What is Marketo and what are its top alternatives?
Marketo is a leading marketing automation platform that helps businesses engage with their customers and drive revenue through personalized marketing campaigns, lead generation, and analytics. Key features of Marketo include lead nurturing, email marketing, social media integration, and reporting tools. However, some limitations of Marketo include a steep learning curve and being on the pricier side.
HubSpot: HubSpot is a comprehensive marketing platform that offers tools for email marketing, SEO, social media, and CRM integration. Pros include user-friendly interface and all-in-one marketing solutions, while cons include higher pricing tiers.
Pardot: Pardot, owned by Salesforce, is a B2B marketing automation platform that offers lead management, email marketing, and analytics tools. Pros include seamless integration with Salesforce CRM, while cons include a steeper learning curve.
ActiveCampaign: ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, and CRM tools. Pros include affordable pricing and user-friendly interface, while cons include limited advanced features.
SharpSpring: SharpSpring is a marketing automation platform designed for agencies and small to midsize businesses, offering features like lead scoring, dynamic content, and CRM integration. Pros include affordable pricing and robust automation capabilities, while cons include a less polished interface.
Keap: Keap, formerly Infusionsoft, offers CRM and marketing automation solutions tailored for small businesses, with features like lead scoring, campaign builder, and reporting tools. Pros include easy-to-use interface and robust CRM capabilities, while cons include limited integrations.
Eloqua: Eloqua, from Oracle, is a marketing automation platform for enterprise-level businesses, offering lead nurturing, campaign management, and measurement tools. Pros include enterprise-level scalability and advanced features, while cons include higher pricing for smaller businesses.
GetResponse: GetResponse is an all-in-one marketing platform that offers email marketing, landing pages, and marketing automation tools. Pros include affordable pricing and easy-to-use interface, while cons include limited customization options.
Sendinblue: Sendinblue is a marketing automation platform that offers email marketing, SMS marketing, and CRM tools to help businesses engage with customers. Pros include affordable pricing and user-friendly interface, while cons include limited integrations.
Autopilot: Autopilot is a visual marketing automation tool that helps businesses automate customer journeys, segment leads, and track campaign performance. Pros include visual automation builder and intuitive interface, while cons include higher pricing tiers for advanced features.
SharpSpring: SharpSpring is a marketing automation platform designed for agencies and small to midsize businesses, offering features like lead scoring, dynamic content, and CRM integration. Pros include affordable pricing and robust automation capabilities, while cons include a less polished interface.
Top Alternatives to Marketo
- HubSpot
Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers. ...
- Pardot
It is a software as a service (SaaS) marketing automation platform offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations. It provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals. ...
- Eloqua
Successful demand generation, email marketing, and lead management engagement hinge on a modern platform and strategy aligned to buyer needs across all phases and channels of the buying process ...
- Mailchimp
MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It's like your own personal publishing platform. ...
- ActiveCampaign
Recognized as the leader in the marketing and sales automation for small businesses, ActiveCampaign helps over 70k growing businesses meaningfully connect and engage with their customers with personalized, intelligence-driven messages. ...
- Constant Contact
As an industry leader in permission based online marketing, Constant Contact partners with the leading providers of online marketing and social media marketing solutions. ...
- Salesforce Marketing Cloud
Email marketing automation connects interactions from any channel or device, and combines customer data and behaviors to create real-time relevant communications. ...
- Iterable
Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints at scale without engineering support. ...
Marketo alternatives & related posts
- Lead management47
- Automatic customer segmenting based on properties20
- Email / Blog scheduling18
- Scam1
- Advertisement1
- Any Franchises using Hubspot Sales CRM?1
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Looking for the best CRM choice for an early-stage tech company selling through product-led growth to medium and big companies. Don't know if Salesforce or HubSpot are too rigid for PGL and expensive. I also had an experience of companies outgrowing Pipedrive pretty fast
Comparing HubSpot and Freshsales, not sure which to choose. Company and contact information is shareable among tech and sales teams allowing both parties to upkeep customers' contact details. Capturing leads from social media and system assigning to sales or having the option to manual assign. Sales follow up with sales activities. Once deal, technical involve to follow up regular customer visits, support ticketing, training, remind customers to renew licenses, work on projects and etc. Require a single platform to share a calendar to understand internal team activities and customer activities.
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- Smooth setup & ui259
- Mailing list248
- Robust e-mail creation148
- Integrates with a lot of external services120
- Custom templates109
- Free tier59
- Great api49
- Great UI42
- A/B Testing Subject Lines33
- Broad feature set30
- Subscriber Analytics11
- Great interface. The standard for email marketing9
- Great documentation8
- Mandrill integration8
- Segmentation7
- Best deliverability; helps you be the good guy6
- Facebook Integration5
- Autoresponders5
- Customization3
- RSS-to-email3
- Co-branding3
- Embedded signup forms3
- Automation2
- Great logo1
- Groups1
- Landing pages0
- Super expensive2
- Poor API1
- Charged based on subscribers as opposed to emails sent1
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As a small startup we are very conscious about picking up the tools we use to run the project. After suffering with a mess of using at the same time Trello , Slack , Telegram and what not, we arrived at a small set of tools that cover all our current needs. For product management, file sharing, team communication etc we chose Basecamp and couldn't be more happy about it. For Customer Support and Sales Intercom works amazingly well. We are using MailChimp for email marketing since over 4 years and it still covers all our needs. Then on payment side combination of Stripe and Octobat helps us to process all the payments and generate compliant invoices. On techie side we use Rollbar and GitLab (for both code and CI). For corporate email we picked G Suite. That all costs us in total around 300$ a month, which is quite okay.
When starting a new company and building a new product w/ limited engineering we chose to optimize for expertise and rapid development, landing on Rails API, w/ AngularJS on the front.
The reality is that we're building a CRUD app, so we considered going w/ vanilla Rails MVC to optimize velocity early on (it may not be sexy, but it gets the job done). Instead, we opted to split the codebase to allow for a richer front-end experience, focus on skill specificity when hiring, and give us the flexibility to be consumed by multiple clients in the future.
We also considered .NET core or Node.js for the API layer, and React on the front-end, but our experiences dealing with mature Node APIs and the rapid-fire changes that comes with state management in React-land put us off, given our level of experience with those tools.
We're using GitHub and Trello to track issues and projects, and a plethora of other tools to help the operational team, like Zapier, MailChimp, Google Drive with some basic Vue.js & HTML5 apps for smaller internal-facing web projects.
- Support1
- Advanced flow builder0
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We are considering whether to use Salesforce Marketing Cloud or integrate ActiveCampaign into the Salesforce Sales and Service module.
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Salesforce Marketing Cloud
related Salesforce Marketing Cloud posts
We are considering whether to use Salesforce Marketing Cloud or integrate ActiveCampaign into the Salesforce Sales and Service module.
- Segment integration6
- Powerful4
- Send the right message, at right time, to right device3
- Easy to Optimize2
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Hi there, we are a seed-stage startup in the personal development space. I am looking at building the marketing stack tool to have an accurate view of the user experience from acquisition through to adoption and retention for our upcoming React Native Mobile app. We qualify for the startup program of Segment and Mixpanel, which seems like a good option to get rolling and scale for free to learn how our current 60K free members will interact in the new subscription-based platform. I was considering AppsFlyer for attribution, and I am now looking at an affordable yet scalable Mobile Marketing tool vs. building in-house. Braze looks great, so does Leanplum, but the price points are 30K to start, which we can't do. I looked at OneSignal, but it doesn't have user flow visualization. I am now looking into Urban Airship and Iterable. Any advice would be much appreciated!