LaunchDarkly vs Optimizely: What are the differences?
LaunchDarkly: Feature Management Platform. Serving over 200 billion feature flags daily to help software teams build better software, faster. LaunchDarkly helps eliminate risk for developers and operations teams from the software development cycle; Optimizely: Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization. Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
LaunchDarkly can be classified as a tool in the "Feature Flags Management" category, while Optimizely is grouped under "A/B Testing Analytics".
Some of the features offered by LaunchDarkly are:
- Create custom environments
- Team management
- Create goals
On the other hand, Optimizely provides the following key features:
- Visual editor for client-side A/B testing
- Server-side SDKs for Full Stack experimentation
- Mobile app optimization
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