Hotjar vs Optimizely: What are the differences?

1. Pricing Model: Hotjar offers a single pricing model based on the number of pageviews per day, while Optimizely's pricing varies based on the features and customization needed. 2. Target Audience: Hotjar caters more towards small to medium-sized businesses looking for user behavior analysis tools, whereas Optimizely is more suitable for large enterprises seeking advanced A/B testing and optimization solutions. 3. Feature Set: Hotjar predominantly focuses on heatmaps, visitor recordings, and surveys for qualitative analysis, whereas Optimizely provides a wider range of features including A/B testing, personalization, and experimentation for optimization purposes. 4. Integration Support: Hotjar provides integrations with popular platforms like WordPress and Shopify, while Optimizely offers a larger selection of integrations with various CRM, e-commerce, and analytics tools. 5. Testing Capabilities: Hotjar lacks advanced testing functionalities such as multi-page experiments and complex targeting options compared to the robust testing capabilities offered by Optimizely's platform. 6. Customer Support: Hotjar offers support through email and resources like FAQs, while Optimizely provides more personalized support options including dedicated account managers and training sessions.

In Summary, Hotjar and Optimizely differ in pricing models, target audience, feature sets, integration support, testing capabilities, and customer support offerings.