Instapage vs Optimizely
Overview
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CLI (Node.js)
Manual
Detailed Comparison
Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform. | The most powerful landing page platform on the planet. |
Visual editor for client-side A/B testing; Server-side SDKs for Full Stack experimentation; Mobile app optimization; Feature flags and controlled rollouts; Multivariate testing; Powerful Reporting and Results; Personalization campaigns; Behavioral Targeting; Advanced Statistical Modeling; Automated traffic allocation; REST API; Raw data export; Analytics integrations | Lead-Gen Forms;
Performance Tracking;
100+ Templates;
Fullscreen Background Images;
Edit your pages in seconds;
Simple, powerful reporting;
Easy-to-use graphical interface;
HTML/JS editor for experts;
Super Simple User Interface;
100% Design Freedom (no forced grid);
Landing Page Templates;
Lead Capture Forms;
Easy Custom URL Setup;
Thousands of Widgets |
Statistics | |
Stacks 3.9K | Stacks 68 |
Followers 879 | Followers 43 |
Votes 100 | Votes 15 |
Pros & Cons | |
Pros
| Pros
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Integrations | |
What are some alternatives to Optimizely, Instapage?
closeheat
closeheat lets you develop landing pages faster. Use our beautiful landing page templates or import your own HTML/CSS. Do small changes in the browser - publish them instantly.
Visual Website Optimizer
Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales
Unbounce
Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages without the need for IT or developers.
ClickFunnels
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Launchrock
Collect interest and build an audience before you launch. Create an entire "coming soon" page from scratch or build a "sign-up" widget.
SendroAI
SendroAI is an AI-powered email marketing platform designed for inside sales and SDR teams. It enables businesses to scale personalized outreach with intelligent automation. From A–Z email testing and multilingual campaigns to AI-driven research and self-learning algorithms, SendroAI ensures every message resonates with your prospect. The platform delivers real-time analytics, adaptive sequencing, and campaign intelligence to help teams send 20–100 hyper-personalized emails daily—without losing the human touch.
Fragmatic
Fragmatic is an AI-assisted web-personalization platform that turns visitor data into real-time experiences—measurable, explainable, and marketer-controlled
Optimize
Whether it’s a custom-tailored message at checkout or a completely revamped homepage,it shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them.
Google Optimize
It is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests.
Adobe Target
A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences.
