Hotjar vs Optimizely: What are the differences?
What is Hotjar? See how visitors are really using your website, collect user feedback and turn more visitors into customers. See how visitors are really using your website, collect user feedback and turn more visitors into customers.
What is Optimizely? Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization. Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
Hotjar belongs to "Heatmap Analytics" category of the tech stack, while Optimizely can be primarily classified under "A/B Testing Analytics".
According to the StackShare community, Optimizely has a broader approval, being mentioned in 1653 company stacks & 88 developers stacks; compared to Hotjar, which is listed in 112 company stacks and 24 developer stacks.