Marketo
Swati Jain
Jan 21, 2021
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CommentsWhat is Marketo?
Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.
Marketo is a tool in the Marketing Automation category of a tech stack.
Key Features
Email- Build relationships with highly personalized email and nurture campaignsAutomation- Do more with less by automating marketing and sales activitiesInbound- Attract more prospects through engaging content and SEO/SEM optimizationSocial- Amplify reach across all channels with integrated social sharing, engagement and promotionLead Management- Acquire, segment, score, nurture and recycle leads - pass them to sales when they’re win-readyEvents- Completely automate marketing programs for webinars and tradeshowsLanding Pages & Forms- Create landing pages and forms, rich with social elements, using simple drag-and-dropSales Intelligence- Improve sales effectiveness through real-time lead intelligence delivered through the CRMAnalytics- Clearly demostrate ROI of marketing programs through highly visual closed-loop reporting
Marketo Pros & Cons
Pros of Marketo
- ✓Salesforce.com integration
- ✓Complex automation
Cons of Marketo
No cons listed yet.
Marketo Alternatives & Comparisons
What are some alternatives to Marketo?
HubSpot
Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
Pardot
It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.
Salesforce Marketing Cloud
Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications.
