What is Fragmatic?
Fragmatic is an AI-assisted web-personalization platform that turns visitor data into real-time experiences—measurable, explainable, and marketer-controlled
Fragmatic is a tool in the Marketing Automation category of a tech stack.
Key Features
A/B Testing, Multivariate Testing, Split URL Testing, AI-suggested segments, real-time personalization, predictive heatmaps, marketing automation, conversion rate optimization
Fragmatic Pros & Cons
Pros of Fragmatic
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Cons of Fragmatic
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Fragmatic Alternatives & Comparisons
What are some alternatives to Fragmatic?
HubSpot
Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
Optimizely
Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
Crazy Egg
Crazy Egg gives you the competitive advantage to improve your website in a heartbeat without the high costs.
Visual Website Optimizer
Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales
