Instapage vs Optimizely: What are the differences?
Developers describe Instapage as "The premium landing page platform for marketing teams & agencies". The most powerful landing page platform on the planet. On the other hand, Optimizely is detailed as "Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization". Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
Instapage belongs to "Landing Pages" category of the tech stack, while Optimizely can be primarily classified under "A/B Testing Analytics".
Some of the features offered by Instapage are:
- Lead-Gen Forms
- Performance Tracking
- 100+ Templates
On the other hand, Optimizely provides the following key features:
- Visual editor for client-side A/B testing
- Server-side SDKs for Full Stack experimentation
- Mobile app optimization
"Easy to use" is the top reason why over 4 developers like Instapage, while over 46 developers mention "Easy to setup, edit variants, & see results" as the leading cause for choosing Optimizely.
What is Instapage?
What is Optimizely?
Need advice about which tool to choose?Ask the StackShare community!
What are the cons of using Instapage?
What are the cons of using Optimizely?
Sign up to get full access to all the companiesMake informed product decisions
Sign up to get full access to all the tool integrationsMake informed product decisions
I've used Instapage for all my marketing projects and the easy page editor makes my life much better. It's a time saver and a monster to get more conversions for all my bussiness.
When you need a Superhero Landing, we use InstaPage to make one hell of an impact. (*Clap anytime you want)