What is Google Optimize?
It is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests.
Google Optimize is a tool in the A/B Testing Analytics category of a tech stack.
Who uses Google Optimize?
Companies
32 companies reportedly use Google Optimize in their tech stacks, including Justmop, System Design Div., and Demand Stack.
Developers
28 developers on StackShare have stated that they use Google Optimize.
Google Optimize Integrations
Decisions about Google Optimize
Here are some stack decisions, common use cases and reviews by companies and developers who chose Google Optimize in their tech stack.
Ryan A
Hi All, Does anybody here have any experiences or perspectives they could share on using Google Optimize to personalize content recommendations for a digital news publisher? Would it be an appropriate solution? They don't seem to reference this kind of use case specifically, but the function on face value seems like it could do the job.
Google Optimize's Features
- Built on Google Analytics
- Advanced statistical modeling
- Sophisticated targeting tools
Google Optimize Alternatives & Comparisons
What are some alternatives to Google Optimize?
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Optimizely
Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
