What is Marketo?
Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.
Marketo is a tool in the Marketing Automation category of a tech stack.
Who uses Marketo?
1416 companies reportedly use Marketo in their tech stacks, including Heroku, CircleCI, and Zendesk.
192 developers on StackShare have stated that they use Marketo.
Slack, Google Tag Manager, Trello, Twilio, and Shopify are some of the popular tools that integrate with Marketo. Here's a list of all 50 tools that integrate with Marketo.
Why developers like Marketo?
Here’s a list of reasons why companies and developers use Marketo
- Email- Build relationships with highly personalized email and nurture campaigns
- Automation- Do more with less by automating marketing and sales activities
- Inbound- Attract more prospects through engaging content and SEO/SEM optimization
- Social- Amplify reach across all channels with integrated social sharing, engagement and promotion
- Lead Management- Acquire, segment, score, nurture and recycle leads - pass them to sales when they’re win-ready
- Events- Completely automate marketing programs for webinars and tradeshows
- Landing Pages & Forms- Create landing pages and forms, rich with social elements, using simple drag-and-drop
- Sales Intelligence- Improve sales effectiveness through real-time lead intelligence delivered through the CRM
- Analytics- Clearly demostrate ROI of marketing programs through highly visual closed-loop reporting
Marketo Alternatives & Comparisons
What are some alternatives to Marketo?
See all alternatives
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Successful demand generation, email marketing, and lead management engagement hinge on a modern platform and strategy aligned to buyer needs across all phases and channels of the buying process
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Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.