization setup.

In Summary, Metabase is a open-source data analysis tool, Optimizely is an experimentation platform for website and app optimization, and Segment is a cloud-based customer data platform for data collection and integration.

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Pros of Metabase
Pros of Optimizely
Pros of Segment
  • 62
    Database visualisation
  • 45
    Open Source
  • 41
    Easy setup
  • 36
    Dashboard out of the box
  • 23
    Free
  • 14
    Simple
  • 9
    Support for many dbs
  • 7
    Easy embedding
  • 6
    Easy
  • 6
    It's good
  • 5
    AGPL : wont help with adoption but depends on your goal
  • 5
    BI doesn't get easier than that
  • 4
    Google analytics integration
  • 4
    Multiple integrations
  • 4
    Easy set up
  • 50
    Easy to setup, edit variants, & see results
  • 20
    Light weight
  • 16
    Best a/b testing solution
  • 14
    Integration with google analytics
  • 86
    Easy to scale and maintain 3rd party services
  • 49
    One API
  • 39
    Simple
  • 25
    Multiple integrations
  • 19
    Cleanest API
  • 10
    Easy
  • 9
    Free
  • 8
    Mixpanel Integration
  • 7
    Segment SQL
  • 6
    Flexible
  • 4
    Google Analytics Integration
  • 2
    Salesforce Integration
  • 2
    SQL Access
  • 2
    Clean Integration with Application
  • 1
    Own all your tracking data
  • 1
    Quick setup
  • 1
    Clearbit integration
  • 1
    Beautiful UI
  • 1
    Integrates with Apptimize
  • 1
    Escort
  • 1
    Woopra Integration

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Cons of Metabase
Cons of Optimizely
Cons of Segment
  • 7
    Harder to setup than similar tools
    Be the first to leave a con
    • 2
      Not clear which events/options are integration-specific
    • 1
      Limitations with integration-specific configurations
    • 1
      Client-side events are separated from server-side

    Sign up to add or upvote consMake informed product decisions

    - No public GitHub repository available -
    - No public GitHub repository available -

    What is Metabase?

    It is an easy way to generate charts and dashboards, ask simple ad hoc queries without using SQL, and see detailed information about rows in your Database. You can set it up in under 5 minutes, and then give yourself and others a place to ask simple questions and understand the data your application is generating.

    What is Optimizely?

    Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

    What is Segment?

    Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

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    What companies use Metabase?
    What companies use Optimizely?
    What companies use Segment?

    Sign up to get full access to all the companiesMake informed product decisions

    What tools integrate with Metabase?
    What tools integrate with Optimizely?
    What tools integrate with Segment?

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    Blog Posts

    GitHubOptimizelySegment+3
    2
    1180
    Aug 28 2019 at 3:10AM

    Segment

    PythonJavaAmazon S3+16
    7
    2569
    Jul 2 2019 at 9:34PM

    Segment

    Google AnalyticsAmazon S3New Relic+25
    10
    6788
    GitGitHubDocker+34
    29
    42492
    GitGitHubSlack+30
    27
    18417
    What are some alternatives to Metabase, Optimizely, and Segment?
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    Redash
    Redash helps you make sense of your data. Connect and query your data sources, build dashboards to visualize data and share them with your company.
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