Hotjar vs Optimizely
Overview
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CLI (Node.js)
Manual
Detailed Comparison
Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform. | See how visitors are really using your website, collect user feedback and turn more visitors into customers. |
Visual editor for client-side A/B testing; Server-side SDKs for Full Stack experimentation; Mobile app optimization; Feature flags and controlled rollouts; Multivariate testing; Powerful Reporting and Results; Personalization campaigns; Behavioral Targeting; Advanced Statistical Modeling; Automated traffic allocation; REST API; Raw data export; Analytics integrations | - |
Statistics | |
Stacks 3.9K | Stacks 1.5K |
Followers 879 | Followers 307 |
Votes 100 | Votes 0 |
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What are some alternatives to Optimizely, Hotjar?
Smartlook
Smartlook is a qualitative analytics solution for iOS and Android apps. Understand how users interact with your app — watch recordings, track events, and build conversion funnels.
Crazy Egg
Crazy Egg gives you the competitive advantage to improve your website in a heartbeat without the high costs.
Visual Website Optimizer
Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales
Appsee
Appsee is the leader in qualitative mobile app analytics, utilizing user session recordings and touch heatmaps to uncover UI & UX issues, and achieve ambitious app KPIs.
Rybbit
Next-gen, open source, lightweight, cookieless web & product analytics for everyone — GDPR/CCPA compliant.
SendroAI
SendroAI is an AI-powered email marketing platform designed for inside sales and SDR teams. It enables businesses to scale personalized outreach with intelligent automation. From A–Z email testing and multilingual campaigns to AI-driven research and self-learning algorithms, SendroAI ensures every message resonates with your prospect. The platform delivers real-time analytics, adaptive sequencing, and campaign intelligence to help teams send 20–100 hyper-personalized emails daily—without losing the human touch.
Fragmatic
Fragmatic is an AI-assisted web-personalization platform that turns visitor data into real-time experiences—measurable, explainable, and marketer-controlled
ClickTale
ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up.
Optimize
Whether it’s a custom-tailored message at checkout or a completely revamped homepage,it shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them.
Google Optimize
It is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests.
