Instapage vs Optimizely

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Instapage
Instapage

24
12
+ 1
15
Optimizely
Optimizely

3.7K
442
+ 1
94
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Instapage vs Optimizely: What are the differences?

Developers describe Instapage as "The premium landing page platform for marketing teams & agencies". The most powerful landing page platform on the planet. On the other hand, Optimizely is detailed as "Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization". Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

Instapage belongs to "Landing Pages" category of the tech stack, while Optimizely can be primarily classified under "A/B Testing Analytics".

Some of the features offered by Instapage are:

  • Lead-Gen Forms
  • Performance Tracking
  • 100+ Templates

On the other hand, Optimizely provides the following key features:

  • Visual editor for client-side A/B testing
  • Server-side SDKs for Full Stack experimentation
  • Mobile app optimization

"Easy to use" is the top reason why over 4 developers like Instapage, while over 46 developers mention "Easy to setup, edit variants, & see results" as the leading cause for choosing Optimizely.

- No public GitHub repository available -
- No public GitHub repository available -

What is Instapage?

The most powerful landing page platform on the planet.

What is Optimizely?

Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
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Why do developers choose Instapage?
Why do developers choose Optimizely?
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      What companies use Instapage?
      What companies use Optimizely?

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      What tools integrate with Instapage?
      What tools integrate with Optimizely?

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      What are some alternatives to Instapage and Optimizely?
      Unbounce
      Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages without the need for IT or developers.
      HubSpot
      Attract, convert, close and delight customers with HubSpot’s complete set of marketing tools. HubSpot all-in-one marketing software helps more than 12,000 companies in 56 countries attract leads and convert them into customers.
      KickoffLabs
      KickoffLabs provides landing pages and an API for both validating and launching your next idea with real customers. KickoffLabs enables customers build simple sign-up websites and communicate with early adopters before they launch.
      Squarespace
      Whether you need simple pages, sophisticated galleries, a professional blog, or want to sell online, it all comes standard with your Squarespace website. Squarespace starts you with beautiful designs right out of the box — each handcrafted by our award-winning design team to make your content stand out.
      Leadpages
      It helps small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and beyond.
      See all alternatives
      Decisions about Instapage and Optimizely
      No stack decisions found
      Interest over time
      Reviews of Instapage and Optimizely
      Review ofInstapageInstapage

      I've used Instapage for all my marketing projects and the easy page editor makes my life much better. It's a time saver and a monster to get more conversions for all my bussiness.

      How developers use Instapage and Optimizely
      Avatar of TruFlow Design
      TruFlow Design uses InstapageInstapage

      When you need a Superhero Landing, we use InstaPage to make one hell of an impact. (*Clap anytime you want)

      Avatar of Lyndon Wong
      Lyndon Wong uses OptimizelyOptimizely

      Quick content changes, a/b tests.

      Avatar of Lee Munroe
      Lee Munroe uses OptimizelyOptimizely

      A/B testing.

      Avatar of Anna Muth
      Anna Muth uses OptimizelyOptimizely

      a/b testing

      Avatar of Rohith Nandakumar
      Rohith Nandakumar uses OptimizelyOptimizely

      TBD

      How much does Instapage cost?
      How much does Optimizely cost?