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Marketo

Helping marketers master the art and science of digital marketing.
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What is Marketo?

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.
Marketo is a tool in the Marketing Automation category of a tech stack.

Who uses Marketo?

Companies
1415 companies reportedly use Marketo in their tech stacks, including Heroku, CircleCI, and Hootsuite.

Developers
138 developers on StackShare have stated that they use Marketo.

Marketo Integrations

Trello, Optimizely, Twilio, Salesforce Sales Cloud, and Segment are some of the popular tools that integrate with Marketo. Here's a list of all 48 tools that integrate with Marketo.

Why developers like Marketo?

Here’s a list of reasons why companies and developers use Marketo

Marketo's Features

  • Email- Build relationships with highly personalized email and nurture campaigns
  • Automation- Do more with less by automating marketing and sales activities
  • Inbound- Attract more prospects through engaging content and SEO/SEM optimization
  • Social- Amplify reach across all channels with integrated social sharing, engagement and promotion
  • Lead Management- Acquire, segment, score, nurture and recycle leads - pass them to sales when they’re win-ready
  • Events- Completely automate marketing programs for webinars and tradeshows
  • Landing Pages & Forms- Create landing pages and forms, rich with social elements, using simple drag-and-drop
  • Sales Intelligence- Improve sales effectiveness through real-time lead intelligence delivered through the CRM
  • Analytics- Clearly demostrate ROI of marketing programs through highly visual closed-loop reporting

Marketo Alternatives & Comparisons

What are some alternatives to Marketo?
HubSpot
Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
Pardot
It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.
Eloqua
Successful demand generation, email marketing, and lead management engagement hinge on a modern platform and strategy aligned to buyer needs across all phases and channels of the buying process
Mautic
It is an open marketing software platform that provides you with the greatest level of integration and deep audience intelligence, enabling you to make more meaningful customer connections. It Connects all your digital properties & channels into a seamless customer experience.
ActiveCampaign
Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages.
See all alternatives

Marketo's Followers
163 developers follow Marketo to keep up with related blogs and decisions.
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