Visual Website Optimizer vs Google Optimize: What are the differences?

Visual Website Optimizer: A/B Testing with In-Built Heatmaps. Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales; Google Optimize: An online split-testing tool from Google. It is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests.

Visual Website Optimizer and Google Optimize can be primarily classified as "A/B Testing Analytics" tools.

Some of the features offered by Visual Website Optimizer are:

• A/B testing
• Multivariate testing
• Geo and Behavioral targeting

On the other hand, Google Optimize provides the following key features:

• Built on Google Analytics
• Advanced statistical modeling
• Sophisticated targeting tools