Alternatives to Marketo logo

Alternatives to Marketo

HubSpot, Pardot, Eloqua, Mailchimp, and ActiveCampaign are the most popular alternatives and competitors to Marketo.
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What is Marketo and what are its top alternatives?

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting - all in one place.
Marketo is a tool in the Marketing Automation category of a tech stack.

Top Alternatives to Marketo

  • HubSpot
    HubSpot

    Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers. ...

  • Pardot
    Pardot

    It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals. ...

  • Eloqua
    Eloqua

    Successful demand generation, email marketing, and lead management engagement hinge on a modern platform and strategy aligned to buyer needs across all phases and channels of the buying process ...

  • Mailchimp
    Mailchimp

    MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform. ...

  • ActiveCampaign
    ActiveCampaign

    Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages. ...

  • Constant Contact
    Constant Contact

    As an industry leader in permission based online marketing, Constant Contact partners with the leading providers of online marketing and social media marketing solutions. ...

  • Salesforce Marketing Cloud
    Salesforce Marketing Cloud

    Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications. ...

  • Iterable
    Iterable

    Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints at scale without engineering support. ...

Marketo alternatives & related posts

HubSpot logo

HubSpot

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All the software you need to do inbound marketing.
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PROS OF HUBSPOT
  • 42
    Lead management
  • 18
    Automatic customer segmenting based on properties
  • 16
    Email / Blog scheduling
  • 0
    Any Franchises using Hubspot Sales CRM?
CONS OF HUBSPOT
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    Shared insights
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    HubSpotHubSpotPipedrivePipedrive

    Looking for the best CRM choice for an early-stage tech company selling through product-led growth to medium and big companies. Don't know if Salesforce or HubSpot are too rigid for PGL and expensive. I also had an experience of companies outgrowing Pipedrive pretty fast

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    Pardot logo

    Pardot

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    60
    0
    Software as a Service (SaaS) marketing automation platform
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    PROS OF PARDOT
      Be the first to leave a pro
      CONS OF PARDOT
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        Eloqua logo

        Eloqua

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        A service (SaaS) platform for marketing automation offered by Oracle
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        PROS OF ELOQUA
          Be the first to leave a pro
          CONS OF ELOQUA
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            Mailchimp logo

            Mailchimp

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            10.2K
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            Easy email newsletters
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            PROS OF MAILCHIMP
            • 259
              Smooth setup & ui
            • 248
              Mailing list
            • 149
              Robust e-mail creation
            • 120
              Integrates with a lot of external services
            • 109
              Custom templates
            • 60
              Free tier
            • 49
              Great api
            • 42
              Great UI
            • 33
              A/B Testing Subject Lines
            • 30
              Broad feature set
            • 11
              Subscriber Analytics
            • 9
              Great interface. The standard for email marketing
            • 8
              Great documentation
            • 8
              Mandrill integration
            • 7
              Segmentation
            • 6
              Best deliverability; helps you be the good guy
            • 5
              Facebook Integration
            • 5
              Autoresponders
            • 3
              RSS-to-email
            • 3
              Co-branding
            • 3
              Customization
            • 3
              Embedded signup forms
            • 2
              Automation
            • 1
              Great logo
            • 1
              Groups
            • 0
              Landing pages
            CONS OF MAILCHIMP
            • 2
              Super expensive
            • 1
              No Terraform provider
            • 1
              Poor API
            • 1
              Charged based on subscribers as opposed to emails sent

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            MailchimpMailchimpMandrillMandrill

            Hi, I've noticed my Mandrill emails are being received fine but my Mailchimp emails, about 75% are going into junk mail. I was wondering is it possible I have missed some sort of integration or can I send my Mailchimp marketing emails via mandrill?

            Need help to somehow reduce the number of my emails going into junk mail, can someone help?

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            Does anyone else hate Twilio SendGrid's UI for creating emails? I love MailerSend but I can't recreate the same email styles in both and I want to keep them in sync. Thinking about Mailchimp..

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            ActiveCampaign logo

            ActiveCampaign

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            Sales and marketing automation platform
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            PROS OF ACTIVECAMPAIGN
            • 0
              Advanced flow builder
            CONS OF ACTIVECAMPAIGN
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              Mirna Hughes
              Growth Marketer at Zenrise · | 2 upvotes · 13.9K views

              We are considering whether to use Salesforce Marketing Cloud or integrate ActiveCampaign into the Salesforce Sales and Service module.

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              Constant Contact logo

              Constant Contact

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              Grow with Email Marketing. Guaranteed.
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              PROS OF CONSTANT CONTACT
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                CONS OF CONSTANT CONTACT
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                  Salesforce Marketing Cloud logo

                  Salesforce Marketing Cloud

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                  A unified marketing platform to know consumers, engage them, and personalize their experience
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                  PROS OF SALESFORCE MARKETING CLOUD
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                    CONS OF SALESFORCE MARKETING CLOUD
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                      Mirna Hughes
                      Growth Marketer at Zenrise · | 2 upvotes · 13.9K views

                      We are considering whether to use Salesforce Marketing Cloud or integrate ActiveCampaign into the Salesforce Sales and Service module.

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                      Iterable logo

                      Iterable

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                      We Empower Growth Marketers
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                      PROS OF ITERABLE
                      • 6
                        Segment integration
                      • 4
                        Powerful
                      • 3
                        Send the right message, at right time, to right device
                      • 2
                        Easy to Optimize
                      CONS OF ITERABLE
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                        Yasmine de Aranda
                        Chief Growth Officer at Huddol · | 6 upvotes · 140.7K views

                        Hi there, we are a seed-stage startup in the personal development space. I am looking at building the marketing stack tool to have an accurate view of the user experience from acquisition through to adoption and retention for our upcoming React Native Mobile app. We qualify for the startup program of Segment and Mixpanel, which seems like a good option to get rolling and scale for free to learn how our current 60K free members will interact in the new subscription-based platform. I was considering AppsFlyer for attribution, and I am now looking at an affordable yet scalable Mobile Marketing tool vs. building in-house. Braze looks great, so does Leanplum, but the price points are 30K to start, which we can't do. I looked at OneSignal, but it doesn't have user flow visualization. I am now looking into Urban Airship and Iterable. Any advice would be much appreciated!

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