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  5. Google Optimize vs Visual Website Optimizer

Google Optimize vs Visual Website Optimizer

OverviewComparisonAlternatives

Overview

Visual Website Optimizer
Visual Website Optimizer
Stacks1.8K
Followers115
Votes11
Google Optimize
Google Optimize
Stacks61
Followers29
Votes0

Visual Website Optimizer vs Google Optimize: What are the differences?

Visual Website Optimizer: A/B Testing with In-Built Heatmaps. Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales; Google Optimize: An online split-testing tool from Google. It is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests.

Visual Website Optimizer and Google Optimize can be primarily classified as "A/B Testing Analytics" tools.

Some of the features offered by Visual Website Optimizer are:

  • A/B testing
  • Multivariate testing
  • Geo and Behavioral targeting

On the other hand, Google Optimize provides the following key features:

  • Built on Google Analytics
  • Advanced statistical modeling
  • Sophisticated targeting tools

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Detailed Comparison

Visual Website Optimizer
Visual Website Optimizer
Google Optimize
Google Optimize

Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales

It is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests.

A/B testing;Multivariate testing;Geo and Behavioral targeting;Easy point-and-click editor;One-time code integration;Asynchronous code snippet;Realtime reports;Multiple conversion goals;Heatmaps & clickmaps;Usability Reports;Mobile Testing and Optimization;Visitor segmentation & targeting;Revenue Tracking;Integration with Google Analytics;Cross-domain tracking;Wordpress, Joomla, Drupal plugins;Automatic test monitoring;HTML, CSS and JQuery based tests;API to fetch test results;Previews on multiple browsers;
Built on Google Analytics; Advanced statistical modeling; Sophisticated targeting tools
Statistics
Stacks
1.8K
Stacks
61
Followers
115
Followers
29
Votes
11
Votes
0
Pros & Cons
Pros
  • 6
    Easy setup
  • 2
    Heatmaps Included
  • 1
    Well done
  • 1
    Great Customer Support
  • 1
    Easy to Use
No community feedback yet
Integrations
KISSmetrics
KISSmetrics
Unbounce
Unbounce
Google Analytics
Google Analytics
Clicky
Clicky
WordPress
WordPress
Mixpanel
Mixpanel
ClickTale
ClickTale
No integrations available

What are some alternatives to Visual Website Optimizer, Google Optimize?

Optimizely

Optimizely

Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

Fragmatic

Fragmatic

Fragmatic is an AI-assisted web-personalization platform that turns visitor data into real-time experiences—measurable, explainable, and marketer-controlled

SendroAI

SendroAI

SendroAI is an AI-powered email marketing platform designed for inside sales and SDR teams. It enables businesses to scale personalized outreach with intelligent automation. From A–Z email testing and multilingual campaigns to AI-driven research and self-learning algorithms, SendroAI ensures every message resonates with your prospect. The platform delivers real-time analytics, adaptive sequencing, and campaign intelligence to help teams send 20–100 hyper-personalized emails daily—without losing the human touch.

Optimize

Optimize

Whether it’s a custom-tailored message at checkout or a completely revamped homepage,it shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them.

Adobe Target

Adobe Target

A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences.

VWO

VWO

Conversion Optimization Platform is an all-in-one data analytics, research, and testing suite to optimize your websites and applications to achieve the desired goal.

AB Tasty

AB Tasty

It is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing. We serve as your digital lab.

GrowthBook

GrowthBook

It is an open source experimentation platform designed for companies that want to bring A/B testing in-house, but don't want to build it themselves.

QuickTest

QuickTest

It brings an affordable user testing platform to startups and freelancers. Share A/B tests remotely or in-person and receive analysed quantitative results and qualitative feedback on your designs.

Conductrics

Conductrics

It offers an API that allows users to create targeted, self-optimizing, customer-facing web and mobile applications.

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