Hotjar vs Optimizely

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Hotjar
Hotjar

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Optimizely
Optimizely

3.7K
442
+ 1
94
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Hotjar vs Optimizely: What are the differences?

What is Hotjar? See how visitors are really using your website, collect user feedback and turn more visitors into customers. See how visitors are really using your website, collect user feedback and turn more visitors into customers.

What is Optimizely? Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization. Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

Hotjar belongs to "Heatmap Analytics" category of the tech stack, while Optimizely can be primarily classified under "A/B Testing Analytics".

According to the StackShare community, Optimizely has a broader approval, being mentioned in 1653 company stacks & 88 developers stacks; compared to Hotjar, which is listed in 112 company stacks and 24 developer stacks.

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- No public GitHub repository available -

What is Hotjar?

See how visitors are really using your website, collect user feedback and turn more visitors into customers.

What is Optimizely?

Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
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Why do developers choose Hotjar?
Why do developers choose Optimizely?
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        What companies use Hotjar?
        What companies use Optimizely?

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        What tools integrate with Hotjar?
        What tools integrate with Optimizely?

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        What are some alternatives to Hotjar and Optimizely?
        Crazy Egg
        Crazy Egg gives you the competitive advantage to improve your website in a heartbeat without the high costs.
        FullStory
        Our tiny script unlocks pixel-perfect session playback, automatic insights, funnel analytics, and robust search and segmentation – empowering everyone in your organization to help build the best online experience for your customers.
        Mixpanel
        Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
        ClickTale
        ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up.
        SumoMe
        It is a suite of widget-like apps free to install on any HTML or popular CMS-based website. Designed to grow traffic and maximize content engagement, users can install tools including List Builder, Heat Maps and Share from a single plugin.
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        Decisions about Hotjar and Optimizely
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        Interest over time
        Reviews of Hotjar and Optimizely
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        How developers use Hotjar and Optimizely
        Avatar of NeverFriday Software Expertise
        NeverFriday Software Expertise uses HotjarHotjar

        To watch how users are interacting with the site in order to fix any issues they may be encountering (such as wrong size of image, broken links, not enough content on a page, etc.)

        Avatar of Harba
        Harba uses HotjarHotjar

        User experience improvements from statistics.

        Avatar of Hund
        Hund uses HotjarHotjar

        Visual insights into user interaction.

        Avatar of Lyndon Wong
        Lyndon Wong uses OptimizelyOptimizely

        Quick content changes, a/b tests.

        Avatar of Lee Munroe
        Lee Munroe uses OptimizelyOptimizely

        A/B testing.

        Avatar of Anna Muth
        Anna Muth uses OptimizelyOptimizely

        a/b testing

        Avatar of Rohith Nandakumar
        Rohith Nandakumar uses OptimizelyOptimizely

        TBD

        How much does Hotjar cost?
        How much does Optimizely cost?
        Pricing unavailable